Taller de comprension de lectura PDF

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TALLER DE COMPRENSIÓN DE LECTURAANDREA CAROLINA ARIAS WILCHESJHON JAIRO CASTRO CONRADOINSTRUCTOR SENASERVICIO NACIONAL DE APRENDIZAJE- SENATECNOLOGIA DE GESTIÓN DE MERCADOSFICHA 21047252020OBJETIVOSOBJETIVO GENERALDesarrollar un taller de comprensión lectora sobre términos técnicos en idioma inglés,...

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TALLER DE COMPRENSIÓN DE LECTURA

ANDREA CAROLINA ARIAS WILCHES

JHON JAIRO CASTRO CONRADO INSTRUCTOR SENA

SERVICIO NACIONAL DE APRENDIZAJE- SENA TECNOLOGIA DE GESTIÓN DE MERCADOS FICHA 2104725 2020

OBJETIVOS

OBJETIVO GENERAL Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma inglés, referente a oferta y demanda.

OBJETIVOS ESPECÍFICOS: -

Leer con atención el texto “Supply and Demand”, que se encuentra en el objeto de aprendizaje de la Actividad de Proyecto 4

TALLER DE COMPRENSION DE LECTURA

1. Match the Word with the corresponding meaning:

a. Supply b. Demand c. High price d. Mass market e. Life cycle

c b d e a

Expensive Desire to buy any product All people The lifetime of goods and services Disposition to offer products

2. According to the text, mention the things people take into account to determine the demand. The demand is the desire the people get to buy any producto, so the things people take into account to determine the demand are: -

Price promotion: a product or business is cheap and cheerful Appearance: packaging Features of producto or business Limited producto life cycle Distribution: Market stalls generally sell inexpensive ítems

With the previous features the company can be to get market segment and sells get 3. Write F for false or T for true a. Production cost depends on Technology b. As greater the expectations are, the lower will be the offer from the companies c. One of the four Ps of marketing mix is Package d. Price is the amount a customer pays for the producto e. Planning is to transform and develop marketing objectives to marketing strategies

T F F T T

4. Answer the following questions a. What is Benchmarking? Benchmarking is a continuous process by which the products, services or work processes of leading companies are taken as a reference, to compare them with those of your own company and later make improvements and implement them b. What is the process of Benchmarking? The benchmarking process consists of carrying out five essential phases. It begins with the planning and research phases, continues through the analysis, integration, and action phases, and finally develops into the maturity phase. The way to conduct these phases involves the completion of a series of steps, which must necessarily be carried out in order to obtain a successful conclusion.

c. -

Number the aspects to be taken into account in Benchmarking: Price Financial statements Marketing and publicity Human resources

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words in alphabetic order and write the meaning of each word. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

appear appoinntments boost brand By contrast Cheerful devices features fingers Item led Market stalls overall packaging perhaps Pull over Street supply Take a account Television adverts

Aparecer Equipo Aumentar Marca Por contraste Alegre Dispositivos Características dedos Articulo Provocar Puesto de mercado En general Embalaje Quizás Detener calle Oferta Tomar en cuenta Anuncios de televisión

6. Write a ten lines text that summarizes the topic of the activity The offer directly relates to the providers of a product or service, among them small and large companies, companies that offer something to the community are involved. These people need to define the demand to establish a production rate, the demand is the users and these are the ones who buy in the markets. Companies must define a link and distribution strategy to reach their maximum sales levels, meet people's needs and offer them alternatives to help them streamline their daily activities. Also, in each production they must implement innovation and technology to attract more customers. The demand is divided into segments that must adjust to features, appearance, price and distribution method. Companies must attract their customers and increase their sales through marketing strategies, low costs and offering good product quality....