Tran Ngoc Diep - 18124280102-EDIT PDF

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Trần Ngọc Diệp – 1814280102

Outline Midterm Intership 1. Topic: Evaluate the effectiveness of Branding of S.O.C Institute Co., Ltd in the

Northern market

PrefaceINTRODUCTION I. Summarize the idea of the report II. Reasons to choose this topic III. Structure of the report Chapter I: Brief introduction of the company Chapter II: Analysis of the Branding strategies of the enterprise in the Northern market Chapter III: Recommendations Chapter IV: Conclusion IV. References1. Research rationale 2. Research objectives and questions 3. Research objects and scope 4. Research methodology 5. Research structure

Chapter I1: AN Introduction ABOUTof the company (S.O.C Institute Co., Ltd) 1.1: Establishment and Development of the company 1.1.1: Overview: Products, Services, legal representatives, etc of company 1.1.2: Vision, Mission, Development strategy and Core value of S.O.C

1.2 Organizational structure, functions and tasks of departments 1.3 Field of business 1.4 Performance of the company in the last 2 years 1.5AN Analysis of external BUSINESS environment

1.2: Scale of S.O.C Institute Scale of S.O.C Institute in the Northern market 1.5: Organogram of S.O.C Institute Position of internship: Marketing department 1.6: S.O.C’s business performance in recent years (2018 – 2021) Chapter II2: AN Analysis of the Branding strategies of S.O.C Institute Co., Ltd in the Northern market of the enterprise in the Northern market 2.1: Overview of the Education market in the North Vietnam 2.2: Overview of Branding strategies of S.O.C nationwide 2.3: Evaluate the effectiveness of Branding strategies of S.O.C in the Northern market 2.3.1: Performance of those strategies 2.3.2: Limits needs improving and reasons Chapter III3: Recommendations 3.1: Development direction of S.O.C Institute Co., Ltd in the Northern market Strategies for building a strong Brand in the Northern market 3.1.1: Short – term strategies 3.1.2: Long – term strategies 3.2: Solutions for current limits and issuesSOME RECOMMENDATIONS FOR of S.O.C Institute Co., Ltd in the Northern market

Chapter IV: Conclusion References...