Tran Ngoc Huyen-s3938126 VART3662 As1 PDF

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Introduction to Fashion DesignVARTASSIGNMENT 1:SketchbookTran Ngoc Huyen - s#BF8CC7 #E096B7 #FDBFB0 #FFE4BDThis is just a random photo I took while walking down the street. That was the first time I noticed the ever-changing beauty of the sky and and I was blown away by it. Different from the sky co...

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Introduction to Fashion Design VART3662

ASSIGNMENT 1: Sketchbook

Tran Ngoc Huyen - s3938126

COLOURS

This is just a random photo I took while walking down the street. That was the first time I noticed the ever-changing beauty of the sky and and I was blown away by it. Different from the sky color that people always default to blue, the sky that day had a pinkish purple ombre, creating a wonderfully vibrant palette.

#111015

#BF8CC7

#E096B7

#FDBFB0

#FFE4BD

Black Russian

East Side

Can Can

Melon

Bisque

#B7AA8E

#BC9D6F

#8F653E

#664C35 This photo I took during my family outing in The Old Quarter. I am very impressed with the style and layout of this shop. Hanoi now has no shortage of coffee shops with modern minimalist decorations, but few people know that on Dinh Liet street (Hanoi) there is still an extremely old Ban Cong cafe filled with nostalgia. Stepping into the coffee shop, we will quickly be immersed in the warm and gentle yellow light space and every corner of this place is full of poetry and aristocracy imbued with ancient Hanoi culture. In particular, the furniture here is old antiques so they’re rare and hard to find. Tables and chairs, shelves, table lamps, or hanging racks are also made from old wood. That's why Ban Cong cafe brings a completely different experience than any other coffee shop.

#E888AF

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#99C8C5 This photo I found on the WGSN website in Womenswear Forecast S/S 23: Full Spectrum and I am extremely impressed by the glass in the distance. The combination of pastel colors creates an extremely colorful palette #A391E3

TEXTURE

SHOP REPORT

H&M

The target customers of H&M are a broad group of consumers who follow fashion trends. The price points allow consumers to keep up with the latest trends without breaking the bank, attracting mostly working-class, middleclass, and students who enjoy shopping. Although H&M offers men's and kids' clothing, a large segment of the target market is women. The target market of H&M online stores shifts a little from the physical stores. Online shopping mostly targets consumers who are in the working class and have a busy schedule. Having shopping done in the comfort of your own home and items shipped to your doorstep is unquestionably a plus. Younger people also use online shopping to buy clothes as it is of greater convenience to them.

Customer profile Shopping Cooking

Pop music

Traveling

Comfortable

Name: Linh Gender: Female Age: 19 Nationality: Vietnamese Location: Hanoi Occupation: Student Social class: Middle class Education: Bachelor of State Administration Marital status: Single - Living with her parents Area of interests: Photography, Travelling, Cooking, Pop Music, Shopping Personality: Introverted, Relaxed, Flexible, and Friendly Lifestyle: Positive, Comfortable, Simple, Sedentary

Simple

Present in 69 markets around the world, the brand offers everything from the latest trends to lasting classics that can be worn season after season. With collections for women, men, teenagers, children, and babies, the H&M product range includes sportswear, underwear, cosmetics, accessories, shoes, home textiles, and decorations (H&M Home).

Cardigans & Sweaters, Pants & Leggings, Dresses, Tops, Jeans, Shirts & Blouses, Outerwear, Underwear & Nightwear, Hoodies & Sweatshirts, Shoes, Skirts, Shorts, Jumpsuits & Rompers, Accessories

Lace-detail Slip-style Dress $79.99 Calf-length dress in crinkled satin with inset lace sections at sides. Extra-narrow shoulder straps to tie at back, open back, and concealed zipper at back. Unlined.

3/4-length-sleeve Jacket $49.99 Straight-cut, slim-fit jacket in woven fabric. Notched lapels, 3/4-length sleeves, and welt front pockets. No fasteners. Lined. Length: Regular length Sleeve length: Long sleeve Composition Lining: Polyester 100% Shell: Polyester 100% More sustainable materials Lining: Recycled polyester 100% Shell: Recycled polyester 56% Care instructions Only non-chlorine bleach when needed Medium iron Not washable Line dry Dry clean only Description: Black, Solid-color Imported: Yes Concept: MODERN CLASSIC

Length: Midi Sleeve length: Sleeveless Style: Strappy Dress Composition: Polyester 100% More sustainable materials: Shell: Recycled polyester 53% Care instructions: Only non-chlorine bleach when needed No dry clean Use a laundry bag No iron Machine wash cold Line dry Material: Lace, Satin Description: Light beige, Solid-color Imported: Yes Concept: TREND

Regular Fit Cargo Pants $39.99 Regular-fit cargo pants in durable, woven cotton fabric. Drawstring and concealed elastic at waistband, zip fly with button, and covered elastic at hems. Side pockets, back pockets, and leg pockets, all with flap and concealed snap fasteners. Size: Inner leg: Length: 76.75 cm (Size L) Length: Long Waist Rise: Regular waist Fit: Regular fit Style: Cargo Composition: Pocket: Cotton 100% Shell: Cotton 98%, Spandex 2% Material: Cotton Description: Light beige, Solid-color Imported: Yes

Care instructions: Tumble dry medium Only non-chlorine bleach when needed Medium iron Machine wash cool Wash with like colors Can be dry cleaned

Relaxed Fit Sweatshirt $14.99 H&M Essentials. No. 5: The Sweatshirt. Relaxed-fit sweatshirt in cotton-blend fabric with soft brushed inside. Dropped shoulders and ribbing at neck, cuffs, and hem.

Length: Regular length Sleeve length: Long sleeve Fit: Relaxed fit Style: Sweatshirt Neckline: Round Neck Composition: Cotton 60%, Polyester 40% Care instructions: Only non-chlorine bleach when needed Medium iron Machine wash cool Line dry Can be dry cleaned Description: Mint green, Solid-color Imported: Yes Collection: ESSENTIALS

CONCEPT STATEMENT

Changing This design is a combination of ancient and modern beauty. Every little corner around us has its own unique charm. It's all about delivering a new beginning and perspective through fashion by accepting a return to the old aesthetics and modernizing them into such wonderful nuances. The project will take inspiration from common, everyday objects and places to spark the hidden beauty in the seemingly insignificant. Using a pastel colour palette that has a lower saturation when compared to pure colors, the concept appears calming, light, and soft. It is a pastel design that will be infused with a sophisticated sense of elegance, sophistication, and contemporaneous lines. This adventure inspires an enigmatic collection of freespirited and self-assured ladies around. Let yourself be immersed in the colors of nature and experience the sweetness, and tenderness in this concept.

The vision of this concept is to make people appreciate and care more about the beauty of the little things that are always present around us.

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