Vietnamese campaign is international PDF

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Vietnamese campaign is international...

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The TVC advertisement of PNJ brand was suddenly shown in Times Square not only attracting public opinion but also inspiring many young people at home and abroad. This is not the first time Vietnamese advertising has appeared in Times Square New York, but perhaps this advertisement of PNJ has made Vietnam proud. The Vietnamese campaign, inspired by true love, has reached international standards As soon as it aired in the Vietnamese market, the clip with the content inspired by this true love has attracted millions of views, as well as positive reactions from the community. Times Square is considered an urban symbol of New York City. Various advertising signs and sparkling lights are the features that make this city never sleep. TVC "Beautiful couple to a house" when shown here was also noticed by New Yorkers and most said that the clip really inspired them to believe in a beautiful love. And this is also true of the message that PNJ wants to convey in its TVC. After stopping to watch this 60s commercial, people commented that: This is the first time they have seen Vietnamese ads. The image of a gay couple appearing in the clip also impressed foreigners. They said that LGBT couples deserve to be as happy as others, to be brave to love, that love will have good results. When asked about comments on the message "There is no standard for a true love" that PNJ wants to convey, New Yorkers say that PNJ really showed them the meaning of love. real in modern society today. Also because this is the first and only luxury jewelry brand in Vietnam, there is a campaign to support the LGBT community, minority communities and disadvantaged groups. So in addition to the appearance and attention in Times Square New York Square, there were more than 20 newspapers in the US and Italy posting information about PNJ's campaign. The newspaper pages are intended to praise the very humanistic message from the campaign. The campaign is done by courage and appears at the right time In the wedding season of 2018, PNJ launched the "True Love" campaign by using a storytelling video of couples that were considered to be in contrast to the perfect couple image that Vietnamese society posed. Under the main part of the campaign, the "Beautiful couple on a house" MV expresses PNJ's view on the true value of love, marriage, encouraging lovers to share their

memorable moments in love and their relationship with people, regardless of gender, appearance, or profession. Why call this campaign done by courage? The definition of "perfect couple" up to now has always been the opposite of the "deviant chopsticks". However, PNJ decided to convey the message on the problems that are still entangled with society as a risky step for - a 30-year-old jewelry brand. However, the results were unexpected when millions of Facebook fans joined the campaign to break the concept of the concept of a perfect couple. Conclusion Thanks to insight: The society sets many expectations and criteria for a perfect marriage, forgetting that the most important foundation is true love, so PNJ's campaign quickly catches viewers' feelings, The gentle message spreads widely and inspires not only Vietnamese people but also the international community....