Which PR campaign makes Rice glutinous rice reach a record view PDF

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Which PR campaign makes Rice glutinous rice reach a record view...

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Just broadcast more than 30 episodes, rice glutinous rice quickly captured the hearts of small screen audiences. Video excerpts from the film receive hundreds of thousands of views on social networks. So what are the reasons for the film's success? Actors measure shoes for actors The success of the film must first mention the veteran cast with outstanding performance. Meritorious people Hong Van, Trung Dung, Le Phuong, Mai Huynh, Hoang Anh are no stranger to the audience. The incarnation of characters, charismatic acting and role-playing has left a strong impression on the audience. Next, it is possible to mention young talented actors. Names like Bang Di, Thuy Ngan, Minh Hang and Anh Tuan are quite strange to the audience. However, with their bright appearance, natural performances, they played the role perfectly. After the film, Thuy Ngan confided that she had been threatened to beat, Bang Di was cursed by many inboxes on social networks. All of which showed their excellent incarnation into the character in the movie. The nicknames "the most despicable daughter-in-law in Vietnam" for the role of Han, or "the most obnoxious third Vietnamese in Vietnam" for the portrayal of her love in the film is a testament to the mind-set into the role. In addition, the supporting actors in the film are also familiar names on screen with many acting experiences. These include names like Meritorious Artist Minh Duc (Mr. Vuong's mother), Nguyen Hau (Kiet's father), Ngan Quynh (Nhan's mother), Thanh Thuc (director), Dao Anh Tuan (Nhan's father), and Puka (Cong sister), Thuy Trang (ex-Kiet's lover). With the live recording, which requires higher performance in each scene, but the professionalism and talent of the actor has brought to the audience a rich humanity footage. Scenario "from Korean kimchi about Vietnamese shrimp and shrimp sauce" With the script inspired by the Korean family film Wang, the glutinous rice-glutinous rice film is transformed into a Vietnamese version to suit Vietnamese culture. The dialogue in the film is not as dark, colorful as the original, the film shows different cultures in the same family. The sincere and straightforward lines also create the individual character of each actor. Previously, films "living with her mother-in-law" or "judges" have also stormed Vietnamese screens thanks to relying on foreign scripts and serial "glutinous sticky rice" films That success.

The circumstances create controversy and cause curiosity In addition to the above factors, undeniably the success of the film thanks to the creation and controversy. Personality characters are too gentle and somewhat weak as Huong or Kiet in the film, personality is too sharp and words many words such as Han or Ms. Mai create paradoxical situations and somewhat overstated. The situation in which the film takes place is close, the story revolves around family life, when watching movies, everyone sees more or less images of themselves in each character. The main thing that created the inhibition for viewers and created the psychological curiosity to see the next episode. Heady PR campaign Ever since the film received positive effects, the film crew has had a lot of aggressive PR activities. The appearance of actors in markets in many provinces across the country has won the hearts of many audiences, especially women, mothers and sisters, the main audience that the film crew is aiming for. . Following that, the activities on fanpage, movie cuts, sharing information, livestream on the actors' personal pages spread with great speed. The suspicion of true fake films between Trung Dung and Thuy Ngan, behind-the-scenes stories are also welcomed by the media and curious to the audience. It can be seen, for a long time, that Vietnamese movies have received such positive signals. Although there are still many hotels, although there are still many controversies, it is undeniable that the rice glutinous Rice film is contributing to the Vietnam drama market....