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Qualitative vs. Quantitative Data Quantitative data is: _________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ qualitative data is: _________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 5 word prompts for quantitative 1.

5 word prompts for quantitative 1.

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task decide whether the following examples would produce qualitative or quantitative data. participants’ reaction times on a driving simulator recollection of a traumatic childhood event an unstructured observation of students behaviour in the atrium during lunch break an ‘attitude to jeremy corbyn’ questionnaire with a series of“yes/no” questions a questionnaire on the 2015 rugby world cup using open questions a record of a school bullying incident a tally chart of how many times simon cowell said ‘four yes’) a researcher categories the social behaviour of kfs students in to three types a recovering patient describes his experience of schizophrenia

how could self-report techniques be used to generate both quantitative & qualitative data? ……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………

decide whether the following are strengths or weaknesses of qualitative or quantitative data. A. B. C. D. E. F. G. H. I. J. K. L. M.

can produce graphs from the data can oversimplify complex behaviour represents the complexity of human experience can gain deeper access to thoughts and feelings more likely to be objective=less biased participants have freedom of expression easy to analyse as averages and ranges can be produced results from different studies can be compared with each other data is morerich and representative therefore has external validity Difficult to draw conclusions and detect patterns Can be affected by subjective analysis =researcher bias Easier to draw conclusions from data Phenomena can be forced to fit a set measure

strength/weakness strength/weakness

qualitative/quantitative qualitative/quantitative

strength/weakness strength/weakness strength/weakness strength/weakness

qualitative/quantitative qualitative/quantitative qualitative/quantitative qualitative/quantitative

strength/weakness

qualitative/quantitative

strength/weakness

qualitative/quantitative

strength/weakness

qualitative/quantitative

strength/weakness strength/weakness

qualitative/quantitative qualitative/quantitative

strength/weakness strength/weakness

qualitative/quantitative qualitative/quantitative

PRIMARY VS SECONDARY DATA

Use two colours to identift characteristic of PRIMARY & SECONDARY data...