Title | Yogi Tea story - xadaDi |
---|---|
Author | Trang Lại |
Course | Marketing fundamentals |
Institution | Deakin University |
Pages | 1 |
File Size | 53.6 KB |
File Type | |
Total Downloads | 103 |
Total Views | 138 |
xadaDi...
Yogi Tea’s background
Yogi Tea’s story begins in 1969 when Yogi Bhajan, an inspired and inspiring teacher of holistic living, started teaching yoga in the west. He shared the wisdom and knowledge of Ayurveda and healthy living that he had mastered in India with his students while serving them a specially spiced tea, which they affectionately named “Yogi Tea.” The recipe contained five traditional Ayurvedic spices: cardamom seed, cinnamon bark, clove bud, ginger root and black pepper. Throughout the seventies and eighties Yogi Tea was served in yoga centers and vegetarian Golden Temple restaurants. Intrigued by the deliciously complex flavor and inherent benefits of this unique combination of spices, it wasn’t long before several of the yogi’s students were inspired to brew their own “Yogi Tea.” This grassroots endeavor blossomed into the Yogi Tea Company and before long packages of the rough, dried spices began to appear in natural foods stores. As demand increased, the spices were more finely ground, packaged and sealed into individual tea bags. Now sold all over the world, YOGI TEA® has continued to grow and expand its tea offerings with over 40 unique and delicious tea blends available in Europe. https://barcelonayogaconference.org/2014/06/01/yogi-teas-story/ (https://www.yogitea.com/en/about-us/our-story/...