1st Lecture Innovative entrepreneurs (SS20) PDF

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23/04/2020. Format: 60 mn lecture 30 mn Q&A Main communication channel = Slack. iu_ss20 Why? efficient, (sometimes) presentation slides. Speakers: Dr. Nora Zetsche = co-founder Veta Health Sasha Koberstaedt Thomas Stoek = ? Zarah Bruhn Exam: Reading list on slack on topics: Personality development & Leadership, Industry and Technologies, Business Design & Agile Organizations. EXAM = 24.07 at 17:30 Multiple Choice = 60 minutes TUMonline 25.05 to 30.06 Prof. Dr. Helmut Schönenberger. 20 years ago, student at TUM, founder of UnternehmerTUM. Started a consulting company as students, as a final thesis he wrote a proposition to the university Benchmark between Stanford. Pitch unternehmerTUM to the president and then used it. Slide of large companies coming up the last years (Amazon or Tesla). Flixbus was a startup team in Munich, chance to invest in the company, over 60 million customers. A company that did not exist 6 or 7 years ago. Hardships for entrepreneurs. Find the first co-founders, employees, to get good people on board for a company with no track records. How UnternehmerTUM is financed is about 100 partner companies, that have to be happy and that we need to serve. Energy taking, requires passion for the topic. Ex. During coronavirus, a partner said they cannot pay the full amount to UnternehmerTUM that has been negotiated, so now we have to work with it. ++ Satisfying. One of the most famous companies from TUM is CELONIS = unicorn company

meaning it has now 1000 employees and has over 1 million euros? They analyze big corporate data and banks. Got Zukunftsprize? Lilium Jet =project of interdisciplinary team from TUM, idea to build up the world’s first electric vertical take-off and landing jet. Flixbus = current challenge is covid, from serving millions of people to not oprating at all. Why are these teams successful and compete with huge players? (Flixbus with Deutsche Bahn for example ? New ideas, they approach the market from a different perspective, new business model (Flixbus does not own the buses, but rents them???) New possibilities, new access to new technologies (cloud services, AI) = young teams does not need millions of euros to start = build business models around easy access tools. Entrepreneurial journey. Starts very small (Have a vision + See an opportunity > Concept) > Design + Prototype + Test (see if users are interested, a getty process??, very iterative process) > Failure > again the same process until success > Product > Scale in the niche market (For flixbus for example Munich to Berlin) > Mass Market (from Hamburg to Dusseldorf and slowly expanding until going international). Who are your most important stakeholders? Set up in the university - Universities - Corporates - Startups - People, Capital, Suppliers, Infrastructure, Customers, Know-How How do you find your first investor? UnternehmerTUM has its own fund that gives grants to student teams and founders > Find a good idea and a good team. Munich has unique profile as a leading industrial high-tech cluster. Over 60 VS, CVC, and private equity companies selection of investors based in the Munich region. Over 1 billion euros was invested last year in TUM students startups. Why is Berlin #1 in start-ups? Good in B2C, great universities. Berlin is more in the consumer side and Munich is better in the industrial side. Do you always have to introduce new technology to succeed? No, but it is an advantage to you. Munich has many unicorns, growth companies and exits = Selection of Munich’s

startup success stories. Metaio, Brainlab, Flixbus, Interhyp, Konux, Tado, Navvis. Hyperloop competition of Elon Musk = mechanical engineer and they won the competition. UnternehmerTUM is the cradle of 10% of Germany's scalable Tech-Sta - Largest European entrepreneurship center? Headquarter in Garching (where TUM startup incubator + building new campus at “Munich Urban Colab” + great international network with Stanford and other countries) State-funding? How to start?

Social entrepreneurship?

Catharina van Delden. (LINKEDIN) A good founding team = half that codes + half selling? Informing the chancellor on IT? How to found a startup as bachelor students (at TUM)? A business model in progress. CEO & Co-Founder innosabi GmbH. Lived in US, Argentina, India. Create a company that deals with innovation? She believes in the power of network and be connected. What are they doing today? Many of corporations, it is really difficult to keep up with IT innovation, especially for bigger companies, they don’t like to share Work with ecosystems (referring to customers, suppliers and employees?) Trends, patent data, startups > provide an all things. They are a Software company = how they have become a software company. -

Incubated and founded at TUM in 2010 55 employees Headquartered in Munich We work in a culture of constant learning “always in beta”, never feel like we’ve made, after achieving one milestone, we want to get to the next one.

Answer to the “increasing speed of IT” > that’s why they have large corporations.

10 years ago = students at TUM > ideas and brainstorming How is it that creating one thing creates many things that are similar? Agency (Service-based) business model? Pitch it and get some money for it? To get to know the market? To know if there is a need in the market? They financed with the money they got from their clients. From Founder to Manager to Investor. They won the “Horizon 2020 fund from the EU”. Unseraller = first company they’ve got > co-created products that were tangible and understood by everybody (mustard product (Senf-dip), not very profitable) > but it brought them into magazines and media + gain experience > business model was not a tech one yet, it was still selling food and products. At some point in time, companies started approaching them > they liked their First story = Kärcher in Japan = They want to create a low pressure cleaner to be streamed live in Japan > hired > started selling it other parts in the world+ white labelling their software but used only for a few weeks.. Becoming a SAAS company: Wanted to have a long-term used product. How to make our products > companies pay monthly subscriptions to use their software. Postbank > close to customer collaboration and co-creation. Exploring new use cases. Some companies wanted to include their employees. With Munich airport > employee co-creation process. An innovation ecosystem. Companies started to have 12 of their platforms from their same company. Need to use AI to make sense of different platforms content.

They solve the most pressing challenge for companies today: innovation in the fast-paced, digitalized world. Two things that helped Catharina’s company: - Have a beta mind; - Use every opportunity to get people to know them. Bootstrabbing? Entrepreneurship in AUI? They have been approached by many companies but they took the decision to keep their company because they have so many things they want to achieve....