3. Übungsblatt - Operative Marketingplanung PDF

Title 3. Übungsblatt - Operative Marketingplanung
Author Fabian R.
Course Marketing
Institution Duale Hochschule Baden-Württemberg
Pages 12
File Size 128.4 KB
File Type PDF
Total Downloads 111
Total Views 154

Summary

13. Juli 2015, DHBW Karlsruhe, Dozent: Rüdiger Kleinknecht...


Description



    !"#$% &'%() 

1.

Grundlagen

* + $ !% %, $  !- ,$*         

2.

Produktpolitik  *.$/ $0 %1-       , ,$2%34 $4#$/ $0 % * 

     

 



 $$$. %%+4!4#5 •

5$%,$



5$4)* ,



5/ $1 

        $ ,$.$/  $.  0%            6%+$7%0$/ $0  $.  0%          

                              



4 *.$/ 0 %1-            *%80$9%2$$/ 0 % $-:2%0%$4#            *%0 0 %6$,2$$- :2%0%$4#  

                              



3.

Preispolitik  *%00 %2$$-         , *%2$,$/0  $- $!:2%0%

        *.%,!;%,+/-       



$ *%%,!;%,+/2$$,$44=$4#  !"#$$%&'          *./"-       :2%!20%4#0  $/ $/%      *.$88? $%%. 92-      

                              

 )* 2% !%"% %%*,   , 4%2$-          *%.$ 2$,$*,,$4% $-$!:2%. %%82$4+%%        

5.

Vertriebspolitik  *%,$=!>,0 %-

  , * $/ $?$9=.,*%-                                            (



 ,  ! $ 2    ;0 8@0 !  2 % , / $? %  , 9=., $ 0%            $ *%  >,  2$  *% $-         *% A >,  2$  *% $-       4 * $,$$,+>, -                                     



 * $$$$>,-       *.$>,;-     

  $ 4#4 64%4  4 $ *% $ >,2 1

    

6.

Kundenbeziehungsmanagement (CRM)  *.$,!B"-

       , ,  $ !% / $ $%,!;%...


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