4-3-1 Project 2 - Observation Journal PDF

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Jessica deVlugt Professor Graham SCS-100 24 September 2019 4-3-1 Project 2: Observation Journal Article Choice I chose these advertisements for a couple reasons. For personal reasons, I tend to lean towards dramatic advertisements. Whether they’re overexaggerated or genuinely dramatic due to the situation(s) they’re pertaining to, I’m curious as to why the advertisers represent them this way and what they hope to achieve by doing so. For social scientific purposes, I chose these advertisements because they represent common themes in advertisements that I’ve noticed: helping the innocent and making the men (or father figures) look bad. While I’m aware there are countless themes that float around advertisements, I noticed these two first and saw them consistently. Assumptions and Observations Audience. A little over half of these advertisements depict white actors/actresses, while the others include those of different races. For example, the t-shirt designed of orphans. It appears that most, if not all, of the actors/actresses are of an Asian descent. This makes sense considering the ad was aired in relations to the earthquakes that were occurring in China. I believe each advertisement is directed at specific members of the audience. 

How clean are your bathrooms ad: Possibly aimed towards wives of men and/or companies with urinals? Either way, both subjects have something to think about when it comes to men using the restroom after viewing this ad.

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Instant energy ad: Possibly aimed towards parents; maybe even single parents. After viewing the represented amount of energy these bars provide, parents could easily feel compelled to try them out to aid in juggling a busy life.

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Family plan, tabasco ad: Possibly aimed towards men or their wives. I can see how this could ignite conscious/subconscious paranoia in either spouse. It is also possible that this ad provide insecurity to the men due to the depiction of neglect on their part.

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T-shirt design for orphans ad: Possibly aimed towards parents of young children. I can see someone with young children instantly feeling sympathy for the orphans left after the earthquakes and feeling drawn to help them; especially after putting their children in the place of the orphans. Message. The messages within these ads all have two things in common: they want you

to purchase their product(s) and they’re all dramatic in some form or another. While this is obvious, each ad is still unique. The clean bathroom ad displays a dramatic scene to show the audience how dirty bathrooms really are even if we may not see it. The instant energy ad displays another dramatic scene to show how much energy their product(s) can provide. The family plan, tabasco ad shows, yet again, another dramatic scene where a child is in danger of consuming tabasco sauce due to the parent’s neglect to display how intense their products are. The orphan ad uses sympathy and imagery in hopes of encouraging people to purchase their shirts after dramatic events have taken place in China. Relationship between people. I think it’s important to note that while some ads use dramatic situations to entice people, other ads are genuinely dramatic and tragic and are probably in more need of attention than others. Furthermore, three out of the four ads depict males negatively. The clean bathroom ad displays unclean urinals where men generally use the

bathroom. This makes the men appear unclean and messy. The instant energy ad displays a man lounging around while his supposed children put together an entire bunk bed. This makes the man appear lazy and almost childlike since he’s on his gaming device. The family plan, tabasco ad displays a man too preoccupied with his phone to notice he’s about to pour tabasco sauce into a child’s bowl. This makes the man appear neglectful and oblivious. Personally, I believe these ads portray men negatively with purpose in hopes of making the ads appear humorous and/or shocking. Relationship with product. Out of all the relationships within these ads, I choose to focus on the relationship between men and children. Half of the ads display men with children, and in both scenarios, men appear neglectful to the children. The men seem to be distracted by some form of technology that seems to be of greater importance than the children around them, whether it’s their children or not. This easily follows the stereotype in pop culture that father figures act clueless and are the “less intelligent” of the two genders. This is far from equality and, in my opinion, does not help promote either of the products. Effectiveness. In my opinion, the least effective advertisements are the instant energy and the family plan, tabasco ads because they’re using negativity in men to promote their products which is entirely unnecessary. The how clean are your bathrooms ad is similar, however, due to the visual representation of urine and filthiness, I can see how it would be effective in encouraging someone to purchase their product(s). I can say with the utmost certainty that the most effective ad is the orphan ad. This is because it is obviously promoting a beautiful cause and none of the drama within the ad is exaggerated. The

earthquakes are real events affecting real children and can easily affect anyone with a heart to purchase their shirts. Social Science Evidence To back up my opinions regarding men and children, I went back and re-read the learning blocks within this course and concluded that my interest in these ads suits the sociological field. Gender stereotypes have always been and will continue to be displayed in television shows, movies, games, advertisements, and more. Advertisers use these along with social bias to influence viewers/consumers emotionally to listen to what they have to say and sell. If the bias or stereotype depicted in the ad matches the person’s opinions and/or situation, they are more likely to listen and support the advertiser and their product. This is mentioned in Module Three. Question Social scientists would likely be interested in why men are mostly present in these advertisements as well as why they are portrayed as unaware or neglectful of children. They [social scientists] may also be interested in why dramatic advertisements may or may not catch the attention of a regular passerby. •

How do dramatic advertisements differ from non-dramatic advertisements whenever it

comes to influencing people’s purchasing choices? •

How do ads targeting and attacking specific genders make people of those specific

genders feel? Does it drive them away from the product/service or towards it? •

Is there a difference between how a standard ad and a nonprofit ad make consumers feel?

References Initial Print Advert By TBWA: How clean are your bathrooms, 1 | Ads of the World™. (2019). Adsoftheworld.com. Retrieved 24 September 2019, from https://www.adsoftheworld.com/media/print/initial_how_clean_are_your_bathrooms_1 Farmer Print Advert By Y&R: Instant energy, 2 | Ads of the World™. (2019). Adsoftheworld.com. Retrieved 24 September 2019, from https://www.adsoftheworld.com/media/print/farmer_instant_energy_2 Hospital Austral Print Advert By DDB: Family Plan, Tabasco | Ads of the World™. (2019). Adsoftheworld.com. Retrieved 24 September 2019, from https://www.adsoftheworld.com/media/print/hospital_austral_family_plan_tabasco Bureau of Civil Affairs Ambient Advert By : T-shirt design for orphans | Ads of the World™. (2019). Adsoftheworld.com. Retrieved 24 September 2019, from https://www.adsoftheworld.com/media/ambient/bureau_of_civil_affairs_tshirt_design_fo r_orphans SCS 100 Project 2: Observation Journal Guidelines and Rubric (2019). Learn.snhu.edu. Retrieved 24 September 2019, from https://learn.snhu.edu/d2l/lor/viewer/viewFile.d2lfile/257143/12610,-1/...