SCS 100 Project 2 Observation Journal PDF

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Explain why you chose these advertisements for social scientific and personal study. For instance, what aspects of them intrigued you and made you curious?

I chose these advertisements because I was familiar with the brands. When I am working on a project or an assignment, I like to choose something that I am familiar with. That way I have something that I can relate to and I won’t be completely clueless when it is time to finish my assignment. Another reason I chose these advertisements is because when I read the titles of the ads, I was interested in learning more about the ads. It’s almost like when you read the title of a book that you might want to read, so you look for the summary to learn more about the book.

Explain the assumptions and observations about human interactions and behaviors you made about the advertisements.

The first ad I chose was Garnier: Hide Yesterday. The first time I read the title I thought the ad was going to be totally different then what it was. I thought it would be directed more towards a woman instead of a man. I believe this ad and one of the other ads I chose which is Revlon: Charlie are directed towards men. The first time I read the title for the Revlon: Charlie ad I assumed it was going to be totally different. Something else I thought when I first saw the Revlon: Charlie ad is that I thought the ad was sexually motivated. That is where the old saying would come in, “You should never judge a book by its cover.”

The other two advertisements I chose are directed towards women. I chose Infusium: 23 Hair Products and L’Oreal: The Waterproof Experience. When I looked at the Infusium: 23 Hair Products ad I never thought they would have a woman’s butt exposed. I believe that they made women look bad in the ad. When I first watched the L’Oreal: The Waterproof Experience video I was wondering why the ad was only directed towards younger women. Why isn’t there more diversity in the ad? You think the ad would be directed towards women of all ages.The Infusium ad and the L’Oreal ad both relate to women because the topics are about hair and makeup.

Identify topics in this course that are relevant to the human behaviors in your advertisements and explain how they are relevant.

I believe that an explicit bias is used in each one of the ads. The people who made these ads knew what they were doing when they chose the people for the ads. I don’t understand why these ads don’t have more diversity. I believe the people who made these ads are biased towards white people. I will never understand why people are so biased against gender and race. I don’t want to get too deep here but we were all made in the image of God. We are all equal and no one has the right to judge anyone.

Taking all your observations and objective conclusions about human behavior in your advertisements into account, assume the role of a social scientist. What question would you ask about the advertisements that you, as a social scientist, could seek to answer? What observations and objective conclusions led you to this question?

There are several questions that I would ask as a social scientist. 

How do people of other nationalities view these ads that only represent white people?

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Why do these ads separate men and women?

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Why should anyone buy these products in the ads especially when the ads are race and gender biased?...