BH-SCS 100 Project 1 Comparison Template PDF

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SCS 100 Project 1 Comparison Template Brandi Hazen Ad 1: Tide plus a touch of Downy The Princess Dress 1. Question(s) related to how individuals are represented in the ads

2. Questions related to how groups and group behavior are represented in the ad

3. Questions related to how cultures and cultural identity are represented (or not represented) in the ad 4. How do the ads compare to each other?

Why did they choose a White Middle-class Father and daughter?

Why is the Child in charge of what she gets to wear even when its dirty? Why does she require bribery with cowboy outfits in order to change out of dirty clothes?

Cultural Identity is not represented

Ad 2: IKEA One Room Paradise Music Video Why are Dolls used to represent the people?

Ad 3: The Whirlpool Ever day, Care Finding Time Why is the family white? why do the children appear to be sad?

Why does the child make his mother breakfast the morning after she comes home from drinking? Why did they use a single mom and child?

Cultural Identity is not represented.

Ad 4: 2015 Volkswagen Passat TDI Clean Diesel Mom Why is everyone in the ad white? Why are the children represented as misbehaved?

Why is the mother always on the phone?

Why do the children destroy the convenience store?

Why do you see more of the mother compared to the father?

Why wasn’t the mother aware that her children were no longer in the car?

Why are they having difficulties finding time for their children? Cultural identity is not represented.

Why did the clerkman look shocked to see the children destroying the store? Cultural identity is not represented.

All of the Ads are aimed towards families with children. All of the ads are aimed to make a family’s life easier.

5. What overall observations might a

Ads pose families to be perfect and sweet while adding their product to make to show it helps make their lives easier or better.

Ad 1: Tide plus a touch of Downy The Princess Dress

social scientist be interested in studying in relation to the themes present in these advertisements? What larger questions about human interactions might they ask?

Ad 2: IKEA One Room Paradise Music Video

Ad 3: The Whirlpool Ever day, Care Finding Time

Ad 4: 2015 Volkswagen Passat TDI Clean Diesel Mom How do ads make people connect with them personally in order to attract consumers to buy their products? Are families in the upper middle class able to spend more time with their family? Can spending money on products make a family’s life easier? Why are the the family’s in these ads represented as white and middle class? Does this make society relate to them more?...