Act 1 business - ACT 1 PDF

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Nombre: Orizon Marden Aguayo Cantu Matrícula: 2869397 Nombre del curso: Doing business in the Americas Nombre del profesor: Módulo 1 Homework 1 Fecha: 24 de agosto del 2019 Bibliografía:

A vital element of a successful international market-entry strategy is an appropriate fit of skills and capabilities between business partners, and this is specially true for the franchising system. On this regard, every year Entrepreneur magazine publishes a ranking of the top 200 global franchisers seeking international franchisees. • Now, go to their website and find the latest ranking available, and then provide a list of the top 20 companies that pursue franchising as a mode of international expansion. From an international business perspective, what are the most common features shared by these 20 companies? The main characteristic that these top 20 companies share is that they are food chains and companies related to the food industry. If we look closely, it is very notable how much of an impact well known restaurants make when entering a country or a new business market. • There is a big Mexican company that has been planning to enter the US market for a long time but hesitated and chose to deploy first a franchising program in other regions of the world. We are talking about KidZania. Have you heard about them? Either way, do some research about Kidzania's case and take notes (you can start with these articles published in The Morning News and in The Financial Times). • Once you are done with your research, please provide a detailed description of their business model, their international expansion strategy, a list of desirable qualifications in potential franchisees, and the institutional support and training programs typically provided by KidZania (the franchiser).

• According to what we have learned in this course so far, answer these questions.. • What would you tell to KidZania's CEO about the current business environment in the United States? Explain. • Would you recommend KidZania to enter the US market

today? Why or why not? And where exactly? • Are there any special improvements to be implemented before landing in the US or should they just follow their regular franchising strategy? If so, what is there to improve?...