Amazon Mission Statement and Vision Statement In A Nutshell - Four Week MBA PDF

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5/22/2021

Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

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Gennaro is the creAmazon’s mission statement is to “serve consumers through online and physical stores and focus on selection, price, and convenience.” Amazon’s vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

ator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a

Contents [hide] Breaking down the Amazon mission statement Breaking down the Amazon vision statement Breaking down customer-centrism according to Amazon Breaking down Amazon business model Related Resources https://fourweekmba.com/amazon-vision-statement-mission-statement/

high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate 1/16

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA As pointed out by Amazon, “when Amazon.com launched in 1995, it was with the mission “to be

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Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

Premium In its annual report for 2019, Amazon highlights its

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mission as to “serve consumers through online and physical stores and focus on selection, price,

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and convenience.”

Models

Selection Price convenience I’ve highlighted in Amazon Flywheel or Virtuous

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Cycle how this focus has been in place since the start, and it has been one of the critical elements of Amazon speed!

The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages customer experience to drive traffic to the platform and third-party sellers. That improves the selections of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel.

In the same report Amazon also highlights: https://fourweekmba.com/amazon-vision-statement-mission-statement/

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

Amazon vision statement is an extension of its mission as “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

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However, its vision gets traction from a core belief summarized as always being in “day one.” Jeff https://fourweekmba.com/amazon-vision-statement-mission-statement/

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

Bezos explained day one in these terms, “day 2 is

Business Models

stasis. Followed by irrelevance. Followed by ex-

Business

cruciating, painful decline. Followed by death. And

Strategy

that is why it is always Day 1.“

Business Development

Now, it might be easy to say that Jeff Bezos made

Digital Business

it, so he can say whatever he likes. However, he

Models

has been obsessed with this concept since the be-

Distribution

ginning. In the 1997 Shareholders Letter, Jeff Be-

Channels

zos explained:

Marketing Strategy Platform Business Models Tech Business Model What Is Entrepreneurship

Methodologies & Frameworks Business Model At the time Amazon focused on:

Patterns

Long-term

Business Model

Obsess over customers

Navigator

Infrastructure: Employees

Build An Exceptional Viable Product

It all starts from there. In 2016 Jeff Bezos high-

Blitzscaling Canvas

lighted a few core values that made up Amazon‘s

Guide

culture: Lean Startup Canvas Customer obsession Resist proxies

Business Model Framework

Embrace external trends High-velocity decision making

Flywheel And Virtuous Sales Cycles

It is worth exploring how Amazon deals with being a customer-obsessed company. Indeed, most https://fourweekmba.com/amazon-vision-statement-mission-statement/

Growth Marketing 4/16

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

businessmen know that exceeding each time

Pretotyping

customer’s expectations isn’t’ a simple game.

Methodology

And as expectations are met and exceeded customers become more and more accustomed to

SEO Hacking Framework

the quality of the service, until they grow

Technology Adoption

unsatisfied.

Curve

Thus, how does Amazon keep up with that?

Value Proposition Canvas What Is OKR What Is Scrum?

Business Models Case Studies Amazon Business Model Netflix Business Customer obsession goes beyond quantitative and qualitative data about customers, and it moves around customers’ feedback to gather valuable insights. Those insights start by the entrepreneur’s wandering process, driven by hunch, gut, intuition, curiosity, and a builder mindset. The product discovery moves around a building, reworking, experimenting, and iterating loop.

Model Starbucks Business Model LinkedIn Business Model

Customer obsession was also highlighted in the 2017 Shareholders Letter as a critical parameter:

Google Business Model YouTube Business Model Uber Business Model Lyft Business Model

Amazon is aware of the fact that customer obsession isn’t an easy game. And in the 2017 Share-

Robinhood Business Model

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

holders Letter, Jeff Bezos highlighted:

Nike Business Model DuckDuckGo Business Model ALDI Business Model Apple Business Model TOMS Business Model Slack Business Model

This puts Amazon in a cycle where not being able to exceed customers’ expectations can make its

Fiverr Business

flywheel slow down. Jeff Bezos specified:

model Pinterest Business Model Telegram Business Model TripAdvisor Business Model Booking Business Model

Startup Thus, how do you stay ahead of this game? Jeff Bezos offers us the answer:

Resources Business Model Innovation Business Strategy Business Models Business Model Innovation

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

Product-Market Fit Digital Business Models For Jeff Bezos, high standards have four core characteristics:

Sales And Distribution Lessons Business Development Market Segmentation Marketing vs. Sales Distribution Channels Inventory Turnover Ratio

And most of all they have to be unreasonably high!

Business Books To Read What Is A Unicorn Company?

Latest Posts History Of Apple History Of Starbucks History Of McDonald’s Amazon has a diversified business model. Amazon’s primary revenue streams comprise its e-commerce platform, made of Amazon labeled products and Amazon third-party stores. In addition to that, Amazon makes money via third-party seller services (like fulfilled by Amazon), advertising on its platform, AWS cloud platform, and Prime membership.

Who Is An iBuyer And Why Does It Matter? Product Differentiation And Why It Mat-

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

ters For Your Business Long-Term Survival Subscription Box Business Models How Does BoxyCharm Make Money? The BoxyCharm Business Amazon is a consumer e-commerce platform with a diversified business model spanning across e-commerce, cloud, advertising, streaming, and more. Over the years, Amazon acquired several companies. As it operates across several industries, Amazon has a wide range of competitors across each of those industries. For instance, Amazon E-commerce competes with Shopify, Wix, Google, Etsy, eBay, BigCommerce.

Model In A Nutshell How Does Dollar Shave Club Make Money? The Dollar Shave Club Business Model In A Nutshell How Does Birchbox Make Money? The Birchbox Business Model In A Nutshell How To Scale Your Business With A Subscription Busi-

Amazon is a consumer e-commerce platform with a diversified

ness Model

business model spanning across e-commerce, cloud, advertising, streaming, and more. Over the years Amazon acquired several companies. Among its 12 subsidiaries, Amazon has AbeBooks.com, Audible, CamiXology, Fabric.com, IMDb, PillPack, Shopbop, Souq.com, Twitch, Whole Foods Market, Woot! and Zappos.

Digital Business Models Map: The Most Popular Digital Business Model Types How Do TikTokers Make Money? Litecoin Vs. Bitcoin: Understanding Litecoin In A Nutshell

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

Stretch Objectives In A Nutshell How Do Bloggers Make Money?

Traditional Amazon future success is influenced by Political (new regulations and potential breakups of the company), Economic (new global economic dynamics influencing e-commerce adoption), Social (changing consumer behavior at a global level), Technological (new technological challenges, like last-mile delivery at scale), Environmental (enabling sustainable operations), and Legal (compliance with international laws).

Strategy Tools Porter’s Five Forces Porter’s Value Chain Pestel Analysis

Read more: Amazon Business Model Amazon SWOT Analysis Amazon Subsidiaries

GE Matrix Bowman’s Strategic Clock SWOT Analysis

Who Owns Amazon Amazon Competitors

Ansoff Matrix

Read next: Amazon Mission Statement Apple Mission Statement

Practical

Google Mission Statement

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Nike Mission Statement Starbucks Mission Statement Other resources:

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How To Write A Mission Statement

tal Business

Successful Types of Business Models You Need to Know

Context-Based Entry

Business Strategy: Definition, Examples, And

Strategies

Case Studies What Is a Business Model Canvas? Business Model Canvas Explained

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Strategic Analisys Tools

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

Blitzscaling Business Model Innovation Canvas In A Nutshell What Is a Value Proposition? Value Proposition Canvas Explained

Mission Statement Analyses

What Is a Lean Startup Canvas? Lean Startup Canvas Explained

Amazon Mission

What Is Market Segmentation? the Ultimate

Statement

Guide to Market Segmentation Marketing Strategy: Definition, Types, And Examples

Apple Mission Statement Google Mission

Related Resources

Statement Nike Mission Statement Starbucks Mission Statement

Other Case Who Is An iBuyer And Why Does It Matter?

Studies How Does Venmo Make Money? How Does Zoom Make Money? How Does Discord Make Money? How Does Zelle Make Money?

Product Differentiation And Why It Matters For Your Business Long-Term Survival

How Does Affirm Make Money?

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

How Does BoxyCharm Make Money? The BoxyCharm Business Model In A Nutshell

How Does Dollar Shave Club Make Money? The Dollar Shave Club Business Model In A Nutshell

How Does Birchbox Make Money? The Birchbox Business Model In A Nutshell

How To Scale Your Business With A Subscription Business Model

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

Digital Business Models Map: The Most Popular Digital Business Model Types

How Do TikTokers Make Money?

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

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Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA Flagship Book "100+ Business Models" View all posts by Gennaro Cuofano

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

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What Is OKR

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Amazon Mission Statement and Vision Statement In A Nutshell - FourWeekMBA

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