Annotated bibliography introduction PDF

Preview

Summary

Leadership and Organizational course MGT- 605...

Description

Annotated bibliography

Nancy Abdelmalak Colangelo College of Business, Grand Canyon University UNV-504: Introduction to Graduate Studies in the College of Business Dr. Shaunna Waltemeyer May 26, 2021,

Annotated bibliography Liu Ying-Yen. Knowledge Management Exploring the fundamental theory effect of corporate knowledge management for strengthening marketing strategy applications. International journal of organizational innovation. Jul2019, Vol. 12 Issue 1, p220-241. 22p. 1 Diagram, 2 Charts. After I read this article in the International Journal of organizational innovation, the book mentioned that Leadership is a process of interaction between people. Through this process, management strives to influencer members to accomplish their mission; it also noted that Leadership is not just a role but also a state of mind and the most important, the task of Leadership that makes the right decision in the organization. It also mentioned that Leadership must go through environmental tests. Former US Secretary of State Madeleine Albright said, ' the key is holding right position at any place. ‘The organization needs to gather intelligence and strength as facing the challenge to get a positive change of organization. According to Gary Yuk1 (2002), "Leadership is the process by which leaders attempt to influence their subordinates, and the procedure involves the characteristics of the leader. Whether the consumer care or not, it is still important to present marketing ethics. The article is relevant to the three pillars as it will help my research on how marketers are Part of the servant leadership that the article focuses and interaction between people. The article is considered scholarly and is published in a peerreviewed journal.

Marylyn Carrigan, Ahmad Attalla, The myth of the ethical consumer – do Ethics matter in purchase behaviour? Journal of Consumer Marketing, 2001, Vol. 18, Issue 7, pp. 560-578. http://doi:10. 1108/ 07363760110410263 ht t p: / / www. emer al di nsi ght . com. l opes . i dm. ocl c . or g/ doi / 10. 1108/ 073637601 10410263 This article focused on how Marketing ethics and social responsibility are Controversial; They included some thoughts on how marketers might encourage consumers. Given rise to the scholarly debate surrounding societal marketing and marketing Relation to ethics and whether they are considered unethical behavior. Moreover, Research continues to present conflicts and challenges for Marketers on the value of a socially responsible approach to marketing activities. This article mentioned whether consumers care about ethical behavior or not. Through the group discussions, it becomes clear that although we are more. Sophisticated as consumers today, Includes how marketers might encourage consumers to engage in Positive purchase behavior in favor of ethical marketing. The article is relevant to The three pillars that will help the research paper focus on how marketers are responsible for all the marketing activities, including the ethics part. The article is considered scholarly and is published in a peerreviewed journal.

Fink, Matthias, Koller, Monika, Gartner, Johannes, Floh, Arne, Harms, Rainer, Effective entrepreneurial Marketing on Facebook – A longitudinal study. In Journal of Business ResearchMay 2020 113:149-157 http://doi:10.1016/j.jbusres.2018.10.005 In this Article the Authors on how Social media are focused on entrepreneurial marketing strategies that leverage the power of communities, especially when they are combined with traditional approaches such as celebrity endorsement. Entrepreneurial marketing is a practice and field of research that has developed rapidly, The article also addresses the research question of whether there are long-term effects of social-mediabased entrepreneurial marketing on purchase intentions. Entrepreneurial marketing in social-media communities to interface between entrepreneurship and marketing. Entrepreneurial marketing can understand that marketing with an entrepreneurial mindset is the organizational function of marketing, taking into account innovativeness, risktaking, proactiveness, and the pursuit of opportunities without currently controlled resources. Accordingly, entrepreneurial marketing requires the marketer to display an underlying entrepreneurial orientation. Successful entrepreneurial marketing builds customer value “through relationships, especially by employing innovativeness, creativity, selling, market immersion, networking or flexibility, The article is relevant to the three pillars that show how entrepreneurism in marketing is essential. The article is considered scholarly and is published in a peer-reviewed journal.....