Assignment 1 Neelofa - Leadership PDF

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Summary

INTRODUCTIONLeadership is a means by which a manager can direct, assist, and impact the conduct and work of others towards the achievement of explicit objectives in a given circumstance. Leadership is the capacity of a manager to actuate the subordinates to work with certainty and zeal.According to ...

Description

INTRODUCTION Leadership is a means by which a manager can direct, assist, and impact the conduct and work of others towards the achievement of explicit objectives in a given circumstance. Leadership is the capacity of a manager to actuate the subordinates to work with certainty and zeal.

According to Keith Davis, “Leadership is the ability to persuade others to seek defined objectives enthusiastically. It is the human factor which binds a group together and motivates it towards goals.”

BACKGROUND An actress, television presenter, and influencer who was born on February 10, 1989, in Pasir Mas, Kelantan, Malaysia. She is the third offspring of nine siblings and inherit her mother’s beauty who is of Pakistani and Arab descent. With her background in business study, she then became involved in ventures involving contact lenses, and small gigs before Naelofar Hijab was launched. LEADERSHIP TRAITS Neelofa launched her line, Naelofar Hijab, in 2014. The company has grown and along with Naelofar Hijab, Neelofa has also produced a diverse range of other brands such as Nilofa Group, The Noor Application, and Kasih Neelofa. In 2017, Neelofa was named on Forbes' 30 Under 30 Asia in the Retail and Ecommerce segment. One of the leadership traits that possesses by Neelofa is exploring new opportunities. She is a fantastic leader because she always grabs opportunities that bring benefit to her business. In June 2017, Naelofar Hijab took on new heights when she partnered with AirAsia to design hijab for female pilots of AirAsia and AirAsia X. The design must be practical and convenient for their dayto-day operations. Next, Neelofa launch Naelofar Hijab with a vision and purpose. She sets goals, illustrates a vision, firmly retains an objective, and diligently pushes it to completion. As a result, Naelofar Hijab brand scarves achieved sales of RM 50 million in 2015 and thereby doubled from what it seems to be. All retail purchase rates shall not exceed RM 100. All walks of life can use and get Neelofa products. Hijab Naelofar not only has 700 distributors around the world but also in Singapore, Brunei, London, Australia, and the United States. Her success proved her reputation as a leader, so she should be proud of herself because she became a successful entrepreneur at a young age. Moreover, Neelofa has a great sociability trait. She is friendly, outgoing, courteous, tactful, and diplomatic. Neelofa has good interpersonal skills and creates cooperative relationships with her subordinates and followers. She is sensitive to others’ needs and shows concern for their well-being. Plus, she has millions of followers on social media. She used social media as one of the platforms to introduce her products, to be recognized and known to the public. 1|Page

Being a celebrity in the entertainment industry, it gives her the advantage to market her products and present herself as a brand. Furthermore, Neelofa has significant knowledge of business. She received her Bachelor International Trade and Marketing education at Sunway University College. Neelofa founded Naelofar Hijab as she yearned for something that’s more sustainable. She found a hole in the modest wear industry and came up with a genius idea. Neelofa is an analytical person who weight pros and cons of a situation. After that, she composes her research and created beautiful, stylish, and convenient scarves. Neelofa also likes to share the success of her business with the public through social media. Besides, Neelofa is an innovative and creative person. She with her team decided to revolutionize and gave a fresh yet simple look to the modest wear. However, she wants to make shawls more practical and easier to wear. After countless brainstorming sessions, trials, and errors, they came out with instant shawls and officially launched Naelofar Hijab. The hijab is elegantly innovated according to the times and fulfilled the customer's needs. Also, Neelofa launches her design with an aesthetic video and does a tutorial on how to wear her hijab by herself to attract more customers.

https://www.businessmanagementideas.com/leadership/leadershipdefinition/21332 https://www.thesundaily.my/archive/baring-her-heart-and-soulCTARCH458898

References Baring her heart and soul. (06 July, 2017). Retrieved from The Sun Daily: https://www.thesundaily.my/archive/baring-her-heart-and-soul-CTARCH458898 D, N. (2020). Leadership Definition. Retrieved from https://www.businessmanagementideas.com/leadership/leadership-definition/21332 Wikipedia. (2020). Neelofa. Retrieved from wikipedia: https://en.wikipedia.org/wiki/Neelofa

Baring her heart and soul. (06 July, 2017). Retrieved from The Sun Daily: https://www.thesundaily.my/archive/baring-her-heart-and-soul-CTARCH458898 Nilesh, D. (2020). Leadership Definition. Retrieved from https://www.businessmanagementideas.com/leadership/leadership-definition/21332 Wikipedia. (2020). Neelofa. Retrieved from wikipedia: https://en.wikipedia.org/wiki/Neelofa

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