Assignment - Corporate Strategy PDF

Title	Assignment - Corporate Strategy
Author	yeruva vinay
Course	International marketing
Institution	Université Paris Nanterre
Pages	1
File Size	53.8 KB
File Type	PDF
Total Downloads	14
Total Views	148

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PSB Paris School of Business Corporate Strategy – PSB Assignment Instructions – final paper REPORT: Strategic analysis of a chosen company (choose any company, preferably SME) and application of strategic frameworks analyzed throughout the course: • • • • • • •

choose a company operating on international/ global market! Present the company and its offer ! analyze its environment and market (competition)! formulate the international/ global strategy proposition referring to existing portfolio of products/services ! discuss the strategy and its future propositions! create the Business Model Canvas and the Value Proposition ! Frameworks to be used (minimum 5) !

In conclusion – write a short text related to International Corporate Business (with the examples of selected issues in a link with a chosen company – what would be your idea to make the brand more successful and competitive or how to create new market space) Length: 10-15 pages per group + annexes and sources Submission: in groups (max. of 4) Deadline: sent via Microsoft Teams, max. until midnight on the day of the last course session Presentation: group, Pecha Kucha [jap. ペチャクチャ)] mode (20 slides, 20 sec. per slide = 6 min 40 sec)....