Business Email Assignment. Practice scenarion (Last Bus ) PDF

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On of the possible practice scenarios that will come in your lesson. It will help you to simulate real Email Writing Assignment....

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GE 2402: English for Business Communication (Practice Paper) Assignment 1: Persuasive / Bad News E-mail (Model) In-class writing practice task Due Date: Week 3 (During lesson) Length: 350 words Time Allowed: 1 hour Instructions: Read the text below and complete the task by adding necessary details to make the message effective. Please note the following:   

Your writing will be judged on how persuasive it is, including the organization, content, and use of language. Be sure to paraphrase the information, if needed, in your own words. Copying extensively from the original text will affect language marks. You are required to write in complete e-mail format.

Bad News Scenario As the Business Manager of Last Bus you have been alerted by the Hong Kong government about overcrowding on buses to the Peak and the long waiting time. You have also read letters of complaint by tourists in the SCMP about the service you provide. Unfavourable reviews have also appeared on Trip Advisor. As a result the government is threatening to withdraw Last Bus’s licence to operate Peak services if it does not improve shortly. Your Task Write a bad news message to your company’s Managing Director, Reg Varney, in the name of Tony Leung. You should inform him of this bad news and suggesting ways (e.g. extra resources) of not losing your licence. You must persuade the Director to continue running the service and to approve the extra resources you need....