Business Plan Gifts 4you PDF

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DIPLOMA IN MATHEMATICAL SCIENCE CS1435C

BUSINESS PLAN (Gifts4you)

PREPARED BY 1) Syazwina Azwin binti Ahmad Sabri (2018229936) 2) Afeera Habiba binti Husaini (2018800554) 3) Mimi Syakina binti Abdul Samat (2018681238) 4) Mas Izuren binti Hishamuddin (2018643984) 5) Syaza Wani binti Halim (2018295488)

PREPARED FOR PUAN IMA SHANAZ WAHIDIN

SUBMISSION DATE 4 JANUARY 2021

TABLE OF CONTENTS

TITLE EXECUTIVE SUMMARY 1.0 BUSINESS DESCRIPTIONS 1.1 Company Background 1.2 Organization Logo/ Motto 2.0 OWNER DESCRIPTIONS 3.0 PRODUCT/SERVICE DESCRIPTION 4.0 ORGANIZATIONAL/ ADMINISTRATIVE PLAN 4.1 Organization Chart 4.2 Manpower Planning 4.3 Schedule of Tasks and Responsibilities 4.4 Schedule of Remuneration 4.5 List of Office Equipment 4.6 Organizational /Administrative Budget 5.0 MARKETING PLAN 5.1 Customers (Target Market) 5.2 Sales Forecast 5.3 Marketing Strategies 5.4 Marketing Budget 6.0 OPERATION PLAN 6.1 Material Requirements 6.2 Machine and Equipment 6.3 Operation Budget 7.0 FINANCIAL PLAN 7.1 Project Implementation Cost 7.2 Cash Flow Statement CONCLUSION APPENDICES

PAGE

EXECUTIVE SUMMARY (1 page only-this summary can be done after you’ve completed the whole report) ● Business concepts ● Products or services being offered ● Market potential/ Target market ● Competitive advantage ● The profitability ● Management team (If you have one) The concept of the Gifts4you company is a set gift box of scarves for women. Additionally, it is for the young female people in Petaling Jaya, Selangor. Plus, the target demographic is mostly for female students and young employees. While, the target of psychographic is for muslimah people.

1.0 BUSINESS DESCRIPTIONS a) Name of the company : Gifts4you b) Factors in selecting the proposed business : ● Gifts are one of the products that will always be in demand because everyday might be someone’s special day to celebrate with. ● The materials used to produce the product is easy to obtain from the supplier with an affordable price. ● We want to help people share happiness for their loved ones.

1.1 Company Background

Name of the Organization

Gifts4you

Business Address

Jalan SS2/61, SS2, 46050 Petaling Jaya, Selangor.

Website/e-mail address

[email protected] (email)

Telephone Number

011-4755698 (phone)

Form of Business

Partnership

Main Activities

Selling, Promoting, Marketing, Designing, and Packaging

Date of Commencement

3 April 2021

Date of Registration

3 March 2021

Name of Bank

Maybank

Bank Account Number

158266581536

1.2 Organization Logo/ Motto

Logo/Motto

This is the logo used in representing our company, Gifts4you. The picture of a gift box in the middle of the logo represents the item that we produce. There is also the name of the company on top of the gift box to make it much more memorable to the customers. This logo will be attached on top of the box and also on the wish card inside of the gift box.

MOTTO : A box of happiness for women

Mission Our mission is to share happiness with others and produce the finest, and high-quality products that fulfil our customer needs. Vision Our vision is to be one of the most preferable gift shops that people will look for ways to make someone’s day.

2.0 OWNER DESCRIPTIONS

Name of Owner/Partners

Mimi Syakina Binti Abdul Samat

Identity Card Numbers

000415-14-0962

Permanent Address

C-315, Jalan 4/46, 46050 Petaling Jaya, Selangor.

Correspondence Address

Jalan SS2/61, SS2, 46050 Petaling Jaya, Selangor.

E- Mail

[email protected]

Telephone Number/Fax Number

011-28044652

Date of Birth

15 April 2000

Marital Status

Single

Academic Qualification

● Diploma in Mathematical Science ● Bachelor of Business Administration (Hons) Finance

Course Attended Skills

Business Management and Practices ● Good at multitasking ● Reliable in making decision ● Have excellent communication skills

Experiences

Goodday Promoter

Present Occupation

General Manager

Previous Business Experience

None

Name of Owner/Partners

Mas Izuren Binti Hishamuddin

Identity Card Numbers

000712-08-0900

Permanent Address

No 4684 Laluan Sentang 33,RPT Sentang Baru 31000 Batu Gajah, Perak.

Correspondence Address

Jalan SS2/61, SS2, 46050 Petaling Jaya, Selangor.

E- Mail

[email protected]

Telephone Number/Fax Number

011-33718559

Date of Birth

12 July 2000

Marital Status

Single

Academic Qualification

● Diploma in Mathematical Sciences ● Bachelor of Business Administration (Hons) Finance

Course Attended Skills

Management Skills for Administrative ● Good in administrative reporting ● Excellent in scheduling and planning ● Good in communication skills

Experiences

Human Resource in UNISEM

Present Occupation

Administrative Manager

Previous Business Experience

None

Name of Owner/Partners

Syazwina Azwin binti Ahmad Sabri

Identity Card Numbers

000416-08-1052

Permanent Address

20-3-8 Kelumpuk Teratai Jalan 5/56 Au3 Keramat, 54200 Kuala Lumpur

Correspondence Address

Jalan SS2/61, SS2, 46050 Petaling Jaya, Selangor.

E- Mail

[email protected]

Telephone Number/Fax Number

018-2861604

Date of Birth

16 April 2000

Marital Status

Single

Academic Qualification

● Diploma in Mathematical Science ● Bachelor of Business Administration (Hons) Finance

Course Attended Skills

Financial Management ● Good in multitasking ● Very proficient in using Excel and Words ● Good at managing company’s budget

Experiences

Assistant finance manager at Sushi King

Present Occupation

Finance Manager

Previous Business Experience

None

Name of Owner/Partners

Afeera Habiba binti Husaini

Identity Card Numbers

000923-08-0206

Permanent Address

74, Fasa 1D2, 32040, Seri Manjung, Perak

Correspondence Address

Jalan SS2/61, SS2, 46050 Petaling Jaya, Selangor.

E- Mail

[email protected]

Telephone Number/Fax Number

019-4722357

Date of Birth

23 September 2000

Marital Status

Single

Academic Qualification

● Diploma in Mathematical Science ● Bachelor of Business Administration (Hons) Finance

Course Attended

Business Management and practices

Skills

● Good at multitasking ● Reliable in making decision ● Excellent communication skills

Experiences

Marketing assistant manager at Sitiawan

Present Occupation

Marketing manager

Previous Business Experience

None

Name of Owner/Partners

Syaza Wani Binti Halim

Identity Card Numbers

000401-08-0364

Permanent Address

KM32, Parit Haji Tahir, 36200 Selekoh, Perak.

Correspondence Address

Jalan SS2/61, SS2, 46050 Petaling Jaya, Selangor.

E- Mail

[email protected]

Telephone Number/Fax Number

019-5626488

Date of Birth

1 April 2000

Marital Status

Single

Academic Qualification

● Diploma in Mathematical Sciences ● Bachelor of Business Administration (Hons) Finance

Course Attended Skills

Operational Management ● Good at multitasking ● Ability to oversee budgeting, planning and reporting ● Good in communication skills

Experiences

Operation Manager at Bagan Datuk

Present Occupation

Operation Manager

Previous Business Experience

None

3.0 PRODUCT/SERVICE DESCRIPTION

Illustrations

Product/Service Small Box Premium Box

Small box

Premium box

Shawl Scarves Square Scarves

Shawl scarf

Square scarf

Description 1. The packaging is gorgeous and the sizes are very suitable for the gift box. 2. The gift boxes have two types of sizes such as the small size and the premium size. 3. The small size of the box contains 5 scarves while the premium size contains 10 scarves. 4. Customers can customize or add gifts for their gift box such as chocolate, bouquet of flowers and more as their request. 1. We have a few types of scarves. For instance, pleated shawl, cotton shawl, cotton square and chiffon shawl. 2. All the scarves are high quality with the affordable price. 3. The colour of the scarves are very beautiful, sweet and neat stitching.

4.0 ORGANIZATIONAL/ ADMINISTRATIVE PLAN

4.1 Organization Chart

4.2 Manpower Planning

Position General Manager Administrative Manager Marketing Manager Operation Manager Finance Manager

Number of Staff 1 1 1 1 1

4.3 Schedule of Tasks and Responsibilities

Position General Manager

Administrative Manager

Main Tasks ● In charge of monitoring and handling the overall operation in the company. ● It includes managing the staff, managing the production of the product and figuring out the best marketing strategies. ● Evaluate the customers’ feedback and improvise the administrative systems.

● Oversee the administrative operations including day-to-day functions. ● Mainly in charge of training and monitoring the workers. ● In charge of planning the marketing strategies. ● Focusing on promoting and positioning the product in the market. ● Brainstorms ideas for promotion. ● To ensure the quality of the product. ● Give intention on matters of staff and workers. ● To find out the steps and effort needed to be done systematically to increase the sales. ● Prepare financial reports and budget for the organization. ● Responsible for the financial health of the organization. ● Develop strategies and plans for long-term financial goals.

Marketing Manager

Operation Manager

Finance Manager

4.4 Schedule of Remuneration

4.5

Position

No.

Monthly Salary (RM)

EPF Contribution (13%) (RM)

SOCSO (2%) (RM)

Amount (RM)

General Manager Operation Manager TOTAL

1 1

2500 2000

325 260

50 40

2875 2300 5,175

List of Office Equipment Item

Quantity

Office Furniture Computer Printer Aircond TOTAL

4.6

2 sets 2 sets 1 unit 2 units

Price/per Unit (RM) 2200 2400 250 1300

Organizational /Administrative Budget

ADMINISTRATIVE EXPENDITURE RM Fixed Assets/Capital Expenditures Total Office Equipment

12,050

Total Cost (RM) 4400 4800 250 2600 12,050

Working Capital/Monthly Expenditure Salaries Utilities Rental

5175 1000 2000

Other Expenditures Business Registration License Deposit Utilities Deposit Rental

150 300 800 2000

TOTAL

23,475

5.0 MARKETING PLAN 5.1 Customers (Target Market) Our target market would be female. This is because our product Gifts4you is developed mainly for female Muslimah to help them to celebrate someone’s special day.

Type of Segmentation

Segmentation Criteria

Gifts4you Segmentation

Demographic

Gender:

Females

Place :

Petaling Jaya, Selangor

Occupation :

Lifestyle:

Psychographic

5.2

● Students ● Employees

Muslimah

Sales Forecast Market size Target population (Muslimah in Petaling Jaya, Selangor) = 10,000 Potential customer = 400/month Average amount spend = RM80/customer Estimated total market size per month 400 x RM80 = RM 32,000 Estimated total market size per year RM32,000 x 12 month = RM 384,000

Month March April

Sales Forecast for Gifts4you Year 2021 Sales Collection (RM) 30,000 32,000

May June July August September October November December January February TOTAL

5.3

31,000 35,000 31,000 33,000 30,000 32,000 32,000 34,000 30,000 34,000 384,000

Marketing Strategies ❖ Product/Service

Brand

The brand of our product is called Gifts4you.

Design

The design of the marketing strategy is how we solve customers’ problems. Consequently, we sell a gift box with the shawl scarves so that people no need to think about giving a present to someone special. Plus, customers have the choice to choose the size of gifts. Therefore, we have solved the problem of their needs and difficulty.

Packaging

Small box

● We provide two sizes of box for packaging which is a small box and a premium box. ● The small size of the box contains 5 scarves while the premium box contains 10 scarves. ● The gift box will be tied with our brand’s ribbon to make it more exclusive.

Premium box Labeling

Ease of use

● Materials used for the scarves such as cotton or chiffon. ● We also provide a label on how to handle the scarves. For example, for washing: hand wash/machine, do not tumble dry, low iron, and no chlorine bleach. ● The sticker label of our brand which is Gifts4you will be pasted on the top of the box. Our scarves are made from high-quality material at affordable prices. Our scarves also are awning-friendly because the

material used will make the awning easy to shape. Product Differentiation

We used hard boxes for the packaging to maintain the quality of the product. At the same time, to make our product look different from others, we also put a fairy light in the box.

Price We determine the appropriate and affordable price for our product by looking into the prices put up by our competitors who produced almost similar products rather than relying on the production cost solely. It involves the activities of surveying, researching, and analyzing. Set of small box Operation cost : Cost per unit : RM40 Unit to produce : 300 units Total cost : RM12,000 Selling price : Sell at RM70 RM40x175% = RM70 Total sales: RM70x300 units = RM21,000 Set of premium box Operation cost : Cost per unit : RM75 Unit to produce : 300 units Total cost : RM22,500 Selling price : Sell at RM119 RM70x170% = RM119 Total sales: RM119x300 units = RM35,700 Add on Flower Cost per unit : RM20 Unit to supply : 70 units Total cost : RM1,400 Selling price : RM30 RM20 x 150% = RM30 Total sales: RM30x70units = RM2,100

Chocolates Cost per unit : RM10 Unit to supply : 80 units Total cost : RM800 Selling price : RM20 RM10 x 200% = RM20 Total sales: RM20x80units = RM1,600

Place (Distribution)

● Distribution channel refers to the network used to get a product to the end-user from the producer or manufacturer. ● For this company, direct from the manufacturers to consumers. Owing to the fact that, our company can manage the business services smoothly for the customers’ satisfaction. ● Our company also applies e-intermediaries between producers and consumers in the distribution channel. ● In other words, social media is the platform where many business services can expand and grow their businesses to achieve the goals. For instance, our company uses Instagram because a lot of young people use this platform to shop. ● We also use email to update our company activities. Therefore, distribution channels are very important for our company's improvement.

Promotion

Online platform

● We mainly use online platforms such as Instagram to introduce and promote our product. ● The reason for this is that most young people love to shop on Instagram rather than other social media platforms. ● It is an efficient way to communicate with customers. ● Most people use their gadgets to find or buy anything through an online platform. ● Provide us with even bigger opportunities to sell our product because it can reach wider audiences.

Offline platform ● We use business cards so that customers can know our company’s details. ● For instance, company name, phone number, location, Instagram, and email. ● We put our business cards at the store counter and we also put it inside the gift box. ● Customers can contact our company easily. Sales Promotion The key to build customer relationships are: ● Email to inform the customers about our company’s activities. For example, promotions, sales, deals, and new collections. ● Give a voucher for birthdays every year to the customers. ● We also make promotions if the customers purchase 5 times a gift box, they will get a free gift box at the time of sixth. ● We will give free shipping to those customers that spend more than RM50.

5.4 Marketing Budget MARKETING EXPENDITURE RM Fixed Assets/Capital Expenditures Signboard Working Capital/Monthly Expenditure Promotion

2,000.00

200.00

Other Expenditures Pre-Opening Signboard license

800.00 1,300.00

TOTAL

4,300.00

6.0 OPERATION PLAN

6.1 Material Requirements Ingredient Small hard box Premium hard box Square scarf Shawl Chocolate Flower Fairy light Ribbon TOTAL

Quantity Required 150 150 1500 1000 80 70 300 30

Price Per/Unit 4.00 6.00 4.00 7.00 10.00 20.00 0.80 1.50

Total Purchase (RM) 600 900 6,000 7,000 800 1,400 240 45 16,985

6.2 Machine and Equipment Item

Price Per Unit (RM) 10 25 5

Cutter Glue gun Scissors TOTAL

No Required 3 2 4

Total Cost (RM) 30 50 20 100

Supplier / Sponsor ARTtown Stationery ARTtown Stationery ARTtown Stationery

6.3 Operation Budget OPERATION EXPENDITURE RM Fixed Assets/Capital Expenditures Machine

Working Capital/Monthly Expenditure Raw materials & packaging

100

16,985

Other Expenditures

TOTAL

17,085

7.0 FINANCIAL PLAN 7.1 Project Implementation Cost

7.1 Cash Flow Statement

CONCLUSION In conclusion, making a business plan has helped us a lot as we can see the bigger picture of how our business is doing and it also allows us to take a step back and think objectively about the main point of our business. What we should do is to make it better in future. Besides, we have definitely learned a lot through the process of making this business plan and the knowledge that we have gained can help us run and lead our business better to ensure that we will reach business milestones and reach our goal. The product that we have developed which is Gifts4you will be very useful as a gift for our custo...