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HO CHI MINH CITY UNIVERSITY OFFOREIGN LANGUAGES - INFORMATION TECHNOLOGYDEPARTMENT OF FOREIGN LANGUAGESBUSINESS PLANBaPi ( Ba-by, Pi- pillow)Instructor: Nguyễn Anh TuGroup Member: Nguyễn Thành Thiên ̣ MSSV: 17DH Đỗ Nguyễn Thanh Hiền MSSV: 17DH Nguyễn Lê Thanh Truc MSSV17DH Nguyễn Hồng Nhung...

Description

HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES - INFORMATION TECHNOLOGY

DEPARTMENT OF FOREIGN LANGUAGES

BUSINESS PLAN BaPi ( Ba-by, Pi- pillow) Instructor: Nguy n Anh Tu Group Member: 1. Nguy n Th)nh Thiê ,n

MSSV: 17DH712483

2. Đ3 Nguy n Thanh Hi5n

MSSV: 17DH712486

3. Nguy n Lê Thanh Truc

MSSV17DH712473

4. Nguy n H7ng Nhung

MSSV: 17DH712898

5. Tr:n Thuy Qu To achive this target, the monthly target will be 100.000.000 VND  Our plan is that we will sell 10 pillows per day with the average price which is 320.000 VND => The total in a day will be 3.500.000 VND and a month will be 96.000.000 VND so the target of these months will be more than the average which is 120.000.000 VND

4. Location, Number and Resources of Customers:  The annual target is 1.200.000.000 VND  Our product’s price is from 200.00 VND to 500.000 VND => To achive this target, the monthly target will be 120.000.000 VND

SALES 170 160 150 140 130 120

Ja

nu

Fe ary br ua r M y ar ch Ap r il M ay Ju ne Ju A u ly Se gu pt st em Oc ber No tob ve er De mb ce er m be r

110

 Our plan is that we will sell 8 pillows per day with the average price which is 500.000 VND => The total in a day will be 4.000.000 VND and a month will be 120.000.000 VND so the target of these months will be more than the average which is 150.000.000 VND

III. Operation Plan: 1. Organization of company and 2. Description of major operations: a. DO NGUYEN THANH HIEN - Position: CO - FOUNDER - Age: 21 years old - Contribution Amount: 3500 USD(35%) - Rights and duties: enjoy35% profits make decision, join management, and contribute ideas b. NGUYEN THANH THIEN - Position: CO - FOUNDER - Age: 21 years old - Contribution amount 2500usd (25%) -Rights and duties: enjoy25% profits make decision, join management, and contribute ideas c. NGUYEN LE THANH TRUC - Position: CO - FOUNDER - Age: 21 years old -Contribution amount:1500usd (15%) Rights and duties: enjoy 15% profits make decision, join management, and contribute ideas .d. TRAN THUY QUYNH - Position: CO - FOUNDER - Age: 21 years old -Contribution amount 1500usd (15%) -Rights and duties: enjoy 15% profits make decision, join management, and contribute ideas e. NGUYEN HONG NHUNG - Position: CO - FOUNDER - Age: 21 years old -Contribution amount 1000usd (10%) -Rights and duties: enjoy 10% profits make decision, join management, and contribute ideas 3. Analysis of resource needed and human resources : Listed above capital resources: Detailed initial costs to set up the company.

Employees: 8.000.000 VND Location: 15.000.000 VND Store decoration: 20.000.000 VND Sales management software: 20.000.000 VND Shipping fee: 300.000 VND Advertisement: 20.500.000 VND Supplies: 60.000.000 VND Other expenses: 10.000.000 VND IV.

Marketing Plan:

Description of major marketing activities and schedule: - Do a celebrity endorsement - Create a facebook advertisement - Start social networks (Facebook, instagram, zalo...) - Schedule your social media posts for the week - Create a quick freebie (latest free stuff, free samples) - vouchers, discount codes, deals...) Description of resources needed: Capital resources: -Rent rate divided according to percentage in partnership agreement -The facilities used in the shop such as computers, decorative accessories such as lamps, curtains, hangers, shelves, floor tiles, payment counters, etc. are equally divided among partners in the amount of 50.000.000 VND at the the beginning of the formation of the company It wastes 10.000.000 VND to maintain the facilities active -Supplies will be worth 15.000.000VND/ 1 month We burn up 15.000.000VND on rental cost We spend between 5.000.000VND and 15.000.000 VND running ad campaign

HR resources: PR Kols: 3.000.000VND Nguyen Le Thanh Truc, the partner in our partnership: -

She is one of the most dynamic one in the partnership, an enlightened girl having 50.000 followers on Facebook. She has participated in many charity programs and other related social activities, of, she has participated in quite a lot of community activities.

-

Event Management and Promotion: She will accompany as ambassador for the shop and upload 2 posts every month ,her appearance is to connect product users and the company, as well as promote the good image of employees with customers and the company with coffee farming partners

Total expenses including HR resources and Capital resources is 48.000.000VND- 58.000.000VND/1 month Schedule:

Every day we will upload at least 2 posts on our pages on Facebook, Instagram and Zalo month week events

January 1 2 3 Happy Lunar New Year

4

day 1st /Jan-25th /Jan Description 15% off for large bill with value over 500,000VND and get a set of 12 red envelopes

Essential items for the event slogan objects Budget advertising media

700 sets of 12 red envelopes “Tết đo)n viên, cả nh) yên giấc” All customers 15.000.000VND Facebook, Instagram

February 1 2 Happy Valentine 1/Feb/2020-14/Feb /2020 customers will receive 15% off when purchasing 2 products of the same type and given a pair of keychains 1000 keychains -500 pairs “Va-len-tine r7i va v)o BaPi thôi” Couples 10.000.000 VND Facebook, Instagram, zalo

month week events

February March 3 4 1 2 Happy women’s day

day

20th/Feb/2020-8th/march/2020

3

April May 1 2 3 4 1 Happy Vietnamese Independence day- Happy Worker’s day 15/April/20120-1/May / 2020 Order popular Facebook page ads such as " Gia đình ngộ","đi5u nhỏ xíu xiu", to post about the shop, the shop's products

4

Description Post on all pages on Facebook, Zalo, Instagram. In this event, every female customers buy any items at the shop will be given a card with beloved wishes from the shop and a flower stem Essential items for the event slogan

700 flower stems + 700 cards

No

“BaPi cùng phụ nữ Việt”

objects Budget advertising media

“giải phóng r7i, phóng v)o BaPi thôi” All customers 10.000.000 VND Facebook, Instagram, zalo

Women 15.000.000VND Facebook, Instagram

month week

May 2

3

June 4

1

events

Happy Children’s Day

day

10th/May-1st/Jun

Descriptio n

The customer post a photo of their children using a BaPi pillow or post on Instagram or Facebook, give some positive comments, share story about the pictures and the customer will be given 20% off for the next order “ bé ấm áp bên Pi”

slogan

objects

Parents

Budget

10.000.000VND

advertising media

Facebook, Instagram, zalo

1. Make a website and check out your website analytics

2. Create a Facebook ad 3. Schedule your social media posts for the week 4. Create a quick freebie (latest free stuff, free samples, vouchers, discount codes, deals...) 5. Find out what people are saying about you online 6.Respond to your social networks and social media Comments:

month week

June 2

July

3

4

events

1

3

4

Happy Summertime 6th/Jun- 30th/ July

day Descriptio n

2

slogan

Customers will be able to go to the store and take picture with cuddly toys at the shop and post on their personal facebook with the hashtag #happysummertime and tag the fanpage of the shop, they will be discounted 10% of the total invoice value. “ bé ấm áp bên Pi”

objects

All customers

Budget

15.000.000VND

advertising media

Facebook, Instagram, zalo

month week events

August 1 2

3

September 4

1

BTS- Back To School

2

3

October 4

1

Mid-autumn with BaPi

5th/Aug-2nd/Sep

day Description

Post a photo with children using a BaPi pillow or and post on Instagram or Facebook, give some positive comments, share story about the pictures “ bé ấm áp bên Pi”

slogan objects Essential items for the event Budget advertising media

events day

10% discount for orders over VND 400,000 and for total orders over VND 600,000 will be given a lovely mid-autumn gift bag

All customers

“Tết trung thu em rước BaPi v5 chơi” All customers

No

1.000 mid-autumn gift bag

10.000.000VND

15.000.000VND

Facebook, Instagram, zalo

month week

5th/Sep-1/Oct

Facebook, Instagram, zalo

October 2

3 Happy Vietnamese women’s day

5th/Oct-20th/Oct

Description Post on all pages on Facebook, Zalo, Instagram. In this event, every female customers the shop will be given a card with beloved wishes from the shop and a flower stem #BaPicungphunuViet slogan “ bé ấm áp bên Pi” objects Essential items for the event Budget advertising media month

All customers 600 flower stems + 600 cards 10.000.000VND Facebook, Instagram, zalo

November

December

week events day Description

1

2

3

4

1

2

3

4

Merry Christmas 20th/Nov-25th/Dec

slogan

- 15% discount for all items in the shop -The shop organizes a Christmas photography contest with BaPi's products and posts it on its personal page with the hashtag #giangsinhanlanhcungBaPi and tags the BaPi fanpage on Facebook as well as Instagram: The post winning the prize will be the post with the most number of likes, second, third. The prize will be announced on December 23, 1 day before Christmas. -First prize consists of a set of products comprising 4 teddy bears and a set of bedspread and pillowcase and a free Chicken Spa coupon .2nd prize: 2 25%Discount Coupons in a Papi Store & pillow case are a package of 2 teddy store bears -Third prize is a teddy bear and a coupon of 25% at Papi store. #giangsinhanlanhcungBaPi

objects

All customers

Budget

15.000.000VND

advertising media Essential items for the event

Facebook, Instagram, zalo 3 discount coupons 3 Pillowcase 1 Spa coupons 3 teddy bears...