Business PLAN - RAUB Steakhouse-1 PDF

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ENT300...

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BUSINESS PLAN

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BUSINESS PLAN

FAKULTI SAINS KOMPUTER DAN MATEMATIK (FSKM) DIPLOMA IN COMPUTER SCIENCE (CS110) CS1104A(Group)

FUNDAMENTALS OF ENTREPRENUERSHIP ENT 300

PREPARED FOR: MISS JOLIN NORSHYME HASHIM PREPARED BY: NAME

STUDENT ID

ALFI WAJDI BIN ZAHARI MUHAMMAD FARID BIN SHARUDDIN AZRA HADIRAH BINTI KHAIRUL AZMAN SITI NUR SABRINA BINTI AMRAN ZULFAREEZ FIRDAUS BIN AZMI

2016818166 2016554093 2016366185 2016960111 2016326527

SUBMISSION DATE 28th November 2018

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BUSINESS PLAN

LETTER OF SUBMISSION

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BUSINESS PLAN

LETTER OF SUBMISSION Diploma in Statistics (CS110) Faculty of Computer and Mathematical Sciences Universiti Teknologi MARA Pahang Kampus Raub 27600 Raub Pahang

28 NOVEMBER 2018

Miss Jolin Norshyme Hashim Lecturer of Fundamentals of Entreprenuership (ENT300) Faculty of Business Management Universiti Teknologi MARA Pahang Kampus Raub 27600 Raub Pahang

Madam,

SUBMISSION OF THE BUSINESS PLAN (ENT 300)

Attach is the business plan title “RAUB STEAKHOUSE” to fulfil the requirements as needed as university requirements. Below is the list of the group members that involved in completing this business plan:

ALFI WAJDI BIN ZAHARI

2016818166

MUHAMMAD FARID BIN SHARUDDIN

2016554093

AZRA HADIRAH BINTI KHAIRUL AZMAN

2016366185

SITI NUR SABRINA BINTI AMRAN

2016960111

ZULFAREEZ FIRDAUS BIN AZMI

2016326527

Thank you,

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Yours sincerely

……………………… SITI NUR SABRINA BINTI AMRAN General Manager

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BUSINESS PLAN

ACKNOWLEDGEMENT

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BUSINESS PLAN

ACKNOWLEDGEMENT

Bismillahirrahmanirrahim, we are most grateful to Allah S.W.T for the completion of this Business Plan as one of the requirements needed to be accomplished in the course work assessment for the code ENT300. A big appreciation to our beloved parent in supporting us to complete this course. This business plan would not be done without the support from many people. Besides that, not to forget our lecturer, Ms. Jolin Norshyme binti Hashim for her guidance in helping us to complete this business plan. She had given us great knowledge by providing us useful information. Without her help, we will not be able to complete this task. There are a lot of challenges that we had faced, such as going to many places to experience the real business world. Through this difficulties, we managed to overcome the problems and mature in dealing with the problems that occurred during our research. This business plan covers organization marketing, operation, financial plan and any information needed by a new entrepreneur as a guide to start business. Lastly, we are grateful to the people who involved themselves in this business plan for the effort that they have shown in our project until we have successfully completed our business plan.

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BUSINESS PLAN

TABLE OF CONTENTS

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BUSINESS PLAN

TABLE OF CONTENTS LETTER OF SUBMISSION ACKNOWLEDGEMENT TABLE OF CONTENT EXECUTIVE SUMMARY

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INTRODUCTION 1.1 Name of Business 1.2 Nature of Business 1.3 Industry Profile 1.4 Location of the Business 1.5 Date of Business Commencement 1.6 Factors in Selecting the Proposed Business 1.7 Future Prospects of the Business

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PURPOSE

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BUSINESS BACKGROUND

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BACKGROUND OF PARTNERSHIPS

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LOCATION OF BUSINESS

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MARKETING PLAN

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OPERATIONAL PLAN

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ADMINSTRATION PLAN

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FINANCIAL PLAN

APPENDICES PARTNERSHIP AGREEMENT

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EXECUTIVE SUMMARY

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EXECUTIVE SUMMARY Raub Steakhouse serves western food that are mainly meat dishes and services for customers, providing the variety meats that are high quality that will satisfy customers. The business is lead only by the general manager. Currently, there are 4 other managers excluding the general manager, which are the financial manager, operating manager, marketing manager and the administrating manager. These people are working as business partners. Raub Steakhouse provides a place where working people, families and students from UiTM Raub can enjoy great quality steaks with a variety of choices. We provide catering service, free internet access, venues for events, table reservations and value sets that will surely attract customers. The location of one’s restaurant is important as it can affect many aspects of one’s business. We chose Bandar Raub as the location of our restaurant because there is no other steakhouse located in Bandar Raub. Being the only steakhouse in Raub could be a big attraction to our customers thus boost our sales. Besides that, we find that the people in Bandar Raub are family oriented. Our steakhouse offers fine dining for our customers who wants to spend their quality time with their family. All activities in this operation will be according to plan so that it will meet our customers’ satisfaction. We offer quality meat that are reasonable in price that meet our customers’ high expectation. We provide prior appointments to our customers who do not want to wait for a very long time. Raub Steakhouse vision is to be only of the best restaurant that providing the best quality and tasteful meat that satisfy customer need. Our first mission is to make sure that our business grows bigger and expand our business by opening new branch in various location.

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BUSINESS PLAN

INTRODUCTION

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1. Introduction 1.1. Name of the Business Our company’s name is Steak House and we will using Raub Steakhouse as our business name. We are providing the Steak, juice water, dish and focusing in Raub Town, Pahang. We will registered our company on 07/01/2019.

1.2. Nature of Business Our main activity is service. Our business is provide steaks for those who want to feel something different on the steak. Raub Steak House will operated in the double story shop which is completed with private celebration room.

1.3. Industry Profile By serving the great steak, it will makes people feel how great the taste of original steak with pure herbs. 1.4. Location of the business Our business is located in Pusat Perniagaan Raub, Bandar Raub.

1.5. Date of business commencement We have registered our company on 9th January 2019. Our business start to move on 14th January 2019 and this date are same as our company date of commencement.

1.6. Factors in Selecting the Proposed Business

We chose Raub Steakhouse, mainly because the business has the biggest opportunity on future development. This steakhouse will be the only available steakhouse in Bandar Raub that serve a variety of meats. Besides that, the concept of our steakhouse has a high chance to be the trendsetter in the future as they will keep on receiving good recognition from customers. Eventhough the price is considered expensive to certain people, the price is reasonable for the food quality. Financially, we believe we can maintain revenue from our restaurant since there will be many customers.

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BUSINESS PLAN 1.7. Future prospects of the business

As for the future prospects, we plan to collaborate with popular online businesses such as Shoppee to promote our restaurant. Customers of Shoppee will be exposed to our restaurant by giving them our restaurant vouchers through Shoppee. We also plan to expand our restaurant by buying lots next to the restaurant. By this we can serve more customers, which will solve the crowd problem. Through this, we can also improve our facilities. Lastly, we plan to make our restaurant an ordering system. Customers can browse the restaurant’s menu in the monitor that will be provided for each table and place their orders.

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PURPOSE

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2. Purpose of preparing the business plan The purpose of this business entrepreneurship plan is important as a module before starting the business. For Raub Steakhouse, In order to stay longer in the market, business plan is very important as a new company. The purpose of preparing the business plan are: 2.1. To evaluate the project viability and growth potential 2.2. To apply for loans or financing facilities from the relevant financial institutions 2.3. To act as a guideline for the management of the proposed business 2.4. To allocate business resources effectively

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BUSINESS BACKGROUND

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3. Business Background Table 3.1 Business Background Name of the Business Business Address Website E- mail Telephone Number Form of Business Main Activity Date of Commencement Date of Registration Registration Number Name of Bank Bank Account Number 3.1

Raub Steakhouse service No. 10, Pusat erniagaan Raub, 27600, Pahang, Darul Makmur Raubsteakhouse.com [email protected] 03-41077467 Partnership Enterprise Food service 14th January 2019 7th January 2019 8566043 MAYBANK BERHAD 03018021090548

Vision and Mission 3.1.1

Vision

Raub Steakhouse vision is to be only of the best restaurant that providing the best quality and tasteful meat that satisfy customer need. Thus, we want to be a well-known restaurant among the food serving industry in Raub.

3.1.2

Mission

Our first mission is to make sure that our business grows bigger and expand our business by opening new branch in various location. Furthermore, we want to create and serve unique food that is different from others restaurant. Besides, we want to deliver the best services toward our customer.

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BUSINESS PLAN 3.2 Organizational Chart (GM + Head of Department) GENERAL MANAGER (SITI NUR SABRINA BINTI AMRAN)

OPERATING MANAGER (ALFI WAJDI BIN ZAHARI)

3.3

MARKETING MANAGER (ZULFAREEZ FIRDAUS BIN AZMI)

FINANCIAL MANAGER (AZRA HADIRAH BINTI KHAIRUL AZMAN)

ADMINISTRATING MANAGER (MUHAMMAD FARID BIN SHARUDDIN)

Logo and Motto 3.3.1

Logo

Logo description TYPES RAUB STEAKHOUSE Meat Dark brown 3.3.2

DESCRIPTION Our restaurant located at Pekan Raub It represeant that we top quality meat Fresh,Crispy,tendency,juicy of meat

Motto

“RARE AND WELLDONE”

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PARTNERSHIPS BACKGROUND

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4. Background of Partnership 4.1 General Manager Table 4.1 Background of General Manager Name of Partners Identity Card Numbers Permanent Address E- Mail Telephone Number/Fax Number Date of Birth Marital Status Academic Qualification Course Attended Skills

Present Occupation Previous Business Experience

Siti Nur Sabrina Binti Amran 980924-10-6742 No.3 jalan mulia 2/4, bukit antarabangsa, 68000 ampang, Selangor [email protected] 019-2144914 24/09/1998 Single Degree in business management, uitm cawangan Pahang kampus raub Faculty of business management -able to converse in malay and English -marketing skills -computer skills -leadership skills General manager Experienced in managing father’s company for 2 years

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BUSINESS PLAN 4.2 Administration Manager Table 4.2 Background of Administration Manager Name of Partners Identity Card Numbers Permanent Address E- Mail Telephone Number/Fax Number Date of Birth Marital Status Academic Qualification Course Attended Skills

Present Occupation Previous Business Experience

Muhammad Farid Bin Sharuddin 980306-65-5159 No 25 jalan ss 9/5, jalan sungai, 47300 petaling jaya, Selangor [email protected] 017-9123437 06/03/1998 Single Diploma in business study uitm cawangan Pahang kampus raub Business study -able to speak malay and English, -administrative skills -computer skills administrative manager Worked in a HR department for a company in subang jaya

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BUSINESS PLAN 4.3 Marketing Manager Table 4.3 Background of Marketing Manager Name of Partners Identity Card Numbers Permanent Address E- Mail Telephone Number/Fax Number Date of Birth Marital Status Academic Qualification Course Attended Skills

Present Occupation Previous Business Experience

Zulfareez Firdaus Bin Azmi 980409-10-6705 Lot 23274, kampung delek kanan, 41250 klang, Selangor [email protected] 011-21397302 09/04/1998 Single Diploma in business management utim johor kampus segamat Business management -able to speak malay and English, -marketing skills -computer skills marketing manager None

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BUSINESS PLAN 4.4 Operation Manager Table 4.4 Background of Operation Manager Name of Partners Identity Card Numbers Permanent Address E- Mail Telephone Number/Fax Number Date of Birth Marital Status Academic Qualification Course Attended Skills

Present Occupation Previous Business Experience

Alfi Wajdi Bin Zahari 980116-56-5457 No 19 lorong au4/19b, taman seri keramat tengah, 54200, kuala lumpur [email protected] 017-2939300 16/01/1998 Single Diploma in computer science Computer science -able to speak malay and English, -programming skills -survival skills Operating manager None

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BUSINESS PLAN 4.5 Financial Manager Table 4.5 Background of Finance Manager Name of Partners Identity Card Numbers Permanent Address

E- Mail Telephone Number/Fax Number Date of Birth Marital Status Academic Qualification Course Attended Skills

Present Occupation Previous Business Experience

Azra Hadirah Binti Khairul Azman 980110-30-5064 Pt3553, jalan apps 1/6, taman alam perdana, binjai, 24000 kemaman, Terengganu [email protected] 013-9369850 10/01/1998 Single Degree in business management, uitm cawangan Pahang kampus raub Business management -able to speak malay and English, -financial skills -computer skills Financial manager Worked as an accountant for a company in kuala lumpur

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BUSINESS PLAN

LOCATION OF THE BUSINESS

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5. Location of Business 5.1. Physical location of the project

Our business is located in Pusat Perniagaan Raub, Bandar Raub.

5.2. Advantage of location in helping business to achieve objectives

a. located in the center of raub b. located near residential areas c. customer range is big

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BUSINESS PLAN

MARKETING PLAN

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BUSINESS PLAN 6. Marketing Plan 6.1 Introduction (Marketing Objectives)

Raub Steakhouse provides a place where working people, families and students from UiTM Raub can enjoy great quality steaks with a variety of choices. We provide catering service, free internet access, venues for events, table reservations and value sets that will surely attract customers.

OBJECTIVES: 

To be a well-known restaurant among the food service industry in Raub.



To be able to rival against other competitors.



To satisfy customers with great customer service.

6.2 Description of products Product

Features

Material s

Benefits

Description               

Sells great quality steaks Provides catering service Provides free internet access Provides venues for events Provides value sets Customers able to reserve tables beforehand Variety of meat menus High quality meats from trusted suppliers Cooking utensils Tables and chairs Stoves and grills Air conditioner Satisfied customers Students get 10% discounts Qualified chef Table 6.2.1 Product description

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BUSINESS PLAN

Table 6.2.2 Product illustration

6.3 Target market We have chosen Raub as the population of our business location base which is basically a small town with a small number of population but shows a huge potential. After conducting some research, we estimated that there are around 40,024 people in Raub. The location is strategic because the town was built and people are starting to get interested in steaks, so we have an opportunity to satisfy their cravings for steaks. In addition, in this town, this service has not been done by other entrepreneurs yet. So, it will give advantages for us to provide our best services to customers.

6.4 Market size 6.4.1

Population

The target market of our business is targeted to working people, families and students who likes to eat western food. We also have identified our target market in Raub, Pahang. With 40, 024 population in Raub, we assume 50% of the population are working people, families and students who likes to eat western food.

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BUSINESS PLAN 6.4.2 Total market size

Working people, families and students who likes to eat western food (50%) x 40024 = 20012

Average number of customers per day 50

Target market 20012

Average price (RM) 18.00

Total per year (RM) 18,010,800.00

Table 6.4.1 Market size Total market size = RM18,010,800.00

6.5

Competitors

6.5.1 Identifying competitors (3 competitors)

Competitors Saffino Bistro

Marble 8

Luxury Restaurant

Strengths a. Reasonable price b. Serve halal food a. Cheap price b. Fast service a. Serves delicious food b. Offers quality service c. Great décor

Weaknesses a. Deliver bad service to customer b. Poor facility c. Crowded place a. Small space b. Location not strategic a. Long waiting time b. Manager does not train employees properly c. Not getting consistent supplies, resulting in limited menu quantity.

Table 6.5.1 Competitive analysis

6.5.1

Ranking of the competitors Table 6.5.2 Ranking of the competitors Rank No 1 2 3

Competitors Marble 8 Luxury Restaurant Saffino Bistro 31

BUSINESS PLAN 4

6.6

Others

Market Share

6.6.1 Market share before the entry of Raub Steakhouse. Competitor Marble 8

Before entrance (%) 45%

Amount (RM) 8,104,860.00

Luxury Restaurant Saffino Bistro

23%

4,142,484.00

22%

3,962,376.00

Others

10%

1,801,080.00

TOTAL

100%

18,010,800.0 0

Table 6.6.1 Market share before the entry of Raub Steakhouse.

PERCENTAGE BEFORE ENTRANCE 10.00% 22.00%

45.00%

23.00% Marble 8 Saffino Bistro

Adjusted market share after the entry of Raub Steakhouse.

6.6.1

After entrance (%)

Competitors Marble 8 Luxury Restaurant

Luxury Restaurant Others

Percentage loss (%)

Amount (RM)

44

7,924,752.00

1

22

3,962,376.00

1

Saffino Bistro

20

3,602,160.00

2

Others

9

1,620,972.00

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BUSINESS PLAN Raub Steakhouse

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