BUSM4551 CID ASSIGNMENT 2 PDF

Preview

Summary

BUSM4551 CREATIVITY, INNOVATION ANDDESIGN ASSIGNMENT 2LF04 - GROUP ALPHAWord Count: 2147 wordsExecutive SummaryThis report aims to solve the problem of parents, especially mothers that are worried about their obese children but face difficulties as COVID-19 lockdowns restricted their children’s phys...

Description

BUSM4551 CREATIVITY, INNOVATION AND DESIGN ASSIGNMENT 2 LF04 - GROUP ALPHA

Word Count: 2147 words

Executive Summary This report aims to solve the problem of parents, especially mothers that are worried about their obese children but face difficulties as COVID-19 lockdowns restricted their children’s physical activities. COVID-19 has caused institutions and businesses to temporarily shut down as operations need to be done from home. Children, regardless of their age have all started online learning, sitting down facing their computers almost the whole day. Although there are still online physical education lessons, it is not as effective as they are doing it on the spot. Thus, being coped up at home also ruins their eating habits as children are not able to resist snacks and due to that, they are consuming irregular meals. Using the personas as a guide to help these parents, the solution to the problem is MUMU, a device that can be attached to the fridge, allowing parents to monitor what food their children are taking from the fridge. It has a sensor that can sense which children exactly are taking the food from the fridge in case there are more than a child in the house. The device can immediately alert the parents through a dedicated mobile app that is to be launched together once a child is stealing food. The app also has a few other smart functions that makes parents' lives monitoring their children’s eating habits to be easier, healthier, and cost effective. The wireframe is chosen as a tool to create a visual blueprint, guide, and framework to successfully create the ideal application that has been envisioned. The wireframe was first built by writing down important requirements and features that the app should possess such as a user page, tracker, dietary recipes, etc. Afterwards, the structure and layout of the application is being sketched to generate a user-friendly interface that allows the system to be comprehensible even by mothers without technical skills. When generating the ideal structure of the app, a few metrics should be compiled such as being functional, accessible, aesthetically pleasing and lag-free. Thus, MUMU is then pitched to consumers with a call to action of providing one-month free trial to a group of mothers with obese kids. Several ethical issues might arise due to the MUMU app such as privacy and security issues. Therefore, in order to prevent it, the MUMU app uses “Fully Homomorphic Encryption” (FHE) to protect user’s privacy.

1

Table of Content Introduction

4

Phase 1

5

Phase 2

7

Phase 3

9

The Pitch

10

Ethical considerations

10

Conclusion

12

References

13

Appendices

15

2

Introduction The rising incidence of obese children is due to the pressures that adhere to COVID-19 restrictions. Obesity is linked to physical and mental health problems, as well as a lower quality of childhood life. They raise the risk of being overweight and having life-threatening comorbidities in adulthood (Obesity 2021). Mothers, on the other hand, are worried about their children in terms of obesity as it might cause many serious consequences, but the COVID-19 pandemic restricted their activities. Therefore, mothers need new solutions as current products in the market are not efficient enough. To overcome ongoing challenges, creativity, innovation, and design thinking are beneficial. As a result, our duty in this assessment is to identify difficulties related to assisting mothers to be less concerned about their children's health issues and come up with novel and useful solutions to address them. Overall, this study will discuss the repercussions of childhood obesity and demonstrate that it is an important problem in need of a solution. In addition, the study will investigate and examine possible innovative solutions to the problem. The study will demonstrate that the innovative smart device can assist in resolving the issue followed by the pitch and ethical considerations.

3

Phase 1 The problem statement of the report is mothers that are worried about their obese children but face difficulties as COVID-19 lockdowns restricted their children’s physical activities. Major lifestyle adjustments, such as stay-at-home orders and physical separation, were elicited in response to the COVID-19 pandemic. Schools were closed, children lost their social networks and routines, as well as access to nutritious food and required physical activities (Browne et al 2021). The potential consequences of being restricted at home endangers the health and wellbeing of obese youngsters. Parents, particularly mothers, are key partners in efforts to prevent childhood obesity (Seburg et al 2014) and children's physical health is always their main concern (Garbutt at el 2016). Childhood obesity is a complicated health issue. It occurs when a youngster is significantly overweight or obese for his age and height. Excess weight gain in young individuals has the same causes as it does in adults, including behavior and genetics. Obesity is also influenced by the social environment, which can have an impact on one’s ability to make healthy decisions (CDC 2021). As stated in Appendix 5, children have little understanding of why consuming too much food is unhealthy. Whereas their lack of knowledge of what constitutes nutritious food and what does not, and they are also uninformed of the major health risks that obesity poses. Additionally, as children are unable to participate in physical education programs and simultaneously, mothers with hectic schedules spend limited time with children, resulting in these children not getting enough exercise and at the same time eating unhealthily. In relation to that, most children spend the majority of their time at home sitting in front of a computer rather than exercising as the pandemic provided them with the best excuse for that. The reason why mothers are worried about obesity is because children tend to have poor eating habits and lack self-control (Kostecka 2014). While spending time at home, children might increase their junk food consumption as they cannot resist the temptation of unhealthy food and eating irregular meals will also increase the chances of obesity. Based on the Personas in Appendix 3 and 4, Nancy is a 55-year-old mother of one son who enjoys purchasing high-quality and expensive things. Fiona, on the other hand, is a 45-year-old single mother of two who enjoys purchasing technology and beneficial products. Despite the fact

4

that these two Singaporean mothers originate from different social strata, they have some similarities. For example, they were initially unaware that their children were obese until the pandemic, when they finally had some time to focus on them. Based on Appendix 2, they are more likely to go through the cycle of being aware of their children's obesity, performing research, attempting to locate items to treat the problem, purchasing products, and after that recommending them to others. However, they have different approaches in overcoming this issue. Nancy believes that money can solve any problem whereas Fiona is more concerned with how to address the situation. Under the Sustainable Development Goals (SDGs), this problem can be categorized under SDG 3 (Good health and well-being) and SDG 4 (Quality education). Obesity is widely recognized as a chronic condition, as well as a key risk factor for many other health problems, such as high cholesterol, hence it is important to achieve SDG 3. Furthermore, focusing on SDG 4 is important because effective health education, such as knowing nutrition guidelines and the effects of obesity, must be taken seriously in order to raise people's awareness of the issue (Lobstein and Cooper 2020).

5

Phase 2 Table 1: Divergent thinking with brainstorming device attach at the fridge

it connects to an Calorie calculator in app that can be the app downloaded by the Parents

The app can alert the parents what their children are eating

The app can record the children’s weight and give weekly progress report

The device has a App can recommend sensor of who is healthy snacks opening the fridge, which directly alerts the mom

The app can store picture for before and after look of the children

The app can alert the parent how much food is in the fridge which the parent can take advantage of it and create grocery list

The app can take note of the food that are inside the fridge so it could recommend recipes/meal plans for healthy dishes

The app can connect directly to online ecommerce shopping app that allows the parent to purchase healthy food and workout clothes for their kids

The device come with a built-in camera with scanner that can tell the calories of the scanned food

The device will sense whether or not the snacks/junk food consumption by the kid is over limit

App that can guide children exercising and by achieving goal basis

The app can also have recorded exercise videos of fitness instructors that children can follow

Children can choose the exercise that they like and they can customise their own timetable

By examining current trends in parenting, technology, and health products, we came up with numerous creative ideas. The reason these seven ideas were chosen above others from Table 1 is that they can be integrated to tackle the problem more effectively. According to Appendix 6, mothers' role for this problem is to provide good instruction to children about their eating habits in order to preserve a healthy family lifestyle. While also conquering their fears and anxieties about their children's health difficulties, especially during this difficult COVID-19 period. They are, however, experiencing difficulties due to lack of expertise and resources mixed with their children's frequent consumption of unhealthy foods, which prevents them from completing the

6

task. With the goal of making their lives easier and happier with less worries, ideas will be developed into an innovative creation, which is an inventive device that links to its own mobile application, in order to solve the problem. MUMU is a device that can be mounted to the refrigerator that allows moms to follow their children's eating habits, as it is a major source of obesity. The device, which is linked to an app, has sensors and a camera attached that can scan the food and calculate its calories. Our main focus is the MUMU mobile app, which is launched alongside the device, allowing users to download and receive information in seconds. The software grants users to track their children's weight and generate weekly health reports in addition to notifying them. The app includes a calorie calculator since research has shown that limiting high-calorie foods is an effective treatment for children with obesity (Dietz & Gortmaker 2001). For children, a healthy calorie intake of 1,200 to 1,800kcal per day is recommended (American Heart Association 2018). In order to avoid over-consumption, moms with less active children should compare their children's meal calories to their caloric needs. However, it's vital to remember not to push calorie deficits on youngsters and instead to use the calorie calculator as a meal planning tool (Iannelli 2021). It has also been noticed that healthy eating has numerous advantages for children, particularly obese youngsters. It balances their energy, improves their mood, strengthens their wits, aids in the maintenance of a healthy weight, and, most importantly, aids in the prevention of mental and physical illnesses (Family Doctor 2019). Furthermore, the app can detect items in the refrigerator that can be transformed into healthful dishes and provide mothers with meal plans and recipes to follow. As a result, the smart device may notify mothers via the app when it's time to go grocery shopping or when the refrigerator is running low on food. When the MUMU device and app are deployed, they will be able to help mothers regulate their children's weight before they become fat and reduce their children's future health risks. MUMU also saves time, money, and energy for full-time, working, busy moms by allowing them to monitor their children without having to pay a nanny.

7

Phase 3 As mothers start to notice that their children are gaining weight very rapidly during the pandemic. MUMU app is created to scan, track and alert mothers regarding their children’s calories intake along with a device. The app and the device have been tested a few thousand times to ensure that the data generated is reliable and the product is working well. Thus, children can lose weight comfortably and healthily without getting pressured. Whereas mothers can easily access and control their children’s daily diet with just a click away. Based on appendix 7, since our product is focusing on developing an app, the desirable assumption is to ensure that the application is user friendly. To fulfill the assumption, the wireframe is chosen as a tool to create a visual blueprint, guide, and framework to accomplish the ideal application that has been envisioned. The wireframe was first built by writing down important requirements and features that the app should possess such as a user page, tracker, dietary recipes, etc. Afterwards, the structure and layout of the application is being sketched to generate a user-friendly interface that allows the system to be comprehensible even by mothers without technical skills. Initially, the sketch is hand-drawn to gather as many ideas as possible and information efficiently. When generating the ideal structure of the app, a few metrics should be compiled such as being functional, accessible, aesthetically pleasing and lag-free. Once the ideal layout is formed, it is assembled through a website or service app. Consequently, the digital sketches of the application are distributed to 100 potential users to obtain and record feedback via the given platform. The finalized app will be shown as appendix 8.

8

The Pitch You know how more Singaporean mothers are concerned that their children are becoming obese. This is because COVID-19 lockdowns, children have become cooped up at home, eating unhealthily without exercising. However, there are applications on the market that help calculate calories but provide erroneous results. What we do is MUMU, a sensor device that works with its dedicated app, allowing mothers to track their children’s’ calories intake and weight. This is achieved by the sensor-equipped device which recognizes the children’s face and the food they consume, sending reports straight to the app, allowing the app to calculate the food calories, generating meal plans and notify mothers. In fact, we are now attempting to persuade mothers to use MUMU to monitor their children’s weight and health before they develop serious health issues. As you can see, the benefit of MUMU is that it is a more affordable and healthier approach for mothers to monitor and regulate their children's weight by managing their calorie intake without having to seek expert aid or hire a house helper. Call to action is providing onemonth free trial to a group of mothers with obese kids. Our slogan is Innovate your Healthcare.

Ethical considerations Several ethical issues might arise from the MUMU mobile application. Based on a study published in the British Medical Journal, health and fitness apps that help users to record their calorie intake and other health related records are able to access and share personal data of the users. Beyond 20,000 apps were analyzed and most of them inadequately provide privacy disclosures which does not allow users to make informed choices about their data. Some of the apps are able to record user’s email addresses and some even transfer their users’ data to advertisers. Health conditions or disease symptoms are users’ sensitive information that they share to health applications, which pose enhanced privacy risks. Still, research shows that about 28% out of the 20,000 surveyed apps have yet to provide any privacy policy text, 88% of the apps are able to access and share users’ personal information, and no less than 25% of user-data transmissions breached (Gemmell 2021). To address these issues, the MUMU app uses “Fully Homomorphic Encryption” (FHE) to protect user’s privacy. The FHE allows the app to create new encrypted data based on the previous encrypted data stored in the cloud. Unaccompanied by

9

knowledge of the basic plain text data, MUMU app can utilize the information obtained while keeping the data encrypted (Lafuente 2014).

10

Conclusion Based on our creativity, innovation, and design thinking, MUMU is introduced to help mothers overcome the problem of obese children. Due to the pandemic and online learning, children are mostly at home with their e-devices without much movement and exercise. Children tend to be gluttonous with unhealthy foods and eating irregular meals result them being obese. Mothers are also worried about their children's health and future. Thus, MUMU aims to reduce the eeriness of a mom to her obese children. It is noted that healthy eating is the best way to lessen obesity and mothers are in a huge responsibility to make sure her children are eating well. Hence, MUMU’s app and device are found to help mothers to take care of their kids. We believe this solution would help Singaporean moms to achieve their dreams of having healthy, happy children. Therefore, with MUMU, mothers will have less worried about their kids as the device and app helps and guide them in monitoring children’s calories intake and weight.

11

References American Heart Association 2018, Dietary Recommendations for Healthy Children, American Heart Association, viewed 7 September 2021, . Browne, N.T., Snethen, J.A., Greenberg, C.S., Frenn, M., Kilanowski, J.F., Gance-Cleveland, B., Burke, P.J. and Lewandowski, L., 2021. When pandemics collide: the impact of COVID-19 on childhood obesity. Journal of pediatric nursing, vol. 56, pp.90.

CDC 2021, Childhood Obesity Causes & Consequences, CDC, viewed 7 September 2021, .

Dietz, W.H. and Gortmaker, S.L., 2001. Preventing obesity in children and adolescents. Annual review of public health, vol.22. no.1, pp.337-353.

Family Doctor 2019, Nutrition Tips for Kids, Family Doctor, viewed 7 September 2021, .

Garbutt, J.M., Leege, E., Sterkel, R., Gentry, S., Wallendorf, M. and Strunk, R.C., 2012. What are parents worried about? Health problems and health concerns for children. Clinical pediatrics, vol.51, no.9, pp.840-847.

Gemmell, K 2021, ‘Mobile Health Apps Plagued by Privacy Issues, Study Finds’, Bloomberg, 17 June, viewed 20 September 2021, .

Iannelli, V 2021, How Many Calories Do Kids Need?, Very Well Fit, viewed 7 September 2021, .

12

Kostecka, M., 2014. Eating habits of preschool children and the risk of obesity, insulin resistance and metabolic syndrome in adults. Pakistan journal of medical sciences, vol.30, no.6, pp.1299.

Lafuente, G 2014, Big Data Security - Challenges and Solutions, F-Secure, viewed 20 September 2021, .

Lobstein, T. and Cooper, K., 2020. Obesity: a Ghost at the Feast of the Sustainable Development Goals. Current obesity reports, pp.1-9.

Seburg, E.M., Kunin-Batson, A., Senso, M.M., Crain, A.L., Langer, S.L. and Sherwood, N.E., 2014. Concern about child weight among parents of children at-risk for obesity. Health behavior and policy review, vol.1, no.3, pp.197-208.

13

Appendices

14

Appendix 1: Empathy mapping

Appendix 2: Customer Journey map Appendix 3: Persona 1

16

17

Appendix...