Frida Giannini PDF

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Summary

This is a small research project I conducted on Frida Giannini and her work within Gucci a few years ago. ...

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Frida Giannini is an Italian fashion designer who was the creative director of the Gucci from 2006 to 2014. She was born in 1972 and has won a Glamour Award for fashion designer. She studied fashion design at Rome’s fashion academy. Giannini has been awarded ‘La Lupa Capitalina’ by the mayor of Rome.She was subject of a documentary film The Director, in 2013. She worked for Fendi in 1997. In 2002 she was the design director of handbags at Gucci. She then became head of women's accessories in 2004 when Tom Ford left. Gucci stores would focus its inventory on the "GG" monogram bag. Giannini tried to change the brand's style from Tom Ford's designs by drawing from Gucci's heritage. She developed the Flora collection of colourful bags, all inspired by the 1960s Grace Kelly scarf. The collection wasn't approved by critics. However, the collection soon became her first commercial success, she applied the style to other accessories including ballet shoes. In 2006, Giannini was promoted to Creative Director for the entire Gucci label.

Bird Inspired Designs :

2012, A/W, London&Milan runways. 'Three Gucci looks, shown above, reinforce this dark elegance that we are seeing for fall. We fell head over heels for these luxurious Rooster Coque garments! This natural iridescence is another trend that we are seeing in embroidery, beauty and accessories. Gucci paired these gorgeous feathers with sheer tops and velvet skirts.'

2013 Autumn Collection :

This is what Vogue had to say about these specific dresses : ‘As it turns out, Giannini was thinking about another sexual provocateur for her collection— Allen Jones, the 1960s British artist who took hard-core fetishism from behind closed doors to the gallery floor. If Jones’s work had a disturbing distance, encouraging a voyeuristic gaze, then Gucci was rather warmer, in no small part, it has to be said, because of the flashes of exuberance that Giannini brought to bear on the proceedings. The artisanal handwork that was explored from opening look to finale—from the three-dimensional tapestry fronds down the sleeves of a jacket to the explosion of fluttery plumes across fishnet tops and satin dresses cut on the bias—means that at Gucci, at least, Venus might be in furs, but she’s also as likely to be in ferns or feathers.’...