HBO-WALT Disney World Company Employee Recognition Programs PDF

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HBO-WALT Disney World Company Employee Recognition Programs...

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MODULE 8-Human Behavior in Organization ACTIVITY 1 Choose a company that you are familiar with or are interested then identify and discuss the different EMPLOYEE RECOGNITION PROGRAMS said company is implementing. In consulting with organizations, we often highlight the importance of reward and recognition to the culture. Disney has been doing this for many years in a variety of ways. Here’s a snapshot at where various programs that impact those who work at the WALT DISNEY WORLD COMPANY. DISNEY LEGENDS This is the highest honorary acclaim given to outstanding individuals who have contributed in some way to any segment of the Walt Disney Company. This is not limited to just Walt Disney World, but to the entire corporation. Still, many of the most important leaders and pioneers that shaped Walt Disney World and the rest of the park and resorts division are memorialized as a Disney Legend. Comparable to a life time achievement award, these individuals are usually presented their awards during the D23 Expo. Like footprints at Grauman’s Chinese Theater, Disney Legends are memorialized with their handprints. Those handprints are bronzed and then displayed in the Disney Legends Plaza at the Walt Disney Studios in Burbank. Here is a close up of one of the handprints: Each recipient also receives a small Disney Legends Award statue. That award has symbolism to it: ● The Spiral stands for imagination and the power of an idea. ● The Hand holds the gifts of skill, discipline and craftsmanship. ● The Wand and Star represent magic: the spark that is ignited when imagination and skill combine to create a new dream. WINDOWS ON MAIN STREET This too is a Lifetime achievement award for those who contributed in some pioneering way to the Disney parks, though early leaders across the Disney organization are also memorialized, as the Disney Legends award did not come into play until 1987. Those honored are determined by corporate leadership and are only extended to individuals who have finally retired. Their window treatment typically appears as a fictitious business and often refers to their role or some hobby of theirs. DISNEY LEGACY AWARD Most of the forms of recognition noted so far are for senior, lifetime contributors. What about just the regular Cast at Walt Disney World? The highest honor to any Disney Cast

Member is the Disney Legacy Award. It culminates in an annual award ceremony where peers recognize the best of the best within parks, cruise line and Imagineering. It’s only for the organization’s best performers. For example, from some 6,000 nominations worldwide, only 650 recipients received the reward in 2014. Those who receive this award are first honored when their names are announced in individual team meetings. Later on, they partake in a big evening celebration to mark the occasion where they receive a special, commemorative plaque. Here’s a sense of the kind of celebration they experience: Recipients also receive a blue name tag distinguishing them from others: Note that this recognition effort is a descendant of Partners in Excellence, an earlier reward system, that recognized people based on a balanced scorecard performance in three areas: ● Providing great customer service ● Supporting and engaging fellow employees ● Helping to lower and reduce costs Like the Disney Legacy Award, recipients were nominated by their peers. They received a big celebration, and took home a Partners statue–the same kind you see above in the Legacy Plaza. They also received a pin of the same image to place on their name tag. APPLAUSE-O-GRAMS. Recognition to thank Cast Members who go above and beyond in their daily tasks. They could be nominated by Cast Members or by Guests. It utilized an Applause-O-Gram certificate. GUEST SERVICE FANATIC AWARDS. This was on-the-spot recognition for non-salaried on-stage and backstage Cast Members who consistently deliver great service. You filled out a card, and then dropped it into a box for a monthly drawing. EXCELLENCE AWARDS. Spot awards to recognize and reward individuals and teams for outstanding contributions while demonstrating excellence. This often included a monetary award. Disney has also created the #CASTCOMPLIMENT SOCIAL MEDIA RECOGNITION PROGRAM that allows Guests to recognize Cast Members via Twitter. These tweets of recognition not only go on Twitter for the world to see, but they are also placed in the Cast Members’ formal record so that leadership can see the job well done. On a more personal level, if a Cast Member’s name was included in correspondence from Guests, Cockerell would make a copy of that letter and send it to the Cast Member along with a special pin he had designed. He also recognized Cast Members for a job well done by writing a short note in the weekly employee newspaper, the Main Street Diary, or even by making a simple phone call.

The SERVICE AWARD RECOGNITION PROGRAMME pays tribute to Disneyland® Paris Cast Members for their company loyalty. It is a tradition at the heart of our company culture! This tradition dates back to the 10th anniversary of the first park in California It all started on July 18, 1965 when Walt Disney was organising a gala event to celebrate the tenth anniversary of Disneyland in California. Walt and Roy Disney thanked the Cast Me Today, this award has become a cherished tradition across every sector of The Walt Disney Company, presented during a special, festive event held in honour of our Cast Members and their loyal service. In order to symbolise each step of their career within our group, they receive a (hand-sculpted) bronze statuette depending on how long they’ve been with the company. Cast Members who are celebrating their first and fifth year with the company are also part of the Service Award programme and receive a pin that clips onto their nametag. mbers personally in a speech looking back over the first ten years:

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