How to 10x Your Content Marketing Teams Productivity PDF

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Summary

How to increase your content marketing teams output by ten...

Description

by Braveen Kumar

Editing Hana Abaza Writing & Research Braveen Kumar Graphic Design Quentin Zancanaro

TABLE OF CONTENTS

04

Introduction

05 08

Structuring Your Team Defining Your Processes

11 17

Time-Saving Tactics

19

Conclusion

Tools & Templates

3

INTRODUCTION

Content marketing is a marathon, not a sprint. That’s why you have to make sure your content team doesn’t burn itself out trying to keep up with the daily content crunch.

. But take the right steps and you can increase your team’s output without increasing the strain you put on each member. This eBook will cover how to prepare your content marketing team for maximum efficiency. Let’s start with how you structure your team.

4

I

STRUCTURING YOUR TEAM There’s no I in “Content Team”. But there are a few T’s.

Every team will have a different make-up, depending on your business, how you define your content mix and your overall strategy. Luckily, content marketing attracts individuals from all walks of life. Naturally, each member of your content team will have something they specialize in. But specialty doesn’t necessarily I don’t know whether every replace versatility.

“

A team of T-shaped marketers will do a better job of collaborating as a cross-functional team with the ability to understand one another than a team of marketers unwilling to go outside of their area of expertise.

team or every marketer needs to strive for this [T-Shaped] model, but I’m certain that as I advise other companies and as we grow Moz, it will contrinue to be a trait I look for and recommend. —Rand Fishkin, Moz

At the very least you should consider covering the following skillsets across your team:

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.

Check out our infographic for a look at the qualities that make up the perfect content marketer.

You don’t necessarily need one person per function if you can disperse these duties and responsibilities adequately across your content team. You can also outsource some of these roles if you need to. But .

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2

DEFINING YOUR PROCESSES Creating Your Lean, Mean Marketing Machine

Content marketing is process-driven. It’s important to define your processes and how each member of your team fits in, so you can iterate efficiently every day. Given how much pressure there can be to produce content, it’s important to not only make sure each member of your team is playing their part but that they know where everyone fits in. “Is today’s post ready? Who’s designing the image? I thought you were supposed to edit?”

.

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Depending on the structure of your content team, you might define your process differently. But you should know how your team functions on a monthly and daily basis.

Content Brainstorm (monthly)

Update Editorial Calendar (monthly)

Assign articles/ Deadlines (monthly)

Content Gets Submitted (Ongoing)

Editing

Schedule for Publishing

Design (Images etc)

Formatting in Content Hub

Be wary of processes that become habitual routines. Adopt a process-driven mindset so you’re always looking for inefficiencies that you can eliminate.

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3

TIME-SAVING TACTICS Working smarter

When it comes to populating your content calendar with enough quality pieces to keep your audience engaged, there are several tactics that you can implement to save you time and effort.

It’s possible to achieve the same results—if not better—with less effort. All the time you save will contribute to a higher ROI from your content marketing.

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Here are some tactics that can help.

Some ways to curate content include: Weekly content roundups or monthly newsletters Presenting the findings from recent studies & research conducted in your industry Aggregating, citing and sharing external content that relates to your audience

Remember: Good marketers create—Great marketers curate.

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.

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Here are some examples of how we turned larger premium content pieces into more content.

Data-Driven Content Marketing [eBook]

How to Turn Data Into Content Ideas (and Avoid Content Marketing Flops)

How to Get Lucky with Content Marketing [SlideShare]

Social Media Posts

[Blog Post]

How to Successfully Implement Video In Your Content Strategy [Webinar]

Interview with Wistia’s Kristen Craft in Flipped [Monthly Newsletter]

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Your Stress-Free Guide to Getting Started With Video Marketing [Blog Post]

How to Successfully Implement Video In Your Content Strategy [SlideShare]

With an editor, content creators can also spend more of their time researching, writing, and creating when they don’t have to worry about polishing the final product.

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. You can build relationships with guest contributors, especially if your audiences overlap, that make publishing on your blog beneficial for both of you. Take advantage of automation: Scheduling tasks and automating certain parts of the process—from publishing to social media and email distribution—helps your team take care of future responsibilities in the present.

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4

TOOLS & TEMPLATES Arm your team well

As marketers, we’re only human. As humans, our skillsets aren’t perfect. Luckily there are tools and templates that can help us move beyond our limitations and execute faster.

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Content distribution eating up your time? Auto-schedule distribution with Buffer and queue up your social media posts in advance.

And to avoid having to start from scratch, we’ve put together this collection of FREE templates and tools that you can use, including: An editorial calendar template 8 blog post templates 5 eBook templates 5 SlideShare templates 400+ images, icons and other visuals

DOWNLOAD NOW

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CONCLUSION Time is money. Make more time.

Bottlenecks, undefined process and a lack of proper infrastructure can place an unnecessary burden on your content team and easily turn 15 minutes into 50. The old adage “Time is money” is especially true in content marketing where how fast your team can execute directly influences your ROI. As new opportunities arise, in the form of partnerships and real-time marketing, it pays to give your team room to adapt on the fly. In order to keep up, however, your content team must be agile, versatile and equipped to go the extra mile without burning out.

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