Learning Activity - Different Types of Problem Solving PDF

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Marketing Learning Activity for different type of problem solving. Hope this would help for your study....

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Learning Activity – Marketing 2150 Spring 2020 Chapter 3 – Consumer Behaviour

Different Types of Problem Solving In this learning activity, we will develop skills related to distinguishing among three variations of the consumer purchase decision process: routine, limited, and extended problem solving. We all work to solve problems in different ways, depending on the challenge we face. So do our target markets! Knowing how our customers approach problem solving gives us a key insight into how we can influence their behaviour using marketing. Your objective is to identify the most recent steps you’ve taken in your problem solving process. Think of three different types of purchases you have made in the last year. Use the table below to describe your process in relation to this specific problem solving process. Think carefully about which kind of product you place in each category! Routine problem solving – virtually a habit and involves little effort seeking external information and evaluating alternatives. Routine problem solving is typically used for low-priced, frequently purchased products. Number of brands examined

Number of sellers considered

Number of product attributes evaluated

Number of external information sources

Time spent searching

My product choice is:

Limited problem solving – involves the use of moderate information seeking efforts. It is often used when the buyer has little time or effort to spend. Number of brands examined

Number of sellers considered

Number of product

Number of external

Time spent searching

Learning Activity – Marketing 2150 Spring 2020 Chapter 3 – Consumer Behaviour

attributes evaluated

information sources

My product choice is:

Extended problem solving – means that each stage of the consumer purchase decision process is used, including considerable time and effort on external information search and in identifying and evaluating alternatives. It is used in high-involvement purchase situations. Number of brands examined

My product choice is:

Number of sellers considered

Number of product attributes evaluated

Number of external information sources

Time spent searching...