Nespresso PDF

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NESPRESSO: MAIN SUBJECT

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CARTE NOIR ENTRÉE DE GAMME NESCAFE

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TASSIMO MILIEU DE GAMME SENSEO

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STARBUCKS OUTSIDER

a) design, inspiration

TASSIMO: Pods and not capsuls :

 Coffee : 7 different type of coffee brands in total (for instance : Carte Noir, Evergood, Gevalia, GrandMère) 34 different pods in total  Cappucino & Latte : 6 different type of brands in total (for instance: Carte Noir, Grand Mère, Jacobs, Maxwell House…) 17 different pods in total

 Deca coffe : 2 different type of coffee brands in total (Hag, & L’Or) SENSEO:  Coffee : 5 different type of COFFEE segmentation => TOTAL 17 different pods

 Cappucino : 3 different type of pods => Cappucino, Cappucino caramel, Cappucino Choco

 Deca coffe : 1 type of pods

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size of the range available colorways

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options:

TASSIMO possibility of tea and chocolate SENSEO : ONLY COFFEE + CHOCOLATE FLAVOR BEVERAGE b) Key features 

Tassimo  works with coffee brands  Possibility to buy online on the tassimo website

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Senseo :  owns its pods, not sold under an other coffee brand name  not selling website to buy the pods

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only buyable on distributors website like Amazon, Monoprix, Umarket

c) Price positioning or price range TASSIMO:  

For coffee : 4,29 X 16 -> 4,55 X 16 For Cappucino: 3,99X8 -> 4,99 X 8

SENSEO :  

For coffee : 3,99 X 18 -> 4,99 x 36 For Cappucino : 2,99 X 8 -> 3,77 X8

RAPPORTE A UNE CAPSULE  COFFEE TASSIMO : 0,27 -> 0,28€ per pod SENSEO : 0,14 -> 0,22€ per pod  CAPPUCINO TASSIMO : 0,50 -> 0,62€ per pod SENSEO : 0,37 -> 0,47€ per pod...