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L2 C&M I.A.E.

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EXAMS 1. Marks Semester 1 - Oral Comprehension 30 % - Written comprehension 30 % - Speaking: 40 % Semester 2 - Oral Comprehension 30 % - Written comprehension 20 % - Speaking: 35 % - In class presentation: 15%

2. Absenteeism As for any exams, you will get a zero if you are absent on any of the tests mentioned above. You’ll be allowed to attend a “retake exam” except for the in-class presentation. If you can foresee a problem for the in class presentation, let the teacher know as soon as possible. We will try to find a solution. If you’re sick on the day of your in-class presentation, you can be allowed to do it on another date if your absence is justified (a “one-day sick note” from a pediatrician (I have the case regularly) or from any other doctor for that matter doesn’t qualify.

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Honey Entrepreneurs 1. Answer the following questions (Level A1) 1) What do we learn about Sean Heron in the item? - His past: - His present: - His plans for the future: 2) What was Nathan Burrell’s previous job? 3) How did he get to Africa? 4) The project: Type of business: Origins: Location: Customers / prospects: Suppliers: 2) Fill in the blanks That was the _________ _________ Sean Heron and many of the _________ students _________ _________ to Africa, and Heron said it _________ his eyes to how _________ live in a _________ far from his home. 3) True or False. Justify 1. The business basics are different in Africa.

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2. The villagers were immediately enthusiastic.

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3. The Honey-Project is a non-profit organization.

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4. Sean Heron intends to open his own business when he goes back to the US.

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5. Heron wasn’t moved by what h e saw in Africa.

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4) Answer the following questions. 1. What does the project brings to Africa? 2. What are the main changes the project brought to villagers? 3. What’s the link between the Project and the United Nation? 4. What is “social entrepreneurship”? 5. What does the future look like for the people involved in the Honey-Project? 6. What are the qualities required to start a business according to S Heron?

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Tips on entrepreneurship I- Answer the following questions. 1- Why is this period great for students? (+ give 2 reasons).

2- What’s the link between Mr Ingraham and e -bay? 3- What’s Malcolm Bricklin’s job? 4- What pieces of advice were given at the conference? 5- What type of business does Marc Lebovitz want to set up? Be precise.

6- What are Ms Karali’s plans? 7- What’s the main problem Mr Lebovitz face in his project?

8- What’s he doing to overcome this difficulty? 9- What’s Jade Van Doren now doing?

10- What could listeners do? Why? (be precise)

II- True or False? Justify by quoting the text: 1- Scott Ingraham is a student.

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2- Malcolm Bricklin will soon import alcohol.

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3- Jeremy Milo is a young entrepreneur.

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4- Jeremy Milo plans to sell hat in the future.

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5- Ms Karali wants to start a business with her boy.

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6- The conference wasn’t beneficial to M. Lebovitz.

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7- M. Lebovitz thinks he doesn’t need large investors.

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III- Fill in the blanks ……………………. student Dora Karali has ……………. ……….. . A …………….. of Greece, she came to California for a ………………. ………………….. in ……………….. …………………… from Stanford University. After working in several …………….. ………….. ……………., she came to UCLA to study …………………………………

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E-commerce to play key role in project to sell African honey Thanks to a local nonprofit organization, some high school students, a few generous sponsors -- and technology -- farmers in a rural city in Africa will soon have a new distribution channel for the organic honey they produce. The Minority E-Commerce Association (MECA), a Fort Lauderdale-based organization established to promote and support minorities in technology and e-commerce, this week will hold a grand opening for its latest project designed to foster community development through technology. The "Honey Project" will connect local high school students with beekeepers in Agogo, Ghana. The students will be involved in all aspects of launching and managing a business venture, from writing a business plan to designing a Web site with ecommerce capabilities to importing organic honey and selling it online. A grand opening and ribbon-cutting ceremony for the project will be held on Wednesday from 4 p.m. to 7 p.m. at 117 NE Third St. in Fort Lauderdale. The event is open to the public. "This is the first program of its kind," said Nathan Burrell, who founded MECA seven years ago. "The students will learn technology and e-commerce platforms and will do some video- and teleconferencing as well with the farmers in Ghana. They're going to be loaded up with technology." There are 50 students in ninth through 12th grade enrolled in the program, each of whom went through a "strenuous" application process, Burrell said. Twenty already have completed a 12-week training program, learning about entrepreneurship as well as how to do business with technology. Byron Wise, 17, from Coral Springs, recently completed the training program and is excited about his involvement. "I'll be going to Africa to talk to people about how to make the honey business real big," he said. "My dream is to grow up and get involved in business, and I'll be learning about how to use technology in business." The Honey Project is made possible due to the involvement of Fort Lauderdale-based Citrix Systems Inc., which established technology and business training programs in Agogo, Ghana, as part of the "Cyber Sister Cities" program sponsored by Sister Cities International. Nana Kwame Akuoko Sarpong, a Cambridge-educated attorney who has served as the Paramount Chief of the Agogo area for more than 30 years, began opening up his village to the world about 10 years ago when the first road to the village was built. As part of the Cyber Sister Cities Project linking Agogo with Fort Lauderdale, however, Nana Sarpong is now connecting his city to the information superhighway. "Nana Sarpong came to visit Citrix three and a half years ago to talk about technology, to ask for our help to move his people into the technology age," said Jo Moskowitz, director of community and government affairs at Citrix. "The Honey Project is an offshoot of creating technology that allows people to interact. People who live a very traditional life are now getting the opportunity to have access to technology." Profits from the Honey Project will go to the farmers as well as to fund scholarships for some of the students involved, who can actually earn an ownership interest in the venture. "The cool thing is that they can become an actual shareholder in the project and make money while they learn," Burrell said. "It's a great way to teach students about e-commerce, e-business and entrepreneurship."

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What are the main advantages of the system presented in the above text?

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What modifications would you bring?

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Imagine that you have been asked to devise such a system. A system that would help others and involve students. What would you do? How would you do it? You have 15 mm of brain storming to come up with an idea and work out on the main practical details

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Building a Business Model to Help Solve Social Issues Elim Chew is founder and president of 77th Street, an alternative clothing retailer in Singapore. She sits on more than 20 boards and committees of public service, youth and community organizations. Q. You started your career as a hairstylist and then moved into fashion retailing. What do you remember of the early days? A. I was never academic. I studied hairdressing in London, and when I came back to Singapore I set up a small salon. People liked how I dressed and kept on asking me about my clothes, literally buying them off my back. My sister was still living in London and I would fax her requests — can you imagine, in those days there was no email — and she would send me more stuff. A year after I’d opened my salon, I borrowed some money from my family to open 77th Street, my first shop, and the business grew from there. I was 21 and it was tough. The first time I had to let someone go, my mother asked me, “Who’d fired whom?” because I was crying! It was the school of hard knocks. I’d order, pay, and stock would never arrive. In those days, you didn’t have the Internet, so tracking down companies wasn’t easy. There were plenty of failures, but I’ve always been a very positive person, and try to see the silver lining. Once I remember we ordered Dr. Martens ladies’ platform shoes in 36-40, and got size 42-46. There was nothing we could do, but then men started to buy those. Another time, we ordered T-shirts that came in a children’s size. Luckily the trend for super-tight T-shirts was starting, so we told the young girls that was the way to wear it. Q. You’ve been a strong proponent of social entrepreneurship. Why? A. When we first made our first $50,000 cash, my sister and I were wondering what to spend it on. Then we heard our pastor say he wanted to raise $50,000 to build six small churches in Gujarat (India). We hesitated a bit but decided to give him the money. A year and a half later, we learned there had been a big earthquake there, but the six churches had not collapsed and had become the help centers for the victims. At that point it hit me that God had a plan for us and that if we were able to provide for people in need we should. So our mission of doing business and doing well is really to provide for others. Today, we still give to our church, but we also put aside money to help as much as we can directly. We have built seven churches in China, we support a home for the elderly, an entire village in Indonesia, and a children’s home for 100 kids in Myanmar. Starting new businesses is really about sustaining what I want to do. You should make money for a purpose. Q. How would you define social entrepreneurship? A. It’s about using a business model to help solve social issues. I do believe you can do well, make money and do good at the same time. With social entrepreneurship you can integrate into your staff disabled people, ex-offenders, single mothers, pay them a fair wage; but it’s not a token hiring. It’s built into the business model. One great example is Dialog in the Dark, by Andreas Heinecke. It offers the experience of daily life in pitch darkness. You have a blind guide who becomes the one who is “able” and you are “disabled.” You need him to take you through daily life, going to the market, crossing the road. You pay for the experience, which is a very impactful one, and it helps provide jobs for the blind. There are a lot of different models. Q. What kind of social enterprises have you started? A. Eight years ago, I approached Vivocity (a Singapore shopping mall) and asked them to give me space where I could help disadvantaged people who make handicrafts sell their work during the first and last weekend of the month — because in Singapore, that’s payday and people are more likely to be willing to part with money to buy a little something. I think we all need a space where we can buy, sell and trade.

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I think that every shopping mall in the world should have this marketplace concept, maybe just two days a month, and allow the marginalized and artisans to showcase and sell their products. More recently I invested into an app called FastFast Delivery. It’s like an Uber for courier service. I got the idea because I sit on many boards, and they need me to sign lots of documents. My staff is always tracking me down, and I thought, wouldn’t it be nice to just have those papers delivered wherever I am that day, and give an opportunity to people who are currently unemployed or maybe retired and need a bit more cash? So I found someone, my cofounder, who could create the platform, and since we launched last August, we’ve had about 900 drivers who signed up. I set it up thinking this would primarily be used by individuals like myself, but what we’ve found is that our top clients are actually hotel concierges and small business, like florists, cookie shops that just want something delivered immediately. Q. What advice would you give to a young social entrepreneur? A. I think today’s young people do have a heart and want to do good, but if you want to succeed that’s not enough. You also need to think through your financial model. So my advice: Before launching yourself into a business, get some experience, do volunteering work. Many youngsters today have been raised on handouts from their parents and they need to build some inner core strength. They can’t take stress, because they’ve never really experienced hardship, they’ve never experienced failure; their parents have always been there to help. To build a muscle you need to train it regularly; it’s the same in business. You will have issues coming your way every day, and that’s something you need to learn to deal with so it doesn’t become stressful. What you learn early on will be valuable lessons. My grandparents owned a dispensary clinic and I was always there, doing magic to entertain people waiting. In primary Grade 4, I started reselling 3-D cards for someone else at school. I’d make about 20-30 percent on each card and I learned to save that money, and then give it away. I think it’s good to let children experience how to make money from an early age and encourage them to give back. Q. You play a role as a mentor to many youngsters. Did you have a good mentor yourself? A. Along my journey I’ve had different mentors, business mentors and spiritual, but the greatest mentor I’ve ever had has been my mom. She always brings me back to ground. She has never been the one who says, “Go for it at all cost.” A couple of years ago, I was working on a big project, I really poured my heart and soul into it and I got played by my partner. I thought about going to court, and then my mom told me, “Let it go, you don’t need it. Even if you win, it’s going to eat you up and I’m just going to lose you as a daughter.” As an entrepreneur I wanted to fight for it, but in the end I let it go.

Read the text and answer the following questions. 1. What can you say about her background? 2. How was she dragged into social entrepreneurship? What does she think about it? 3. What can you say about her career? 4. What’s your opinion on the advice she gives?

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Sir Richard Branson 1. Answer the following questions. 1. What was Branson’s 1st company?

2. What group did he start?

3. What does running a company mean?

4. What lesson did he learn early in his life?

5. Can you explain why and how R Branson started an airline.

6. What did the investment banker explain the journalist?

7. How does R Branson justify this move?

8. Why were board meeting fascinating? What reason does he put forward? 9. What do the following figures correspond with? - 15: - 50: 10. What’s the link in the video between fish and profits?

11. What did sport bring R Branson?

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12. What did his mother do to him when he was young -

2. True or false? Justify. 1. R Branson is not supposed to speak about his companies.

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2. Starting a company was an easy and obvious move.

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3. R Branson is risk averse.

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4. Selling the mega store was a mistake.

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5. R Branson was bad at school.

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6. R Branson attended a business school to become the leader he is.

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7. His mother went to jail.

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3. Fill in the blanks And I just love ________________ and I'm incredibly ________________ and I love taking on, you know, the ________________ and trying to turn it ________________ down. So I've seen life as one long learning process. …/… Well, I think that there's a very thin ________________ line between success and ________________. And I think if you start a ________________ without financial ________________, you're likely to go the wrong side of that ________________ line.

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Steve job’s speech 1. Fill in the blanks. I am ________________ to be with you today at your ________________ from one of the finest ________________ in the world. Truth be told, I never graduated from college and this is the ________________ I've ever gotten to a college ________________. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. …/… And, like any great ________________, it just gets better and better as the years ________________. So keep looking until you find it. Don't ________________. 2. Answer the following question. 1. What’s the 2nd story about? 2. What happened when Jobs was 20. 3. What happened to Apple in the 1st 10 years of its existence. 4. What happened when Jobs was about 30. (2 things) 5. How does job explain the fact that he was forced out of Apple?

6. Why did Job feel guilty?

7. How does he explain the leaving Apple was a good thing? (2 elements) 8. What did job do after leaving Apple. (3 elements) 11

9. What can you say about these 3 elements? 10. What piece of advice does jobs draw from these events?

11. Why is this particularly important for people’s jobs?

3. True or false. Justify. 1. Job considers himself lucky.

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2. Job only suffered mildly from his firing.

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3. What happened at Apple totally transformed Jobs.

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4. Job was sick when he was sacked from apple.

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5. Life tells you when you’ve found your way.

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Reading

In pairs, you will each read one of the 2 following texts for the next lesson. After reading your text, you’ll complement it by looking for some extra information on the Web. You will then explain the text you’ve read to your partner and tell him or her what you have discovered on line about this project.

Text 1

Some Kids Sell Lemonade. He Starts a Chain.

Two summers ago, Jack Bonneau started a lemonade stand to earn some cash. Instead of setting it up on a street corner in his Broomfield, Colo., neighborhood, he and his father, Steve, came up with a more ambitious plan. Jack, then 8, would peddle cups of lemonade at the local farmers’ market throughout the summer. The strategy was a success. “I had sales of around $2,000, and my total profit was $900,” Jack said, adding that the experience increased his confidence in school. He also enjoyed learning “financial literacy,” by which he meant “adding and subtracting, and profit and loss, and subtracting expenses from revenue, and just learning about margins, and all of that stuff.” By the next spring, the Bonneaus had named the operation Jack’s Stands and devised an expansion plan. They built a website and additional stands and began selling lemonade at three more farmers’ markets. They used funds from a $5,000 loan that Jack’s Stands secured from Young Americans Bank, a Denver bank that specializes in loans to children. The loan was guaranteed by the bank’s companion organization, the nonprofit Young Americans Center for Financial Education. The Bonneaus also recruited a sales team. Other children ea...