Sample Survey Studocu PDF

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Description

Subway Inc INTRODUCTION We appreciate you choosing Subway and we hope your meal was enjoyable. Here at Subway our customers mean a great deal to us. We would love your feedback on your experience today by filling out a short survey. Description: Briefly describe the brand, product or service you chose. Subway is a fast food restaurant franchise that sells items such as subs, sandwiches and salads. Subway allows for customization of subs with specified meat, cheese, vegetables etc. Subway markets their brand as a fresh and healthy alternative to most fast-food restaurants. With over 42,000 stores in 100 countries, Subway’s market is global. Measurement Description: State which one of the five constructs (in 1) that you chose and provide a definition of that construct from which all of your measurement items are Determined. This survey main goal is to determine the degree to which a customer consistently purchases Subway compared to brands similar to it. Brand loyalty is one of the biggest factors in a successful business. The survey will ask 5 questions about yourself which will help with background information for this study. The survey will also ask 5 questions about your loyalty to Subway. Time to complete is an estimated 4 minutes. (All answers are kept confidential and this survey is completely optional)

Items: Provide a list of the items that you are using to measure the construct (these are to appear in your survey). Do not include the measurement scale, just the items themselves. The following items used to measure customer loyalty of Subway as a brand are: 6) Lunch break time 7) Yearly consumption of Subway 8) Food characteristics I. Value for money II. Taste III. Quality IV. Delivery 9) Subway preferences I. Purchase of another brand II. Sale of another brand III. Health 10) Improve upon

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PART 1: TELL US ABOUT YOURSELF (5 questions) -Sex, Age, Profession, Income and Education - 1 ordinal - 1 interval or ratio (not done)

Q1. Please state your age? ___________

Q3. What industry do you work in?

 Caucasian  African American  Hispanic  Native American  Asian  Other (Please Specify) ________  Prefer not to answer

Q2. What is your sexual orientation?  Male  Female  Other (Please Specify) _____________  Prefer not to answer

Q4. What level of education have you currently completed?  Less than Highschool or equivalent  Highschool diploma or equivalent  Bachelors Degree (e.g. BA or BCOMM)  Masters Degree  PHD or more

Q5. What is your yearly income?     

0-20,000 20,000 – 40,0000 40,000- 60,000 60,000 – 80,000 80,000+

PART 2: How was your experience at Subway? (6 Questions) -

3 Semantic differential 3 5 point Likert

Q6. How long do you get (on average) for your lunch break?  I don’t get a lunch  1-20 Minutes  21-40 Minutes  41-60 Minutes  60+

Q7. How many times do you consume Subway a year?  Under 5  6-15  16-24  24+ Q8. The food at subway was? (SEMANTIC)

Inexpensive

Bland

_____ _______

_____ _______

Low Quality

Delivered Slow

______ ______ ______ Expensive

______ ______ ______ Tasty

_____ _______

______ ______ ______

_____ _______

High Quality

______ ______ ______ Delivered Fast

Q9. Please rate the extent to which you agree/disagree with the following regarding Subway (LIKERT) Strongly Disagree Disagree Neutral Agree Strongly Agree If Subway is not available, it would make little difference to me if I had to purchase another brand.

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When another brand is on sale, I will purchase Subway

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I feel Subway is healthier than similar options

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Q10. Please pick one or more items you think we should improve upon? (if none are listed feel free to write your own) Freshness Quickness Pricing Cleanliness

_____ _____ _____ _____

Other (please state): ______________________________

Thank you for you choosing Subway and we hope to see you soon!

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