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Warning: TT: more functions defined than expectedBUKIDNON NATIONAL HIGH SCHOOLMalaybalay City, BukidnonBUSINESS PLANNovember 2018Taste Buds Company“We are your true buds”Prepared by:Crudyl Layocan Jeffrey S. Suyom April Mea C. Cruz Johnnyce F. Obedencio Jacquellene M. Bantinay Grade 12- Warren Buffe...

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BUKIDNON NATIONAL HIGH SCHOOL Malaybalay City, Bukidnon

BUSINESS PLAN November 2018

Taste Buds Company

“We are your true buds” Prepared by: Crudyl Layocan Jeffrey S. Suyom April Mea C. Cruz Johnnyce F. Obedencio Jacquellene M. Bantinay Grade 12- Warren Buffet

April Mea C. Cruz P-3, Casisang, Malaybalay City 09759715761 [email protected] Submitted to: SHELLA AMOR C. MONSANTO, LPT, MAED Subject Teacher

Executive Summary The Company Taste Buds is a coffee shop, formed to provide individuals a quality coffee drinks with friendly price range to the customers. Taste Buds aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists. Providing the highest quality product with personal customer service and competitive pricing. The Management The Company is owned by April Mea C. Cruz, Jacquellene M. Bantinay, Johnnyce F. Obedencio, Crudyl Layocan, and Jeffrey S. Suyom known as the investors of the Company. They studied at Bukidnon National High School in relation with business under the Accountancy, Business and Management strand. The company intends to hire 5 staffs to handle customer service and day to day operations. Products and Services Taste Buds offers a broad range of coffee and espresso products. Taste Buds caters to all of its customers by providing each customer coffee and espresso products made to suit the customer’s taste buds, down to the smallest detail. They sell perfect pancakes and yema spread in a bread as sandwich to combine the perfect taste of bitter-sweet flavor with the coffee perfect example would be our coffee jelly. They also include Fruit Smoothies from local fruits and intend to widen the menu as the business increases market share. Marketing Plan Taste buds will sell its products at Fortich St., Barangay 2, Malaybalay City in the old BEST Paper Supply Area. They are planning to promote their products through board sign, posters, flyers, business cards and social media means and hopefully a website. The target market would be the students, employees, shoppers coffee lovers and passerby, regardless of age, gender, and status. Financial Considerations Taste Buds expects to raise 110,000 of its own capital, and to borrow 100,000 a ten-year loan, and it will be invested by the 5 owners having 20,000 pesos each.. Taste Buds anticipates sales of about 491,000 in the first year, 567,000 in the second year, and 655,000 in the third year of the plan. Taste buds should break even by the fourth month of its operation as it steadily increases its sales. Profits for

this time period are expected to be approximately 13,000 in year 1, 36,000 by year 2, and 46,000 by year 3. The company does not anticipate any cash flow problems.

Introduction: The Business Taste Buds is a coffee shop located in Malaybalay City, equally owned and managed by 5 partners: April Mea C. Cruz, Crudyl Layocan, Jeffrey S. Suyom, Johnnyce F. Obedencio, and Jacquellene M. Bantinay. Which all has basic knowledge in sales, marketing, and management. All of them are currently studying as grade 12 ABM students in Bukidnon National High School. The business serves coffee products, fruit smoothies, sweet and savory delicacies. Types of Company: Partnership Types of Business: Manufacturing Products:  Coffee: (Hot or Iced) 

Americano



Mocha



Latte



Cappuccino



Iced Caramel Latte

 Smoothies (Guyabano, Tropical, Mango, Avocado)  Coffee Jelly  Yema Sandwich  Pancake (w/ chocolate syrup or caramel) Name of the Company: Taste Buds Vision: 

We see our company standing firm in the future, accommodating customers who sees our company as a part of their life.

Mission: 

To introduce high quality and best food and drink product in the market with environmental friendly, health conscious and highly mannered selling.

Objectives: 

To provide quality products with affordable prices.



To satisfy the customers and continue to increase market share



To earn as much profit within 6 months

Business Address: Fortich St., Barangay 2, Malaybalay City, Bukidnon. Cellphone Number: 09759715761

Location Plan: Grandstand

Bukidnon State University

Cudal St.

Bukidnon National High School

(To Valencia) Sayre Highway (to CDO)

Citee Prints

Julies Bakeshop

Claro M. Recto St

Bethel Baptist Church

TASTE BUDS

Type of Building: Commercial Building- Coffee Shop

Management and Personnel Components Organizational Structure

April Mea C. Cruz General Manager

Jeffrey S. Suyom Executive Secretary

Johnnyce F. Obedencio Fianancial Manager

Jacquellene M. Bantinay Operational Manager

Crudyl Layucan Sales Manager

List of Administration (Personnel) 1. Cashier 2. Chef 3. Cleaning Staff

Schedule of Task and Responsibility Task/Design ation Cashier

Job Description

Responsible in recording transactions of funds

Skill Requirement Basic Skills,

Math

Compensatio n/ Salary Wage 1,725

receive and parted. Trustworthy Responsible in making Cooking Skills the products Maintaining the Hardworking cleanliness of the and Neat surroundings.

Chef Cleaning Staff

2,070 1,380

Schedule of Remuneration Position

Number

Cashier Chef Cleaning Staff TOTAL

1 1 1

Monthly Salary 3,200 3,200 3,000

EPF 13% 416 416 390

SOCSO 2% 64 64 60

TOTAL AMOUNT 3,680 3,680 3,450

9,400

1,222

188

10,810

List of Office Furniture and Fixtures Type File Cabinet Table Chair Office Supplies TOTAL

Price/Unit 500 400 250 1,000

Quantity 1 1 2 1 bundle

Total Amount 500 400 500 1,000 2,400

Administration Budget: Items Land and Building Furniture and Fittings Renovation Salary (EPF and SOCSO) Rent Business License and Registration Water Electricity Total

Fixed Asset

Monthly Expenses

Other Expenses 0

11,800 9,000 10,810 5,000 2,500

20,800

500 1,500 17,810

2,500

Marketing Studies Marketing Plan (Profile) Factors

Strengths

Product

Products are in demand

Price

Prices are handy to customers

Management

Determined management team

Labor Force

Makes work lesser and faster due to enough employees Location’s far distance from competitors

Competitors

Weaknesses Some products are common Lesser profit in first sales due to lesser price Fresh in operating business Slacking off during working hours

New in operating business

Opportuniti es Room for product innovation Use of product maximization strategy Add up knowledge in handling business Can accommodat e more customers

Threats Product Imitation Costly prices of raw materials Less experience in handling business Neglect Responsibilitie s

Location’s Possibility of near to target New Entrants market

List of Products Offer: Product Description Iced (with ice) hot Hot or iced (regular) Coffee: 1. Strong black coffee 1. Americano 2. Coffee with cream 2. Mocha and chocolate 3. Cappuccin 3. Regular coffee taste o 4. More cream coffee 4. Latte

Quantity 350 ml

Price Iced- 40 Hot- 35

Iced Caramel Latte Fruit Smoothie

Coffee Jelly Yema Sandwich Pancake

Latte coffee with caramel

350 ml

43

Frozen Fruits blended together with water, small amount of milk and sweetener. Coffee flavored jelly mixed with cream. Bread with special yema spread A dough cooked in a pan in flat circles topped with either chocolate syrup or caramel.

350 ml

35

1 glass

30

3 layers

20

2 layers

28

Iced Caramel Latte Fruit Smoothies Coffee Jelly

Pancakes (Caramel and Choco Syrup)

Hot Coffee or Iced Coffee Yema Bread

Target Market 

The target market are the students, employees, shoppers, coffee lovers and passerby. Regardless of age, gender and status.

Competitors 

The competitors of Taste Buds are the one who are having similar products as ours, has near location to ours and has the same target customers as ours. We are selling our products in a way which we can increase the amount of our profit amidst market competition. Name Dunkin’ Donuts

Le Cafe

Re Cafe

Strengths  Well known place  Nice infrastructure  Has branch  Old Establishment  Has loyal customers  Location is near school (San Isisdro College)

Weaknesses  Pricey Products 

Expensive products



New entarant

Promotion Strategy 

Taste Buds decided to promote their products through personal selling, direct marketing, and advertises products through word of mouth, flyers, posters, signboard, business card and social media means.

Business Card

Marketing Budget

Total Budget: 7,000 Operation Plan Objectives:   

To come up with new ideas to surpass the competitors To develop effective strategy and tactics to gain more profit To increase market share and widen the market scope of the business

Operation Budget Items Stove Mixer Blender Ice Crusher Coffee Machine Refrigerator Pan Spatula Measuring Cup Bowls Plates Utensils (Fork, knife, spoon) Mug Coffee takeout Cup Takeout cup holder

Quantity 1 unit 1 unit 1 unit 1 unit 1 unit 1 unit 2 units 1 piece 1 unit 4 units 10 units 2 dozen

Price/Unit 3,500 2,300 2000 500 4,000 6,000 300 50 70 50 50 250

Total Cost 3,500 2,300 2,000 500 4,000 6,000 600 50 70 200 500 500

10 units 150 cups

75 4

750 600

40 pieces

3

120

Take out (paper, cup) Tissue Total

60 pieces

5

300

10 packs

10

100 22,090

Raw Material: (Month) Item Flour Egg Butter Sugar Baking Powder Chocolate Milk Coffee granules Coffee Creamer Chocolate powder Fruits Sweetened Milk Cream Gelatin Powder Bread Vanilla Total

Quantity

Cost/Unit

10 kilos 1 dozen 4 packs 4 kilos 1 pouch 2 kilos 6 liters 1 kilo 3 kilos 1 kilo

40 70 40 48 30 100 70 772 160 80

10 kilos 80 cans 35 cartons 30 packs 12 packs 1 bottle

40 30 50 13 30 50

Total Purchase/Month 400 70 160 192 30 200 420 772 480 80 400 2,400 1,750 390 360 50 8,154

Total Operation Budget Type Operational Equipment Raw Material Salary (EPF and SOCSO) Other Equipment’s Total

Space lay-out

Fixed Asset Cost 22,090

Monthly Expenses

Other Expenses

8,154 10,810

22,090

18,964

0

VII- Financial Plan Table A. Projected Product Cost Product List

Hot Coffee Iced Coffee Iced Caramel Latte Coffee Jelly Fruit smoothies Yema Sandwich Pancakes Total

Estimate d Cost/Unit 28 33 36

Estimated Supplies/Un it 70 70 70

Estimated Cost/day 150 160 170

Estimated cost in a month 4,500 4,500 5,100

25 30 15 23 190

70 70 100 100 550

200 200 200 200 1,280

6,000 6,000 6,000 6,000 38,100

Estimated Cost/Unit

Mark up price

Estimated Selling Price

28 33 36

7 7 7

35 40 43

Estimated gross sales/mont h 14,700 14,700 14,700

Table B. Projected Income Product List

Hot Coffee Iced Coffee Iced Caramel

Latte Coffee Jelly Fruit Smoothies Yema Sandwich Pancakes Total

25 30

5 5

30 35

10,500 10,500

15

5

20

15,000

23 190

5 41

28 231

15,000 95,100

Table C. Other Expenses (Month) Items LPG Delivery Total

Price 750 500

Quantity 1 1

Total Price 750 500 1,250

Facilities Price Quantity Rent 5,000 1 Utilities 1,500 1 Water 500 1 Total Table E. Estimated Net income (Month)

Total Price 5,000 1,500 500 7,000

Table D. Facilities (Month)

Estimated Sales Less Projected Product Cost Other Expenses Facilities Salaries Estimated Net income

95,100 38,100 1,250 7,000 10,810 37,940

Table F. Capital/Investments Investors Board of Directors: April Mea C. Cruz, General Manager Jeffrey S. Suyom, Executive Secretary Johnnyce F. Obedencio, Financial Manager Jacquellene M. Bantinay, Operational Manager Crudyl Layocan, Sales Manager

Amount of Investments 20,000 20,000 20,000 20,000 20,000

Total Capital

100,000

Appendices List of Group Members:

April Mea C. Cruz

Johnnyce F. Obedencio

Jacquellene M. Bantinay

Crudyl Layocan

Jeffrey S. Suyom...