Social Media Risks and Four Social Media Zones PDF

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Summary

For this Discussion, post a substantial response to one of the following question:
What are the risks of posting information on social media for advertising, marketing, and sales? Provide examples.
How can an organization use all four social media zones safely and appropriately? Provide ...

Description

Social Media Risks and Four Social Media Zones For this Discussion, post a substantial response to one of the following question: ●

What are the risks of posting information on social media for advertising, marketing, and sales? Provide examples.

●

How can an organization use all four social media zones safely and appropriately? Provide examples.

In your response to your peers, compare and contrast your ideas with theirs. Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.

Social Media Risks and Four Social Media Zones

Social media is a powerful tool and a boom we people enjoy. Within a fraction of seconds, information is travelled all over the world through this digitized interconnected media. From an organization’s perspective, social media is cheap and the best way to promote their business. It can reach millions of people at once. An advertisement posted in a Facebook page attracts interested people by sharing it for many times among their contacts and few go viral which the business organization expects to happen. Despite these opportunities for a business to grow , there are few risks involved in publishing business content in the social media(Stokes & The Minds of Quirk, 2013). Risks Involved in Publishing Business Content in Social Media According to Stokes And The Minds of Quirk(2013), it is not being said, numerous interactions providing positive and negative reviews over the business content is possible at a time. One severe negativity transforms into multiple times bigger issues such as in Uber where one negative review based on a customer’s bad experience which changed the customers’ trip as life threatening(Francis, 2018) brought down the Uber revenue. The company has to spend a part of revenue on promotions on social media. Keeping track of the renewals in growing different platforms is much difficult. Also, it involves human resources to engage in social media promotions as the media is interactive with the customer and the companies. Prompt response is expected every time and when missed becomes digging its own whole. Following laws and rules in maintaining the customer information privacy is not to be said. Any leak from the organization side, would backfire the entire business. Social Media Zones Apart from the risks, social media zones are the interactive technological platforms used

to interconnect the customer, communities, and the companies which are interdependent to each other(Principles of Marketing, 2015). Social media is used not only for interconnecting friends and relations, but also, they are the technological forum for the organization to advertise, and promote the business. We use social media for different purposes and they are in classified into four different zones such as(Principles of Marketing, 2015), ● Social Communities: Social communities like Facebook, LinkedIn and Twitter are used as digital communities where, whatever we post is digitized and added to our story seen by our friends and families all over the world. Organizations use these communities to advertise promotions, current happenings at the organizations, recruitment and highlight innovations and inventions. ● Social Entertainment: Social entertainments such as Youtube, live games, network games, entertainment networks are relishing our eyes and ears providing interesting programs and videos. According to one’s interest, people subscribe to the channels and get entertained. To attract people’s attention, rational and emotional ads, surveys are intermediately played during the requested content. Sometimes, the organization could be the content provider. ● Social Publishing: Social publishing zone includes Youtube again as it is a platform for video creators to publish their content on the internet. Other than this, people use Flickr, Google photos, blogs, websites are social publishing media. Business organizations or any non-profit organization act as content provider showcasing their competencies and the value proposition of their product/service. ● Social Commerce: Social commerce zone is for promoting business by posting sale opportunities, new arrivals, discount and clearance offers. Facebook again is used as social commerce. Nowadays, business promotions are growing through WhatsApp groups all over the world. Websites, reviews, ratings, website chats are all considered as social commerce. These sites are also used for recruiting. Conclusion Social media is like a lighted candle stick in our hands. When the fire is set, we enjoy the light and warmth, and at the same time, it is our responsibility to take care of it without burning our hands. (630 Words) References: Francis, P. (2018, June 20). Motor Biscuit: All the Insane Things You Didn’t Know Uber Has

Done. https://www.motorbiscuit.com/shocking-thing-uber-has-done/ Principles of Marketing. (2015). University of Minnesota Libraries Publishing. https://doi.org/10.24926/8668.1901 (Original work published 2010)

Stokes, R. And The Minds of Quirk. (2013). eMarketing: The essential guide to marketing in a digital world (5th ed.). Quirk eMarketing (Pty) Ltd. https://www.redandyellow.co.za/content/uploads/woocommerce_uploads/2017/10/emarketing_te xtbook_download.pdf...