Vision and mission of Harley Davidson PDF

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Understanding Vision and Mission of Harley Davidson...

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APPLICATION ASSIGNMENT 1A Evaluating Vision and Mission Statements

Performance Management- MN3200

Application Assignment 1A

Evaluating Vision and Mission Statements

Harley-Davidson

To first understand what the characteristics of a mission statement is we first need to fully understand what a mission statement is. A mission statement is a summary of an organization's goals and values. Quality and content mission statement can affect every part of a business for the company and their customers and employees. For the overall success of the company, it is beneficial for employees to understand why the mission statement is important to their work and unify the efforts of all employees toward a long-term goal. Mission statements that focuses on their unique functions in different departments or teams may develop a specific mission statement however the overall company-wide mission statement must be comprehensive enough that every employee can relate to their main ideas and communicate a company’s values to their community in order to generate interest in the offerings the company produces. A mission statement incorporates an complete company or project as it is essential throughout all aspects of a company and is influencing by identity creation, talent attraction, culture guiding, purpose development, community building, envision for the future, behaviour alignment and critical thinking encouragement. Attributes for an effective mission statement include (to provide your ideal target customers with your core products/services that deliver distinct benefits and results): Ideal target customer-, fundamental products and services including the benefits, features and advantages, core competencies, distinctive benefits, desired results, short, believable and relevant. Case Study 3-1: Harley-Davidson Consider the mission and vision statements for Harley Davidson Harley-Davidson’s Mission Statement: We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments. Harley-Davidson’s Vision Statement: Harley-Davidson, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders, governments, and society. Harley-Davidson believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities. Questions 1. How many of the eight characteristics of an ideal mission statement are present in Harley-Davidson’s mission statement? Some of the characteristics that were present in Harley-Davidson’s mission statement includes fulfilling dreams, selected market segments, basic products/services offered as it is noted that they are providing services and product brands within product divarication and product mix. The aim for Harley-Davidson was to provide the sale of motorcycles and motorcycle services to motorcyclists and to the general public that way 1|Page

Application Assignment 1A

Evaluating Vision and Mission Statements

Harley-Davidson

they did not limit the primary markets to motorcyclists within market segmentation to attract and retain customers. 2. How many of the eight characteristics of an ideal vision statement are present in HarleyDavidson’s vision statement? Main components of Harley-Davidson’s vision statement imitate the company’s values and business strategies with the main components of being an action-oriented business to develop their business, international scope as they indicate plans for expanding into the global market, leadership in stakeholder management commitment and improve company’s relations, cohesive employee enablement with value-added activities to increase competitiveness and interest investors. Did not show specifies a timeline for when the various aspirations will be fulfilled, brief so that employees can remember it, or currency to updated on an ongoing basis and goal not easily attainable. Harley-Davidson did not identify a fundamental concern for survival through profitability or growth or their managerial philosophy, technology being used or nor did they mention the benefits or advantages that motorcycling offers or any unique features that could be offered on individual bikes if modification could be made.

3. Given the purposes that a mission statement and a vision statement are ideally serving, compare the mission and vision statement of Harley-Davidson based on whether these statements are achieving their respective objectives. Do they both serve their respective purposes? Collectively, are they useful tools to link organizational priorities with individual and team performance? It is my belief that the statement reflects the company’s values and business strategies. It was realistic and grounded, was transformational to employees, customers and I’m sure partner and had an agenda for organizational improvement that covered all bases, creating a platform for sustained growth in output, income and returns. Had practical organizational development tool as they had the ability and power for leadership teams to think reflexively and engaged past-present-future thinking. The objective for Harley Davidson is short to medium term targets and goals that the organization sets to achieve bigger strategic goals set for the long term. The organization objectives are important in shaping resources allocated within Harley Davidson as well as determining the policies, schedules and processes that are important in Harley Davidson. All objectives set by Harley Davidson are specific and clear as it helps employees, managers manage and maintain focus on the targets and the end results the need to be achieved and help managers determine skills development and training needs within their departments. Objectives are attainable in that the push the employees out of their comfort zone but remain possible to achieve and are realistic set within the resources and constraints of the company to achieve objectives effectively and within a time frame and therefore being able to link organizational priorities with individual and team performance.

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