4P Analysis - - Foor this assignment I gave a detailed explanation about the 4P of Apple PDF

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- Foor this assignment I gave a detailed explanation about the 4P of Apple product in this case Ipad...

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Anh Nguyen ID: 14384179 MKTG 201 - A 4Ps Analysis Paper In my last assignment, I had chosen the portable iPad Pro version released in 2020 as my main object to point out its core values based on the STP model. At this latest IPad Pro update, Apple has been receptive to the needs of potential customers to tailor and upgrade products with a number of new gadgets and functions. One of the characteristics of shopping goods like electronic devices is that customers will often consider purchasing across multiple factors and compare many products from different brands. Gen X and gen Y, especially with the ones who are loyal to Apple’s product and who specialize in a creative career in the design fields, all require an update that is compatible with the high demand of the diverse customer. iPad Pro is equipped with flexible manipulation exactly like what to do on a computer, even in a better and intuitive way. For example, if you need to open a single app or use multiple apps simultaneously or do responsive dragging or switching apps, it’s even easier to click a few taps while you could not do that on the old version (Why iPad). iPad Pro allows buyers to personalize and customize its possession by adding a trackpad, keyboard, or Apple pencil, which even help improve the stunning outer appearance. The A12Z chip helps maintain the 11-hour battery cycle, as a result, customers can even use the iPad the whole day without worrying refill the battery. The name iPad Pro tells everything, it could even replace a Macbook to deal with almost every simple to a complex task, which satisfies the target customer in a convenient way. The iPad Pro has a premium pricing with the price fluctuates from $799 to $1499 depends on the screen, battery, and the gadgets you add in. With that price, you could purchase a Microsoft’s Surface Pro 7 laptop and a Dell XPS 13 laptop which also possesses equally outstanding features, so the

cost of the iPad Pro is expensive for buyers and you do not have a headphone socket and no kickstand. In terms of payment options, you could pay directly through cards or pay according to month. Irrespective of the high price, the revenue share of the iPad still outpaces other Tablets. According to Strategy Analytics’s report, Apple accounts for nearly 50% against other manufacturers like Samsung, Qualcomm, Intel. The high cost of the iPad Pro all comes to the high-processing chip and the fact that Apple does not sell or provide its special A-series chips to the market (Owen, Malcolm). In order to be able to monopolize prices and assert product positions, Apple also applies paying in installment for their product in its website and some exclusive telecom carriers like AT&T to generate huge revenues. Moreover, when launching new products to the market for the first time, Apple has taken advantage of customers' trust in their previous products as well as high expectations from customers for unique features and high quality of the iPhone to apply the price skimming strategy. After a few months, the original premium price will finally decline to provide a buying opportunity for other customers until all the inventory is sold. Apple Stores is one the primary product distributions of their product because it easily left a strong impression in the subconscious mind of the customers. Along with their pricing strategies to get the highest revenues, besides selling their cutting-edge product at their retail stores, Apple also provides their product indirectly through other distribution channels including exclusive third-party cellular network carriers, wholesalers, retailers, and resellers. Many people may misinterpret their mind that most of the sales will come from direct distribution strategies which in fact are expensive and not the mainstream of all the products, especially in the 4.0 technology era where everything can be purchased online with just a click of mouse (Cuofano, Gennaro). One characteristic that I observe from every occasion Apple is about to launch their new products is that their customers will never stop being eager for their product, even after its release. Every time when there are new product releases, Apple will have a presentation like WWDC to introduce

its special feature to all their fans all around the world. However, in some of their annual events, they may unintentionally reveal some of the new information about its new product, and that will definitely attract the attention of people, therefore, there are many forecasts about new product arise and the people will never forget to follow all news until the product is released. For the students – one of Apple’s customers, they launch an Apple education pricing every summer before the school start to save on almost every product available. With the new version of iPad Pro, Apple had published a new series of ads on their official Youtube channel to highlight some of the outstanding features that other tablets do not possess or not be advanced as iPad. For example, "A new way to take notes," "A new way to design your space," "A new way to go paperless," "A new way to create a presentation," "A new way to host your own podcast," are the core features with each commercial recorded and filmed on the iPad Pro. The customers are completely satisfied with all the new attributes and add-ons represented. After analyzing the iPad Pro based on the 4P Marketing Analysis, there are some correlations and similarities between the two models. All the factors in 4P all put an emphasis on the target customer and reinforce the company’s positioning strategy. Apple is operating as a leading technology company, developing products that focus on quality and that is a prerequisite for maintaining customer loyalty to the brand. This is demonstrated through the release of Apple, the customers feel satisfied with the way Apple re-innovates its new product with new features and upgraded software. However, there are still some disadvantages to Apple products such as they are only compatible with its accessories. If you spoil one of the accessories, you must purchase from Apple stores such as charging cable, plug to continue using the product. The high margin is the reason why this product is only aimed at high-class customers despite their customers diversifies in a variety of classes. My recommendations are Apple should expand the limited distribution network because they sell their own products and through third-parties but it still limits their sales revenues a lot because it is difficult for customers all over the world to get access to their authentic products at affordable prices. Overall, Apple is doing very well in their target market with

a high trust from their loyal customers and its exclusive features always lead and adjust market trends following.

Words Cited “Why iPad”. Apple. www.apple.com/ipad-pro/why-ipad/. Accessed 15 Mar. 2020. Owen, Malcolm. “Apple's iPad dominated tablet sales revenue across all of 2019.” Appleinsider. 21 Apr 2020, appleinsider.com/articles/20/04/21/apples-ipad-dominates-tablet-sales-revenue-across-allof-2019. Accessed 15 Mar. 2020. Cuofano, Gennaro. “Apple Distribution: The Apple Store Is Not About Selling.” iPhonesFourWeekMBAhttps://fourweekmba.com/apple-distribution-strategy/. Accessed 15 Mar. 2020....