Assertion Journal 1 PDF

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CREATIVE BRIEF What is your product? Mr. Sub sandwiches Which Mr. Sub location is your flyer designed for? 1881 Yonge St, Toronto, ON M4S 3C4, CA Who are we talking to? The flyers are made for people who are working in offices. Usually it’s female or male with ranging age from 25 to 54. Who are too busy to waste their lunch break on walking to the nearest restaurant to eat. And at this case they make an order through the website or call. What consumer need or problem do we address? As we know a lot of people choose the place for eating the nearest one despite the quality and price range. During the pandemic not everyone wants to risk their health, that is why the easiest way to eat fast and safely is to order food. We just want to be open to everybody even when they’re too far from us. And to tell not to afraid to choose the highest quality meal by making an order online. What does the consumer currently think about us? We have the highest quality food in Toronto no matter how far we situated. What one thing do we want them to believe? Mr. Sub is out of competition. What can we tell them to make them believe this? Nowadays, clients are too smart to believe in such words. The best way to make them believe is to prove our professionals skills in action. To make discounts, to spread flyers, ads etc. Describe your Big Idea. Due to the fact that many people care about their nutrition, I invented a slogan “It’s not fast food if you eat it slow”. It sounds quite silly but interesting in some way. Also, this phrase says that in Mr. Sub there are healthy snacks, and sandwiches without meat for vegetarians. GET- people’ attention TO- taste our sandwiches BY- proving that this is the best thing they have ever tried in their lives....