BSG Business Plan Outline PDF

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Business Plan Outline 1. Executive Summary a. Description of the Business Strategy i. Vision & Mission ii. Strategy (one short paragraph) b. Target Market and Projections c. Competitive Advantages i. Type of competitive advantage sought ii. Competitive scope iii. Ability to sustain over a long period d. Financial Projections 2. The Team a. Background on each member - Short Bio (one paragraph) b. DiSC profile of each member c. Team formation and organization i. Why members were chosen ii. Roles and Responsibilities iii. Team Contract iv. Potential strengths and weaknesses of the team 3. The Global Industry a. Dominant Characteristics (size, growth rate, ROE, # of competitors, # of customers or customer segments, delivery channels, etc.) b. Industry Structure (5 forces analysis) c. Industry Value Chain (Eco System) d. What are the Cost and Demand Drivers and their relationships e. Key Success Factors f. Key Industry Trends that could affect future attractiveness (ROE) g. Assessment of the Industry’s Potential Future Attractiveness (ROE) 4. Overall Strategy a. Positioning Strategy i. Generic strategy or value discipline– why? ii. Trade-Offs: What the firm will not do b. Risks associated with chosen strategy 5. Functional Strategies a. Marketing Plan i. Overall Marketing Strategy ii. Products iii. Pricing iv. Advertising and Promotion – including celebrity policy v. Distribution b. Manufacturing i. Strategic Alignment 1. Facilities Improvements - Option selection 2. Incentive pay policy 3. Role of TQM ii. Location iii. Expansion policy c. Finance (qualitative) i. Financing growth ii. Target debt-equity ratio iii. Dividend policy iv. Uses of excess cash v. Decision criteria will be used to make capital investments (NPV, Payback, etc. for such things as new plants, expansion and celebrity contracts) 6. Competitor Analysis

a. For each existing competitor or strategic competitor group i. size, growth rate, profitability (compared to industry average) ii. current positioning strategy iii. goals iv. assumptions (about the industry, about themselves) b. Projected Strategic Group Maps 7. Critical Risks and Assumptions a. Scenario Planning 8. Financial plan a. Use detailed 3 year plan you created for years 18, 19 and 20 in the BSG...