Business Plan BM2 PDF

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Summary

Business Research...

Description

Company Description

Food business never runs out in the industry. Consumers demand for different kinds of food to fulfil their needs. Squash

Delights

is

a

dessert

specialty

cart

that

will

provide customers nutrition and cherish their day with the tastiest Squash Churros. The company name lays emphasis to what it offers. The proposed business will be established to cater

the

needs

of

the

customers

and

to

make

health

awareness for them as well. It will be owned and financed by Apolinaria Jumawan. The proprietor is willing to sustain and risk

for

the

success

of

the

business.

Furthermore,

the

proposed business will have promotional strategies and will satisfy wider market for the sustainability and growth of the business. The business believes that the product will significantly have an impact on the health of the customers.

Product Description

The

company

offers

the

Squashylicious

Churros.

“Squashylicious” is a combination of the words Squashy and Delicious. Squashy pertains to the main ingredient of the product which is the squash. While the word delicious means having a pleasant taste. Squash is one of the most versatile and

delicious

foods

available

throughout

the

world.

According to a recent research, it packs a serious punch in terms of health and medicinal benefits. Different varieties of squash have the ability to improve vision, aid in skin care, strengthen the immune system, prevent cancer, manage symptoms

of

diabetes,

build

strong

bones,

protect

heart

health, and reduce the symptoms of insomnia. Churro is a fried-dough pastry – predominantly choux-based snack. It is a kind of Mexican fritter that brings bliss in every bite of the customers. The ordinary Churros that we know has been innovated to a healthy and unique one by adding shredded squash. The proposed product has health benefits due mainly to the squash which is rich in antioxidant carotenoid and is a good source of Vitamin C, magnesium, and other compounds that are essential for the body. This delicious pastry has an extraordinary shape made with

full

love

and

joy.

Squashylicious

served with powdered chocolate milk.

Manufacturing Process

Churros

will

be

The process in making the involves these following steps.

Squashylicious Churros

Step 1: Prepare all the raw ingredients needed in making the product as well as the materials and the utensils needed. Step 2: Peel the squash and slice it into cubes. Boil it in a casserole for 10 minutes. Step 3:

Shred the boiled squash.

Step 4: To make the churros, add 1 cup of water, 1/2 cup of butter, 1/4 teaspoon of salt, and 1 teaspoonful of sugar to a medium pan and heat over medium to high heat. Stir occasionally until it boils for 5 minutes. Step 5: Add 1 can of condensed milk and 1 cup of flour. Stir to form dough. Step 6: Put it in a container until it cools. Add 2 eggs one at a time. Stir it well until the dough is smooth and satiny. Step 7: Put the dough in a pastry bag and squeeze to form heart-shaped churros. Step 8: Deep fry. Step 9: Coat the squash churros with powdered chocolate milk.

Manufacturing Process Flowchart

Preparation of Materials

Cleaning and Peeling of Squash

Chopping and Boiling of Squash

Shredding and Mixing of Other Ingredients

Squeezing and Moulding of Heart-Shaped Churros

Deep-Frying

Coating with Powdered Chocolate Milk

Production Consumption

ESTIMATED CONSUMPTION PER PRODUCTION

MATERIAL

PER 10 DAYS

Squash

1/4 kilo

2 and 1/2 kilos

Flour

1 kilo

10 kilos

Sugar

1/2 cup

5 cups

Salt

1/4 teaspoon

2 and 1/2 teaspoons

Condensed Milk

1 can

10 cans

Powdered Milk Oil

Chocolate 5 sachets

50 sachets

1 packet

10 packets

An agreement will be entered with the supplier of squash

as

an

assurance

that

she

will

provide

to

the

proprietor the certain product needed for the production. The

supplier

is

Naomi

N.

Sepe,

a

vegetable

vendor

who

resides in Purok 4-Upper Loboc, Oroquieta City. The payment and delivery will be every 15 days.

Location and Business Operations

Squash

Delights

will

be

located

at

Senator

J.

Ozamiz Street, Poblacion 1, Oroquieta City, in front of

Misamis University. The proprietor chooses the said location for accessibility of the target market.

The business operation will be from Monday to Friday for (8) eight hours starting from 8 o’clock in the morning to 5 o’clock in the afternoon. Lunch break will be from 12:00 PM until 1:00 PM.

Marketing Plan

A. Target Market

The Churros,

proposed will

be

product

which

introduced

in

is

Squashylicious

Oroquieta

City.

The

company will target primarily the students in Misamis University

-

Oroquieta

City.

It

also

targets

the

employees and walk-in customers. Essentially, the proposed business wants to cater wider market. Keeping in mind that it

will be a new

business, Squash Delights wants to raise health awareness and position the minds of the target market.

Competitors

BUSINESS

OWNER/VENDO R

PRICE PER UNIT

Maruya Pancake

Elena Sari Merly Sumarino Bitualla Bitualla

Banana Cake Pancake Total

SALES PER DAY

Php. 7 Php. 3

AVERAGE PRODUCTION PER DAY 70 60

Php. 5

60

50

Php. 3

70

60 230

Regular School Year

Projected Sales in Pieces per Day

230

70 50

Total Expected Sales

x

26% 59.8 Or 60

pieces 60 x 5 days

=

Multiply no. of weeks

300 pieces x

Total

40 12,000 pieces

Summer Class

Projected Sales in Pieces per Day Total Expected Sales

230

Target Market Share

x

26% 59.8 Or 60

pieces 60 x 5 days

=

Multiply no. of weeks

300 pieces x

Total

6 1,800 pieces

Total Expected Sales in a Year: 12,000 + 1800 = 13,800 pieces

B. Competition Churro is not common in Oroquieta City vicinity. But in the sense of the Churro as a kind of fritter, the

competition

is

quite

high.

The

proposed

business

has

competitive advantage among others. The product contains health

benefits

and

will

be

priced

low

for

the

convenience of the customers.

C. Marketing Strategies The business will distribute the product directly to the target market to achieve sale-oriented objectives.

C.1. Product Strategy The innovation of Churros and its unique name Squashylicious would surely capture the attention of

the

target

market.

It

will

be

served

with

powdered chocolate milk as the coating. C.2. Place Strategy The business is located at Senator J. Ozamiz Street, Poblacion 1, Oroquieta City, in front of Misamis University. This location is accessible by the students, employees, and walk-in customers. C.3. Promotional Strategy The

product

will

be

introduced

to

the

consumer through the use of paper method such as fliers. social order

In

addition,

media to

Squash

specifically

create

awareness

Delights

through and

information regarding the product.

to

will

Facebook

use in

disseminate

D. Competitive Edge/ Competitive Advantage Since Filipino people used to buy pastries for their snack or even breakfast, lunch, and dinner, the Churros will serve as an attractive opportunity in the market in a way that the Churros will be uniquely innovated from the ordinary churros that we can see into a healthy one. With that matter, the product is capable to enter the market. Also, the product is affordable to the customers.

E. Pricing The business will be adopting the Penetration Pricing Strategy since the proposed business will be a new entrant. The product will be offered at an affordable price

in

order

to

attract

customers

and

can

profitability for the survival of the business.

Organizational Plan

A.

Form of Business Organization

attain

Squash Delights will be in a sole-proprietorship form of business organization.

The proprietor, Ms,

Apolinaria

Jumawan, will have a full control over business decisions, will receive profits and solely shoulder losses, and will be liable for the debts of the business.

B.

Organizational Structure

The proprietor will have a full responsibility and will devote time and effort for working operations. She will strengthen the conceptual and human skills for the success of the business. The owner will stand as the manager as well as

the

producer.

The

business

proponent

will

have

one

employee who knows how to drive and will act as the vendor.

Manager

Employee Driver and Vendor

Figure 1. Organizational Chart

Employee Background, Qualifications and Training

The establishment shall hire personnel with the specific requirements listed below.

A. Resume with 2x2 I.D picture B. Barangay Clearance C. Police Clearance D. At least 20 years old but not more than 40 years old E. At least High School Graduate/College Graduate with 1 year

experience

F. Medical Certificate G. Male / Female

Job description of the manager vendor: 

Manager-

She

must

be

responsible

for

the

planning,

organizing and controlling of business operations. Her responsibility is to include the overseeing of staff and

the

payroll

function

-

including

tallying

work

hours, calculating pay, processing checks and tracking vacation days and other time off.



Vendor/Business

Driver-

delivering

proposed

cleanliness

the in

responsibility

the to

grow

He/she product

workplace. out

of

is

responsible

and

must

He/she fundamental

for

maintain has

the

ethical

considerations and have a responsibility to handle the products at safe temperatures away from contaminants in order to minimize the risk of foodborne illness and can be able to deal with the everyday pressures of customer personalities and demands.

Moreover, choosing qualified applicants are personally performed by the business owner. The proprietor will clearly choose the deserving employee who will not only help in selling products but also the one who will be trusted to handle thsse business....