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BUSINESS PLAN OUTLINECOVER PAGEFACULTY OF BUSINESS MANAGEMENTDIPLOMA IN BUSINESS STUDIES (LOGISTICS)BAFUNDAMENTALS OF ENTREPRENUERSHIPENT 300DOBEYYYPREPARED FOR:MS. RAHAYU IZWANI BORHANUDDINPREPARED BY:FARIQ IQBAL HAIQAL BIN MUHAMMAD FAIZAL (2018419874)MOHAMAD HAZIEQ AIMAN BIN MOHAMMAD AZHAR (201863...

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BUSINESS PLAN OUTLINE

COVER PAGE

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FACULTY OF BUSINESS MANAGEMENT DIPLOMA IN BUSINESS STUDIES (LOGISTICS) BA117 FUNDAMENTALS OF ENTREPRENUERSHIP ENT 300 DOBEYYY

PREPARED FOR: MS. RAHAYU IZWANI BORHANUDDIN

PREPARED BY: FARIQ IQBAL HAIQAL BIN MUHAMMAD FAIZAL

(2018419874)

MOHAMAD HAZIEQ AIMAN BIN MOHAMMAD AZHAR

(2018637438)

MOHD. HAFID RIDJAI BIN RIDWAN

(2018226372)

MUHAMMAD FARIS AIMAN BIN NOR AZAM

(2018803314)

MUHAMMAD FITRI BIN HAMZAH

(2018409378) 2

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LETTER OF SUBMISSION

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LETTER OF SUBMISSION Diploma in Business Studies Logistics (BA117) Faculty of Business Management Universiti Teknologi MARA Pasir Gudang 81750 Masai, Johor 19th November 2020

Miss Rahayu Izwani Borhanuddin Lecturer of Fundamentals of Entreprenuership (ENT300) Faculty of Business Management Universiti Teknologi MARA Pasir Gudang 81750 Masai, Johor Miss, Submission of the Business Plan (ENT 300) Attach is the business plan title “DOBEYYY ENTERPRISE – SELF-SERVICES LAUNDRY” to fulfill the requirements as needed as university requirements. Below is the list of the group members that involved in completing this business plan: FARIQ IQBAL HAIQAL BIN MUHAMMAD FAIZAL

(2018419874)

MOHAMAD HAZIEQ AIMAN BIN MOHAMMAD AZHAR

(2018637438)

MOHD. HAFID RIDJAI BIN RIDWAN

(2018226372)

MUHAMMAD FARIS AIMAN BIN NOR AZAM

(2018803314)

MUHAMMAD FITRI BIN HAMZAH

(2018409378)

Thank you,

Yours sincerely,

……………………… Hazieq Aiman General Manager 4

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ACKNOWLEDGEMENT

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ACKNOWLEDGEMENT

Bismillahirrahmanirrahim.. We would like to thanks to the almighty for giving us the opportunity to complete this business plan for our business DOBEYYY. Other than that, we would like to express our gratitude to everyone who involved and support us throughout the business plan while it being completed.

First and foremost, we would like to thank our lecturer Miss Rahayu Izwani Borhanuddin our lecturer on Subject ENT 300 for the valuable guidance and advice. Without her help and guidelines, we are sure that we can't get this far. She inspired us greatly to work hard on this business plan. Her willingness to contribute with our business plan project is cannot be repaid.

We would also like to thank all member others group, all the people direct indirectly helping us during our project. All members in the group, Fariq Iqbal, Hazieq Aiman, Hafid Ridjai, Faris Aiman and Fitri Hamzah.

Lastly, we would like to apologize all inconvenience mistakes during the process of computing and presenting this project.

Thank You.

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TABLE OF CONTENTS

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TABLE OF CONT CONTENTS ENTS ACKNOWLEDGEMENT ....................................................................................................................... 6 LIST OF TABLE ................................................................................................................................. 12 LIST OF FIGURE ............................................................................................................................... 13 EXECUTIVE SUMMARY .................................................................................................................... 15 1.

2.

INTRODUCTION ....................................................................................................................... 17 1.1

NAME OF THE BUSINESS .................................................................................................. 17

1.2

NATURE OF BUSINESS ...................................................................................................... 17

1.3

INDUSTRY PROFILE ........................................................................................................... 17

1.4

LOCATION OF THE BUSINESS ............................................................................................ 17

1.5

DATE OF BUSINESS COMMENCEMENT ............................................................................. 17

1.6

FACTOR IN SELECTING THE PROPOSED BUSINESS ............................................................. 18

1.7

FUTURE PROSPECTS OF THE BUSINESS ............................................................................. 18

1.8

SWOT ANALYSIS ............................................................................................................... 19

PURPOSE OF PREPARING THE BUSINESS PLAN........................................................................ 21 2.1.

TO EVALUATE THE PROJECT VIABILITY AND GROWTH POTENTIAL .................................... 21

2.2. TO APPLY FOR LOANS OR FINANCING FACILITIES FROM THE RELEVANT FINANCIAL INSTITUTIONS .............................................................................................................................. 21

3.

2.3.

TO ACT AS A GUIDELINE FOR THE MANAGEMENT OF THE PROPOSED BUSINESS .............. 21

2.4.

TO ALLOCATE BUSINESS RESOURCES EFFECTIVELY ........................................................... 21

BUSINESS BACKGROUND ........................................................................................................ 23 3.1

VISION AND MISSION ....................................................................................................... 23

3.1.1

VISION ...................................................................................................................... 23

3.1.2

MISSION ................................................................................................................... 23

3.2

ORGANIZATIONAL CHART................................................................................................. 24

3.3

LOGO AND MOTTO .......................................................................................................... 25

3.3.1

LOGO........................................................................................................................ 25

3.3.2 MOTTO .......................................................................................................................... 25 4

BACKGROUND OF PARTNERSHIP ............................................................................................ 27 4.1

GENERAL MANAGER ........................................................................................................ 27

4.2

ADMINISTRATION MANAGER ........................................................................................... 28

4.3

MARKETING MANAGER .................................................................................................... 29

4.4

OPERATION MANAGER .................................................................................................... 30

4.5 FINANCIAL MANAGER ............................................................................................................ 31 5.

LOCATION OF BUSINESS .......................................................................................................... 33 8

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6.

5.1.

PHYSICAL LOCATION OF THE PROJECT .............................................................................. 33

5.2.

BUILDING ......................................................................................................................... 34

5.3.

BASIC AMENITIES ............................................................................................................. 34

DEFINITION OF MARKETING PLAN .......................................................................................... 36 6.1.

MARKETING OBJECTIVES .................................................................................................. 36

6.2.

DESCRIPTION OF SERVICE................................................................................................. 36

6.3.

TARGET MARKET .............................................................................................................. 38

6.3.1. 6.4.

MARKET SIZE.................................................................................................................... 39

6.5.

COMPETITORS.................................................................................................................. 40

6.5.1.

IDENTIFYING COMPETITORS ..................................................................................... 40

6.5.2.

RANKING OF THE COMPETITORS .............................................................................. 40

6.6.

MARKET SHARE ................................................................................................................ 41

6.7.

ADJUSTED MARKET SHARE AFTER THE ENTRY OF OUR BUSINESS. .................................... 42

6.8.

SALES FORECAST .............................................................................................................. 43

6.9.

MARKET STRATEGY .......................................................................................................... 45

6.9.1.

PRODUCT ................................................................................................................. 45

6.9.2.

PRICE........................................................................................................................ 46

6.9.3.

PLACE ....................................................................................................................... 47

6.9.4.

7.

DEMOGRAPHIC SEGMENTATION .............................................................................. 38

PROMOTION ............................................................................................................ 48

6.10.

ORGANIZATIONAL CHART FOR MARKETING DEPARTMENT ........................................... 50

6.11.

MANPOWER PLANNING ............................................................................................... 50

6.12.

SCHEDULE OF TASK AND RESPONSIBILITIES .................................................................. 50

6.13.

SCHEDULE OF REMUNERATION .................................................................................... 51

6.14.

MARKETING BUDGET ................................................................................................... 51

OPERATIONAL PLAN................................................................................................................ 53 7.1.

COMPONENT OF OPERATING SYSTEMS ............................................................................ 53

7.1.1.

BUSINESS INPUT ....................................................................................................... 53

7.1.2.

TRANSFORMATION PROCESS .................................................................................... 53

7.1.3.

OUTPUT.................................................................................................................... 53

7.1.4.

FEEDBACK ................................................................................................................ 53

7.1.5.

EXTERNAL ENVIRONMENT ........................................................................................ 54

7.2

PROCESS PLANNING FOR MANUFACTURING .................................................................... 54

7.2.1

SYMBOL OF PROCESS CHART .................................................................................... 54

7.2.2

PROCESS FLOW CHART ............................................................................................. 55

7.3

OPERATIONS LAYOUT....................................................................................................... 56

7.4

PRODUCTION PLANNING.................................................................................................. 57 9

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SALES FORECAST PER MONTH .................................................................................. 57

7.4.2

NUMBER OF OUTPUT PER DAY ................................................................................. 57

7.4.3

NUMBER OF UNITS PER HOUR .................................................................................. 58

7.5

MATERIAL PLANNING ...................................................................................................... 58

7.5.1 7.6

MACHINE AND EQUIPMENT PLANNING ............................................................................ 60

7.6.1

AMOUNT OF MACHINE & EQUIPMENT REQUIRED .................................................... 60

7.6.2

LIST OF MACHINE ..................................................................................................... 61

7.6.3

LIST OF EQUIPMENT ................................................................................................. 62

7.6.4

LIST OF FURNITURE .................................................................................................. 64

7.6.5

TOTAL COST OF MACHINE ........................................................................................ 65

7.6.6

TOTAL COST OF EQUIPMENT .................................................................................... 65

7.6.7

TOTAL COST OF FURNITURE...................................................................................... 66

7.7

MANPOWER PLANNING ................................................................................................... 66

7.7.1

ORGANIZATION CHART FOR OPERATION DEPARTMENT............................................ 66

7.7.2

AMOUNT OF DIRECT LABOR REQUIRED .................................................................... 66

7.7.3

JUSTIFICATION FOR DIRECT LABOR ........................................................................... 67

7.7.4

LIST OF OPERATION PERSONNEL............................................................................... 67

7.7.5

SCHEDULE OF TASK AND RESPONSIBILITIES .............................................................. 67

7.7.6

SCHEDULE OF REMUNERATION ................................................................................ 68

7.8

8.

MATERIAL REQUIREMENT PLANNING ....................................................................... 58

OVERHEAD REQUIREMENT............................................................................................... 68

7.8.1

OPERATIONS OVERHEAD .......................................................................................... 68

7.8.2

OTHER EXPENSES ..................................................................................................... 68

7.9

TOTAL OPERATIONS COST ................................................................................................ 69

7.10

COST PER UNIT................................................................................................................. 69

7.11

PRODUCTIVITY INDEX ...................................................................................................... 69

7.12

LOCATION PLAN ............................................................................................................... 70

7.13

BUSINESS AND OPERATION HOURS .................................................................................. 70

7.14

LICENSE, PERMITS AND REGULATIONS REQUIRED ............................................................ 71

7.15

OPERATIONS BUDGET ...................................................................................................... 72

7.16

IMPLEMENTATION SCHEDULE .......................................................................................... 73

ADMINISTRATION PLAN.......................................................................................................... 75 8.1.

ORGANIZATIONAL CHART FOR ADMINISTRATION AND FINANCE DEPARTMENT ............... 75

8.2.

MANPOWER PLANNING ................................................................................................... 75

8.3.

SCHEDULE OF TASK AND RESPONSIBILITIES ...................................................................... 76

8.4.

SCHEDULE OF REMUNERATION ........................................................................................ 78

8.5.

OFFICE FURNITURE, FITTING AND OFFICE SUPPLIES.......................................................... 79 10

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9.

8.6.

PROFESSIONAL SERVICE FIRMS......................................................................................... 81

8.7.

ADMINISTRATION BUDGET .............................................................................................. 81

FINANCIAL PLAN ..................................................................................................................... 84 9.1

OPERATING BUDGET ........................................................................................................ 84

9.1.1

ADMINISTRATIVE DEPARTMENT ............................................................................... 84

9.1.2

MARKETING DEPARTMENT ....................................................................................... 85

9.1.3

OPERATIONS DEPARTMENT...................................