CDEV8130 - Online Assignment 4 Mock Interview PDF

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CAREER MANAGEMENT- CDEV 8130 Assignment 4: Mock Interview for online delivery Worth 25% of Final Grade Due Date This assignment is due by the end of module thirteen. Purpose Preparing, practicing and reflecting on interviews will support you in improving your interview skills. Explanation of tasks In module 8, you selected a job posting to which you tailored your resume and cover letter. In module 11, you carried on the analysis of that posting to predict interview questions and prepare written responses. During modules 11, 12, and 13, you worked on a series of worksheets to help you prepare for interviews. In this assignment, you will be submitting your preparation activities as well as practicing them by conducting a peer reviewed mock interview and then reflecting on your performance. Prior to completing the tasks, be sure to review the attached rubrics.

Step One: Interview Preparation Job Posting Company: - Gamelof Job Role: - B2B Marketing Manager Job Description: - You will work closely with our North American team as well as the Global team based overseas to help grow Gamelof’s Advertising Solutions awareness in the advertising industry. You will report to the Senior Director of Advertising, North America. Your main missions will be: 1. Manage relationships with Interactive Advertising Bureau (IAB) and committees 

Monitor IAB communications for opportunities to promote Gamelof

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Coordinate with Account Executives and Advertising Sales Director to make sure that Gamelof has representation in relevant IAB committee meetings

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Follow up with AEs/Advertising Sales Director on action items and sales leads from IAB meetings

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Position Gamelof as thought leader within the IAB

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Arrange for sponsorships and speaking engagements within the IAB’s schedule

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Convey IAB priorities to the PR Manager and the Advertising Sales Director to enable a response via press release, white paper, post, etc.

2. Event planning, participation, and sponsorships

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Organize Gamelof-hosted client events, including client appreciation parties, information sessions, food trucks, team meeting

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Evaluate advertising industry events for speaking and sponsoring opportunities, book them

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Explore entertainment and other industry events for visibility opportunities – e.g. E3, SXSW, Comicon, CES. Events tailored to other key verticals: food & drink, automotive, education, wireless, PC, retail, government services

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Plan organize and book internal events including the North American Ads Team Summit.

3. Awards and Recognition 

Cultivate relationships with organizations that manage advertising and entertainment industry awards

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Collect necessary information from AEs and AMs to build successful applications for awards, manage nomination process

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Build visibility for Gamelof Advertising business through industry awards

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Coordinate with PR Manager to publicize successes and awards

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Communicate with B2B managers in other regions to leverage each other’s successes.

4. Promotional material 

Ensure that the sales teams have promo materials/swag to provide to clients and partners.

Qualifications

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2 to 5 years of professional experience in PR or Marketing.

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Extensive list of contacts in the media, and proven track record at building new relationships with journalists

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Strong knowledge of the advertising industry, digital in particular.

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Outstanding written and verbal communication skills.

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Interest in gaming, advertising and technology.

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Bachelor's degree in English Public Relations, Marketing, Journalism or an equivalent major.

Why join Gamelof? 

You want to be part of an exceptional experience, within a company that is constantly growing.

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You want to work with talented people who are industry pioneers.

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You want to join a global company and meet great people around the world from all walks of life.

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Or you are just looking for a fun place to work!

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What Gamelof Toronto can offer you?

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Flexible working hours to suit your schedule; whether you are an early riser or need to catch a few extra Zzzs

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Health insurance coverage

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Employee Assistance Program: because sometimes we need a helping hand

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Video game room equipped with your favourites

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Social Club events

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Fresh Fruit every morning

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Mentorship program and expert-led courses to help you strengthen your skills or learn something new

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Only selected candidates will be contacted, and your CV will be saved in our files for 6 months.

Gamelof Toronto is an equal opportunity employer and is committed to fostering diversity and inclusivity within our work environment. Gamelof Toronto welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Predicting Interview Questions Predict 5 questions from the job posting and write out your responses to the question using the STAR model. Predicted Question 1. Tell me about a time when to meet your top priorities, you had to be strategic.

2. I’d like to hear more about your role as B2B marketing

Situation/Task In my previous role I was made in charge of new CRM sofware the company was implementing and transfer of all database from current to new sofware within 3 months without letting it affect my current sales targets. I was assigned a very important deal where the client had exceptional negotiation skills

Action I decided to take half hour out of my daily activities to do to transfer content from old to new sofware and updating information on the file. This enabled me to transfer all the files effectively gaining new sales while still achieving my sales targets.

Results Due to this implementation technique I was able to complete the migration of data a month before as well as exceeded my sales goal by 40%.

I decided to attend this client by developing strategy where I added additional value to his quotation by adding

By implementing this strategy, I was able to close the deal and helped achieve the annual target turnover.

manager at Raj Water. Tell me about a time when you finalized a successful deal.

and demands but also the sale was important to achieve to achieve the targeted turnover of the year.

other things which were valuable to him but weren’t valuable to us.

3. Tell me how did you enhance customer attainment in your previous role?

Afer noticing that only 40% clients finalized the deal afer attending the meeting in the 1st 3 months in the company, my duty was to increase the client acceptance of the product in the meeting by at least 65% from 40%. In one of the meetings where the deal was almost on the verge of closing a silly mistake was noticed by the client and he was cancelling the deal where my task was to rectify the mistake and convince the client of closing the sale.

Developed a strategy where the meeting’s flow was redesigned, and flaws were eliminated reducing the risks and potential problems which resulted as a hindrance in closing the sale. Also started presentation and video showing to clients to make then better

Within 2 months the sales closing ratio increased to 80% just by eliminating the flaws and developing new flow of meeting and implementing client interaction techniques.

Once when in the meeting there was a slight printing error which was our fault and the client accused my company of cheating the clients, I interrupted the clients and immediately took him to the inventory to give him a visible proof that we used the exact product in the picture and there was just the printing error in quote. I added email and other necessary content to all the previous posts and aggressively started hosting webinars which required email address to register which started generating emails of potential clients.

Due to this I not only saved the deal that day but also saved the company from facing legal constraints where the client threated to sue the company.

4. Tell me about a time when things didn’t go according to your plan and you had to react quickly.

5.

Tell me about a time when you achieved a goal which at first you thought was out of reach.

As a marketing manager my task was to get increase email subscribers by 40% in first 3 months.

Developing this strategy enabled me to exceed the target by 30% where the earlier list was around 25,000 and it raised to 40,000 in 3 months.

Interview Practice: The Mock Interview Video Now you will be conducting a mock interview with someone you have selected from your network. This could be a classmate, a friend, or a family member. Your selected interviewee will ask your predicted questions, while recording your responses. Only you need to be visible on the video recording. Please ensure that you respond using the STAR methodology. Video guidelines:   

Please ensure that the audio on your interview video is clear. Videos only need to be approximately 5 minutes long. You will be submitting this video with your assignment via Dropbox. Please ensure that you are able to upload the video.

Interview Reflection

Tell me about a time when to meet your top priorities, you had to be strategic.

What are your first impressions of your mock interview performance?

Please reflect on how you answered using the STAR methodology? Did it help you to capture all the important elements? Did you feel prepared?

After your review of your interview video, do you feel there are ways you could improve your STAR response? Please explain how.

I tried to be as calm as possible and I feel confident afer the interview

I tried to relate all my answers to STAR methodology by giving answers in a flowing manner which represent the STAR methodology. Yes, I pretty much included all the aspects of the answer and I felt prepared. I again tried to answer the question in a definite flow where the flow answered the STAR

Yes, I should speak calmly and should focus on my speed of talking.

I’d like to hear It was good afer having a rough start more about your role as B2B in the first question marketing manager at Raj Water. Tell

Yes, I could have spoken more about the role which could make understanding my answer easier.

me about a time when you finalized a successful deal.

technique.

Tell me how did you enhance customer attainment in your previous role?

Afer 2 questions I was comfortable enough and could speak more conveniently and in detail

Tell me about a time when things didn’t go according to your plan and you had to react quickly.

I tried to speak as briefly as I can, however I tend to speak long which I should control and stay on the track to achieve the time limit of video Overall, it was good but there’s room for improvement as mentioned above

Tell me about a time when you achieved a goal which at first you thought was out of reach.

I have knowledge and experience about the respective field which is why I was able to share much about the question in STAR methodology Yes, I feel prepared afer giving all answers to the question according to the STAR methodology

No, I don’t think there was any room for improvement as I already answered the question using STAR methodology

Overall, I feel prepared as I made this earlier and had time to think for answers and all the answers were according to the STAR methodology

Yes, I answered all the questions effectively and using STAR methodology, but I could improve by speaking slowly and efficiently instead of giving long stories.

Yes, there’s very limited time limit about which one can speak very limited and talk everything according to STAR methodology

Assignment Submission Review Submit the following components to the Assignment Submission Folder for grading afer the in-class mock interview. 1. 2. 3. 4.

Job posting that you based your interview questions and reflections on. Written predicted questions with your STAR responses Written mock interview reflection Video Link attached to drop box.

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