Elo Pakistan Business Plan PDF

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Summary

What is a company's plan for how it will match its internal strengths and weaknesses with external opportunities and threats to maintain a competitive advantage?...

Description

2021

TABLE OF CONTENTS

Executive Summary

5

EloPakistan – Business Plan Chief Executive Officer

6

Research Writers/ Editors

7

Admin And Hr Manager

7

Business Developer (Marketing & Sales Executives)

7

Accountant

8

Client Service Executive

8

Industrial Overview

9

Industry Overview

9

Market Research

10

Our Market

11

Writing Services Trends In Usa

12

Sessays For Sale: The Booming Online Industry In Writing Academic Work To Order Now A Degree Is A Commodity, No Wonder More Students Are Cheating Custom Writing Services -- Market Overview Market Identification Market Size Segmentation Growth Speed Geographical Distribution Of Services 1 | Page

12 14 16 16

By Group 8 16 Muhammad Suhaib 16 F2018005058 17 Abbas Afzal F2018005052 Qamar ud Din F2018005059 17 Muhammad Sabah Karim F2018005111

Seasonal Character Of The Market

18

Customers/Clients

18

Customer Loyalty

18

Factors That Influence Buyer’s Choice

19

Pricing

19

Principles Of Operation

20

Competitors And Leaders

20

Regulations

20

Current Trends Within The Industry And Market Success Factors

21

Custom Writing Services: Market Overview

21

Division

22

Improvement Speed

22

Land Dispersal Of Organizations

23

A Typical Character Of The Market

23

Canada Canadian Freelancers Turn To The Us Market To Secure Higher-Paying Gigs Australia Document Preparation Services - Australia Market Research Report

23 23 26 26

Competitive Analysis

27

Our Niche

27

Competitive Analysis

27

Competitive Edge

27

Our Main Competitors

29

Uk Essays

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29

Services

29

Prices

29

Oxbridgeessays

30

Types Of Services

30

Prices And Payment Methods

30

Conclusion

30

Marketing & Implementation

30

Digital Marketing

30

Seo Optimization

31

Social Media Marketing

31

Print Media Marketing

32

Expansion Plan Expansion Plan

32 33

Digital Marketing

33

Establishing Offices

33

Deploying An Internal Communication Software

34

Recruiting Local Writers

34

App Development

34

Outsourcing To Asian Market

34

Website Proposal

34

Scope Of Work

34

Cross Browser Compatibility

35

Mobile Compatibility

35

Functionality Associated With The Front-End Users

36

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Consumer Pages

36

Writer Segment

37

Technical Requirements

38

Warranty

39

Terms And Conditions

39

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EXECUTIVE SUMMARY

AcademicsOnDemand is an Online Content Mill, which will operate from its physical office located in London, United Kingdom. The basic premise behind establishing our Content Mill is to assist researchers and individuals in the field of academia with content writing services. Our research writers will provide research writing service of all academic levels, including GSCE, bachelors, masters, and Ph.D., and will cover all subject areas.

We are aware that several experienced freelancers are working in the industry for quite a long time, which is the main reason for spending time and resources for the sake of conducting a thorough feasibility research along with market surveys to gain a competitive edge over our competitors. We will focus on our clients and try to achieve the expected and desired outcomes by the launch of our research writing organization. By initiating our own company, we will be able to provide well-written and well-edited write-up at a reasonable price rate. We will also propose a broad range of services to our customers, and we will guarantee that we work hard to deliver the requested contents and fulfil the requirements of the order. The primary goal of our business is to prioritize our clients and their needs and to comply with professional ethics and our core values. We will guarantee that we hire gifted writers and editors who are well-experienced in a wide variety of fields. We will demonstrate our commitment to sustainability by actively participating in the welfare projects and integrating sustainable business practices wherever possible. We will also ensure that we hold ourselves accountable to the highest standards by meeting the needs of our clients. ABOUT US

Our CEO observed during his college days that his foreign classmates were struggling with their 5 | Page

assignments and research papers because of having difficulty managing their jobs and coursework at the same time. Our CEO helped them in managing both tasks by assisting them with their assignments and getting compensated for it, while his friends had more hours to work without compromising their grades. The entire business thus revolves around a similar structure that we help researchers and individuals, who are either unable to meet specific standards or are struggling with managing their time, in exchange for a reasonable fee. We are here to serve individuals from the field of academia, belonging to any given educational level and from any subject area. We believe in high quality and efficiency as it helps an organization in achieving financial stability and competitive edge. Similarly, our business practices reflect on the same principles that we guarantee merit and distinction on the delivered work. Furthermore, we make sure the delivery of all orders in the requested time frame. Thus, meeting the criteria for quality and efficiency.

Our Vision Our vision is to become the No. 1 research writing company in the UK, by helping all the students, researchers, and individuals from the field of academia and fulfilling the requirements of their orders.

Our Mission Our mission is to develop an educational community and contribute to the sustainability of the UK economy. As it is evident from our vision, we want to help the students and researchers of the UK by reducing their burden and assisting them in managing their workload.

TEAM STRUCTURE

AcademicsOnDemand observes following organizational/ legal structure: ● ● ● ● ● ● ●

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Chief Executive Officer Writers/Editors Admin and HR Manager Manager of Writing Team Business Developer (Marketing and Sales Executive) Accountant Customer Service Representatives

CHIEF EXECUTIVE OFFICER

● Increases the effectiveness of management by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions;

nd signing business deals nsible for leading and directing the business rge for signing checks and documents on behalf of the company s the success of the organization

Research Writers/ Editors S/ EDITORS

● Responsible for handling the services of editing and proofreading ● In control of managing word processing services ● Responsible for conducting research and delivering the research paper within the given time duration. ADMIN AND HR MANAGER

● Responsible for monitoring the operations of the human resource department and other administrative tasks for the organization ● Responsible for drawing up contracts and other legal documents for the company ● Designing job descriptions with KPI to drive performance management for clients ● Holding meetings regularly with key stakeholders to review the effectiveness of HR Policies, Procedures, and Regulations ● Maintaining office supplies by checking stocks; placing and expediting orders; evaluating new products. ● Certifying operation of equipment by completing preventive maintenance requirements; calling for repairs. ● Defining job positions for recruitment and managing the interview process ● Carrying out staff induction for new team members ● Responsible for training, evaluation, and assessment of employees ● Responsible for arranging travel, meetings, and appointments ● Monitoring the operations of the daily office activities

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BUSINESS DEVELOPER (MARKETING & SALES EXECUTIVES)

● Managing external research and coordinate all the internal sources of information to retain the best customers of the organization and attract new ones ● Modelling demographic information and analyzing the volumes of transactional data generated by customer purchases ● Identifying, prioritizing, and reaching out to new partners, and business opportunities et al ● Identifying development opportunities; following up on development leads and contacts; participating in the structuring and financing of projects; assuring the completion of development projects. ● Responsible for supervising implementation, advocating for the needs of the customers, and communicating with clients ● Developing, executing and evaluating new plans for expanding sales ● Documenting all customer contact and information ● Representing the company in strategic meetings ● Helping in achieving increased sales and improved growth for the company ACCOUNTANT

● Responsible for preparing financial reports, budgets, and financial statements for the organization ● Providing management with economic analyses, developing budgets, and accounting reports; analyzing financial feasibility for the most complex proposed projects; conducting market research to forecast trends and business conditions. ● Responsible for financial forecasting and risks analysis. ● Performing cash management, general ledger accounting, and financial reporting for one or more properties of the organization. ● Responsible for developing and managing economic systems and policies ● Responsible for administering payrolls ● Ensuring compliance with taxation legislation ● Handling all financial transactions for the company ● Serving as an internal auditor for the company CLIENT SERVICE EXECUTIVE

● Ensuring that all contacts with clients (via e-mail, website, SMS or phone) provide the client with a personalized customer service experience of the highest level ● Using every opportunity to build a client’s interest in the company’s products and services through interaction with clients on the phone 8 | Page

● Managing administrative duties assigned by the manager in a useful and timely manner ● Staying abreast of any new information on the company’s products, promotional campaigns, etc. to ensure accurate and helpful information is supplied to clients in response to their inquiries ● Distributing mails in the organization ● Handling any other duties as assigned by the line manager INDUSTRIAL OVERVIEW

Depending on the industry, freelance work practices may vary over the time. In some sectors such as consulting, freelancers may require clients to sign written contracts. While in journalism or writing, freelancers may work voluntarily without payment to build their reputations or a relationship with a publication. Some freelancers may provide written estimates of work and request deposits from clients. Payment for freelance work also depends on industry, skills, and experience. Freelancers may charge by the day, hour, per word price, or on a per-project basis. Instead of a flat rate or fee, some freelancers have adopted a value-based pricing method in which the payment amount is paid on the basis of the perceived value of the results. By custom, payment arrangements may be upfront, percentage upfront, or upon completion. For more complex projects, a contract may set a payment schedule based on milestones or outcomes. One of the drawbacks of freelancing is that there is no guaranteed payment, and the work can be highly precarious. INDUSTRY OVERVIEW

In writing and other artistic fields, “freelancer” and its derivative terms are often reserved for workers who create work based on their initiative and then seek a publisher. They typically retain the copyright to their work and sell the rights to publishers in time-limited contracts. According to a recent “Freelance Industry Report,” 45% of the UK Freelance market is composed of writers, editors, bloggers, and copywriters. However, only 5% claimed that they have rendered services as research/academic writers. Hence, we are here to capitalize on the market gap and provide professional research writing services to individuals from all across the globe. However, initially, we will launch our services in the UK market. From all available statistics, it is safer to say that the research writing business is growing steadily despite the competitive nature of the industry. One thing is certain, if you are wellpositioned, and have the required business skills, network and good testimonial from your clients; you will achieve a competitive edge over your competitors in the research writing 9 | Page

services industry. Lastly, the good thing about the research writing services is that it has tens of thousands of potential customers. MARKET RESEARCH

To ensure the success of our company, we conducted a thorough market research before embarking upon this journey. Through our research, we identified a massive gap in the demand and supply of research writing services within the UK market. Even though the difference in the international market is much more significant than the UK market, we have decided to launch the business in the UK market to build a reputation. However, we have planned to expand the reach of our services to the international market after generating profit in the UK market. Our vision is quite evident as we wish to help individuals succeed in the field of academia irrespective of their geographical location. However, we will initially offer our research writing services to the students and researchers of the UK. Following is the list of our target audience:

OUR MARKET

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TARGET MARKET Initially our target market would be comprised of students residing within the UK. Whether they are immigrants or locals, we will target all the students to ensure maximum sales and revenue generation.

MARKET SEGMENTATION The market will be segmented into the following categories: International Students Local Students A-Level Students GCSE Students Undergrad Students Graduate Students Post Grad Students Research Publishers

MARKET SIZE Initially our target market would be comprised of students residing within the UK. Whether they are immigrants or locals, we will target all the students to ensure maximum sales and revenue generation.

WRITING SERVICES TRENDS IN USA SESSAYS FOR SALE: THE BOOMING ONLINE INDUSTRY IN WRITING ACADEMIC WORK TO ORDER

It takes about three minutes to order a final dissertation for an English literature degree at the UK Essays website. I pick my country, subject and required grade. I go for a 2:1, choose a length – let’s say 5,000 words – a seven-day deadline, and watch the price calculator hit £687 (or £1,236 for a two-day turnaround). Click “next step” and I can enter my topic before being 11 | Page

matched with a suitable writer, who will produce an essay “personalized to my requirements”. It would come with a series of promises. “The work we produce is guaranteed to meet the grade you order, or you get your money back.” It will also be “100% free from plagiarism” – and on time. All of this would be totally legal and, the owners of UK Essays insist, ethical, too – because what its customers are definitely not supposed to do is submit the work as their own. “Our essays … are the best, most useful study aid in the world,” says Daniel Dennehy, chief operating officer at All Answers, the Nottinghamshire Company that owns UK Essays. “They increase any student’s understanding of a topic, which subsequently improves their ability to write an excellent, unique answer of their own.” UK Essays says it sold 16,000 assignments last year, up from 10,000 five years earlier, written by a network of 3,500 researchers. The company’s “fair use policy”, which requires a click away from the order page, spells out the rules. “Even if you did make minor alterations to the researcher’s work, this would still be considered plagiarism,” it warns. But, Dennehy accepts, “I have worked here for nine years and I am not naive enough to think that all our clients use the work correctly.” He declines to estimate what proportion of his customers are cheats. The growth of these sites, which are known as essay mills, is now troubling the higher levels of government. Jo Johnson, the universities minister, has appealed to student bodies and universities to help tackle so-called “contract plagiarism”, which he sees as a growing threat to academic integrity. New guidelines, to be published in time for the next academic year, are expected to recommend a new sector-wide policy, and the government has not ruled out beefing up the law. Universities minister Jo Johnson says it is ‘unacceptable’ for students to cheat by paying websites to write essays for them. Photograph: Chris Radburn/PA The intervention follows a report published last summer by the Quality Assurance Agency (QAA), which maintains standards in higher education. It found that anti-plagiarism policies were variable across universities, and that fraud law isn’t robust enough to legislate against the misuse of essay mills. It also suggested a ban on advertising, and explored the role of search engines, which present hundreds of results to students looking for essays. The government believes there are more than 100 mills in operation, churning out anything from B-grade GCSE coursework (£106 on UK Essays) to a 100,000-word PhD in criminal law (£82,238). “But our research suggests it’s more like 1,000 sites,” says Prof Phil Newton, the director of learning and teaching at Swansea University and an expert in academic plagiarism. Previous estimates suggest that more than 20,000 students a year in the UK are paying for essays to get degrees. The true figure may be much higher. 12 | Page

“This is a very fast-moving problem, which the sector and legislation has been slow to address,” Newton adds. “When I started researching it in 2009, I couldn’t believe what was available and how little research had been done. On some sites you can even enter your course code and the name of your lecturer and the writer will tailor an essay to that. To the man on the street,” he adds, “it’s very odd that this sort of thing is legal.” Universities are equipped to detect old-fashioned, cut-and-paste plagiarism. Software such as Turnitin, which claims 97% of UK universities as customers, flags up passages it identifies in existing sources. But it cannot detect an original essay written by someone else. Even when lecturers suspect foul play, it can be hard to know how to act. “I had one instance recently when a student received a much higher mark tha...