Exam 2018, questions and answers PDF

Preview

Summary

Take home exam - Case...

Description

CLI CKDI SHES:SERVI NGNEW CI TI ES MKTG4 09 1

Ex e c ut i v eSumma r y

2 Cl i c k Di s he si sac omp a n yt ha tp r o vi d e st he i rs e r vi c e st oc on s ume r si nCa l g a r y , Edmon t o n, a ndVa n c o u v e r . Th e i rma i npr od uc ti saf o ods e r v i c emob i l ea pp l i c a t i ont h a the l ps p e o pl ewi t hb us yl i v e so r de rf oo da ndc ho os ep l a c et oe a tmor ee ffic i e nt l y . Th e i rc or es e r v i c e s i nc l u deGr a b&Go, Gr a b &Go+,a n dDi ne I n. Gr a b&Goa l l o wsus e r st oor de rf o odf r oml o c a l r e s t a ur a nt sa n dp r e p a yo nl i n e ,t h e ns i mpl yp i c kupt he i rme a li na ne xp r e s sl i ne .Di n e I na l l o ws u s e r st oc o mpl e t et h ee n t i r ei nr e s t a u r a ntpr oc e s swi t hi nt hea ppwi t h ou th a vi n gt owa i to na s e r v e r . Thec o mpa n yi sl oo ki n gt ogr o wa nds e c ur et h e i rp o s i t i o ni nt hef o ods e r vi c ei nd us t r ya n d t h ef o oda ppma r k e t . Th i si sc u r r e nt l ydi ffic u l tho we v e rf o rCl i c kDi s h e sd uet ot h e i rl i mi t e d c a pi t a la n dbr a nda wa r e ne s sa n ds e v e r a lot he rc ompe t i t or si nt h i sma r k e ts pa c e .Thef o ods e r vi c e i nd us t r yi se x t r e me l yf a s tmo vi n gma r k e t ,a f t e ro nee nt e r st h ema r k e t ,s i mi l a rs e r vi c e spo pup a l mos ti mme di a t e l y . Ma n yo t he rc ompe t i t or sofCl i c kDi s he sh a v eno ton l yma r k e t e das i mi l a r p r od uc tbu tt h e yha v ei mpr o v e dup oni t . I no r de rt odi s t i n gu i s ht heCl i c k Di s he sb r a ndf r o mi t sc ur r e ntl oc a lc ompe t i t i o n, Ski p Th e Di s h e sa ndUbe r Ea t s ,t hec o mpa n ys h ou l dl oo kt oma r k e tt oad i ffe r e ntt a r g e tma r k e t t h a nt he s et woc o mpe t i t o r s .Bot hSki pThe Di s h e sa n dUbe r Ea t st a r g e tna t i o na la ndi n t e r na t i on a l f a s tf o odf r a n c hi s e ss uc ha s ;Ha r v e y ’ s ,Mc Don a l d s , a n dA&W.Cl i c kDi s h e ss ho ul db e g i nt ot a r g e t l oc a lc ha i ne dr e s t a ur a nt s , s e eEx hi bi t1 .The s el o c a lr e s t a ur a nt sno ton l yha v emul t i pl el oc a t i o ns i nVa nc o u v e r , Ed mon t o n, a ndCa l g a r yb uta l s oa c r os sCa na da . Fo rno w,Cl i c kDi s he ss ho ul df o c us o nma ki n gt he ms e l v e sal e a d e ri nt hei nd us t r ya n db e t t e re s t a bl i s ht he i rb r a ndi nt h e s et hr e e c i t i e s .Onc et hi sp r o v e ss u c c e s s f ul , t he yc a nl oo kt oe xp a ndf ur t h e ri n t oCa na d ab ye xp a nd i n g t h e i rp a r t ne r s h i pwi t ht he s eh i ghe ndr e s t a ur a nt s .Thel on gt e r mp l a nf ort h ec omp a n yi st o e x pa ndi nt ot hee a s tc oa s tofCa na dab e f or ema ki n gt he i rwa yi nt oOn t a r i oa ndQue be c . Th i s i nc l u de sc i t i e ss u c ha sCh a r l ot t e t o wn ,Ha l i f a x ,a n dMo n c t on .Th e s ec i t i e so nt hee a s tc oa s th a v ea n umbe ro fhi ghe nds ma l lc h a i nr e s t a u r a nt s . Toa t t r a c tt he s eh i g he re n dp a r t n e r s ,Cl i c kDi s he swi l lb e gi nt oa ddf e a t ur e st h a tt he i r c omp e t i t or se i t he rh a v eord on o th a v e .The s ef e a t ur e swi l lb ehe a v i l yma r k e t e dt ot h e i rt a r g e t ma r k e tt hr ou ghs oc i a lme d i a .Spe c i fic a l l y ,ah omed e l i v e r yf e a t u r ewi l lbev e r ye nt i c i n gt oma n y r e s t a ur a nt si nt hec o mpa n y ’ st a r g e tma r k e tbe c a us et h e s er e s t a ur a nt sdon otha v et h ec a pa bi l i t yo r c a pi t a lt oop e r a t et he i ro wnde l i v e r ys y s t e m.Thea bi l i t yt oou t s ou r c ede l i v e r yl e t st her e s t a ur a nt a s s umel i t t l et onor i s ka n dc os t sa s s oc i a t e dwi t hd e l i v e r y . Thes e c on da r ya l t e r n a t i v ei n v ol v e se n t e r i n gt h eTor on t oa n dMo n t r e a lma r k e t s .Al t h ou gh t h e r ea r ean umbe ro fc ompe t i t o r sa ndmo vi n gi nt ot h i sma r k e tha sah i gh e rfina n c i a lr i s k, Tor o nt oa ndMo nt r e a lh a v ev e r yl a r g epo pu l a t i on s . Th i sme a nst ha twi t hl a r g e rp op ul a t i on ,c ome s mor er e s t a ur a n t sl o oki n gt os a t i s f yma n yc u s t o me r s .The r e f o r e ,t h e r ei sr o omf ora no t h e r c omp e t i t ors uc ha sCl i c k Di s he s .

3 Pr o bl e m St a t e me nt Cl i c kDi s h e si safir s t mo v e ri nt hef o ods e r vi c ea p pl i c a t i onma r k e twi t hl i mi t e dc a p i t a l . Ho we v e r ,t hi sma r k e ti se xt r e me l yf a s tmo vi n ga nds t r on gc ompe t i t o r sc a nbear e a lt hr e a tt ot h e c omp a n y . I nor de rt obe c omeal e a d e ri nt h e i rma r k e tt h e yn e e dt oi nc r e a s et he i rb r a nda wa r e n e s s wi t h ou ts pe n di n gal otfina nc i a l l y . Obj e c t i v e Theo b j e c t i v eo fAl e cWa n gf o rCl i c kDi s he si st ogr o wa nds e c ur et h ec o mpa ni e sp os i t i on i nt hef oo ds e r vi c ei nd us t r ya n dt hef o oda ppma r k e t . Wa n gh op e st oa c hi e v et h i sb yf ur t he r d e v e l o pi n gCl i c kDi s he s ’ma r ke t i n gmi x . I nt r o duc t i ont oSWOT TheCl i c kDi s h e so r g a ni z a t i oni saf oo ds e r vi c ec o mpa n ywi t hamob i l ea ppl i c a t i o n. Th e c omp a n yi sb a s e do utofCa na da . Wi t ht he s ea t t r i b ut e st h ec o mpa n yi ss us c e p t i b l et oma n y s t r e n gt hs , we a kne s s e s , op po r t un i t i e s ,a n dt hr e a t s . Al lofwh i c ha ffe c tt h ec o mpa n yi non ewa yo r a no t h e r . SWOT S t r e n g t h s - Bu s i ne s sb a s e di nVa n c o u v e r , Ed mon t o n, a ndCa l g a r y o Aso fNo v e mbe r20 17 ,t hec o mpa n yha sc on t r a c t e d3 50r e s t a u r a nt s - Ha s1 2f ul l t i mes t a ffma n a gi n gi t st e c hn ol o gya ndma r k e t i n gf u nc t i on s - De ma nd i n ga n dc ompe t i t i v ena t ur eoft h er e s t a ur a n ti nd us t r ye n s u r e si t ss us t a i n a bi l i t y - Bo t h“ Gr a b &Go”a n d“ Di n e I n”h a v enoo nbo a r di n gc os t s( e q ui p me ntorl i c e ns i n gf e e s ) f orp a r t ne rr e s t a ur a n t s - Pr oc e s s e st r a n s a c t i on sa ndma na g e sr e s t a ur a n to pe r a t i on sb yl e v e r a g i n gs e l f s e r vi c e t e c h no l o gy - St r e a ml i ne sc on s ume rdi ni n gp r o c e s s e sa ndo pt i mi z e sl a bo ure ffic i e nc i e swi t h c omp r e h e n s i v es ol ut i on st oha nd l ebo t hi nr e s t a ur a nta ndt a k e ou ts e r vi c e s - En ha nc e sh os pi t a l i t y ,p r o vi d e se xp e r i e n t i a ldi ni n g - Mo bi l eor de r i n gs ol ut i on sf orr e s t a ur a nt st ha tdon oth a v et her e s ou r c e sorc a pi t a lt o d e v e l o pt he i ro wna p ps - Al l o wsr e s t a ur a ntpa r t ne r st of oc uso nt he i rop e r a t i on sa ndbe c o memor ec ompe t i t i v e - La c koffina nc i a lr i s kf o rr e s t a ur a nt st oj oi n o Ma ki n gi tun i q uea mon g s tc ompe t i t o r s - Me r c ha nta p pa n dt a b l e tf r e ef orpa r t ne r i n gr e s t a ur a n t s We ak ne s s e s - Cl i c kDi s h e sh a sl i mi t e dc a pi t a la n db r a n da wa r e ne s s - Asas t a r t u p, t hec ompa n yl a c ksr e p ut a t i oni nt hef o ods e r vi c ei nd us t r y - Gr a b &Go+f e a t u r ewa ss t i l lp a t e ntp e n di n ga so fNo v e mbe r20 17 Op po r t u ni t i e s - Ma i npr o du c t( a pp l i c a t i o ns )c ou l dr e v ol ut i on i z et hewa yp e op l eor de rf o oda ndl o okf o r n e wpl a c e st oe a t

4 - Foo ds e r vi c e si nd us t r i e sa r ee x pe c t e dt og r o w

Th r e at s - Pos s i bi l i t yt ha tl a r g er e s t a u r a ntbr a nd swi t hd e e ppo c k e t sc o ul de nt e rt h e s ema r k e t swi t h i n v e s t me n t si ns ub s t i t u t ea pp l i c a t i on s - Ex t r e me l yf a s tmo vi n gma r k e t ,a f t e re n t e r i n gt h ema r k e t ,s i mi l a rs e r vi c e sp opupa l mos t i mme d i a t e l y - Compe t i t or s o Ub e r Ea t s ,Ski p Th e Di s he s , Ri t u a l ,Gr a bb I mpl i c a t i onsofSWOT The SWOT analysis outlines that ClickDishes have a great number of strengths which come from their operations and the product that they offer to other business. With the many strengths of the ClickDishes applications, they are given the opportunity to be able to revolutionize the way people order and pay for food, along with giving restaurants a chance to expose themselves to new cliental. As with most start-ups there is a high threat of competition. This competition comes from similar services looking to reap the benefits from the fast moving and very beneficial food service industry. The biggest weakness for ClickDishes is their limited capital and brand awareness. This makes it very difficult to make the big splash in the food service industry that they are looking for. PESTE Po l i t i c al / Le g a l The r ea r ema n ypo t e n t i a lr i s kst ohu ma nh e a l t hi nt h ef o ods e r vi c ei nd us t r y .The r e f or e , t h e r ea r ev e r ys t r on gh y gi e n er e g ul a t i on sp uti np l a c eb yt heCa na di a nl a w.Mo r es pe c i fic a l l y , t h e s es t a nd a r dsa r ee nf o r c e db yt h eCa na di a nFoo dI ns pe c t i o nAg e nc y . Th e r ea r eba r r i e r st oe nt r y f ort h ef oo ds e r vi c ei nd us t r y , s uc ha st h emi n i mum wa g el e gi s l a t i oni nCa na da . Ec on omi c Bo t ht hegl o ba la n dNo r t hAme r i c a nf oo ds e r vi c ei nd us t r i e swe r ee xp e c t e dt ogr o wa t c omp ou nda nn ua lgr o wt hr a t e s( CAGR)o f5 . 9% a nd2. 5%, r e s pe c t i v e l y .Asof20 16 ,t he r e s t a ur a nti n du s t r yi nCa na dawa swor t hUS$7 5b i l l i on .Thei nd us t r ya l s os ho we dr e v e nu e sof $ 52 . 5bi l l i oni n2 01 5, a ndaCAGRof4 . 9% be t we e n2 01 1a nd20 15 .Qu i c k s e r vi c er e s t a ur a nt s a ndf a s tf o oda c c ou nt e df o r38 . 8 %o ft h ema r k e t . Ov e r a l lgr o wt hi se x pe c t e dt or e a c h68 . 5bi l l i o n b y20 20 .De s pi t ei t se x c e l l e ntgr o wt h, t heCa na di a nf o ods e r vi c ei nd us t r yd r op pe di npr e t a x p r ofitt o4 . 2 %d uet oi n c r e a s i n gl a bo ur , f oo d, a ndbe v e r a g ec os t s .La r g ef oo ds e r vi c ec or po r a t i on s we r ea b l et ot a k ea d v a nt a g eofe c on omi e so fs c a l e . S oc i a l Gr o wt ho ft hee c on omywa sf ur t he r e db yt hec ha n g i n gl i f e s t y l e so fCa na d i a nc on s u me r s : b us i e rl i f e s t y l e s ,l e s st i mef o rc oo ki n ga th ome ,ma k e sc on s ume r smor el i k e l yt oc ho os ef o od s e r vi c eo p t i o ns .Ho we v e r ,ma n ys t ud e nt sa n dpr of e s s i on a l sn ol o n g e rh a v et h et i met h a ti s r e q u i r e dt oo r de ra n dr e c e i v ef o od .Thi sl i mi t e da mou ntoft i mei se no u ght oma k es t ud e nt sa n d

5 p r of e s s i on a l sa v oi dg o i n go utf orme a l sc o mpl e t e l y .Thi so c c u r se s pe c i a l l yi nbu s ydo wnt o wn a r e a s .Re s t a ur a n t sa r ec on s t a nt l yt r y i n gt os a t i s f yt h i sc os t ume rde ma n da ndi nc r e a s i n gs t a n da r d s f r omc o ns ume r s ,wi t h ou ti mpl i c a t i n ga n yne g a t i v ea ffe c t so nt he i rfina n c i a l s .The r ei sa l s oa n i nc r e a s i n gf a dwi t hh e a l t hf o oda mon g s ts o c i e t y .Th i si nc l u de s ;v e g a nr e s t a ur a n t s / o pt i o ns , v e g e t a r i a nr e s t a u r a nt s / op t i on s , a n dg l ut e nf r e eo pt i on s . T e c h no l o gi c al Ther a pi dp a c eo ft e c h no l o gi c a lc ha n g e sha sc a us e dq ui c ka d j u s t me nt si nma n yi n du s t r i e s i nc l u di n gt hef o ods e r vi c ei n du s t r y .Te c hn ol o gyha sa l l o we df ort h ef oo ds e r vi c ei nd us t r yt og a i n b e t t e ri ns i gh tf r omt h e i rc on s ume r s . Th i si nc l u de sr e c e i vi n gbe t t e rf e e db a c ka n dl e v e r a gi n g c us t ome rda t a .Te c h nol o gyh a sa l s oc h a n g e dr e s t a ur a n to pe r a t i o nsb yi n c r e a s i n ge ffic i e n c y . Te c h nol o gywi l lc o nt i nu et or e q ui r ene wa ndu pd a t e ds y s t e ms( onh o wb us i ne s si sd on e )f r om c omp a n i e si nt h ef o ods e r vi c ei nd us t r y . En v i r on me n t al The r ea r ema n ye n v i r on me n t a lf a c t or st ha ti mpa c tt hef oo ds e r vi c ei nd us t r y .The s e i nc l u dema na gi n gwa s t ea ndc on s e r vi n gr e s o ur c e s , s up po r t i n ge t hi c a lt r e a t me n t sa ndha vi n ga s us t a i n a bl es y s t e m,a ndu s i n gt e c h nol o gyt ha tc o ns e r v e sa nds a v e s . I mpl i c a t i onsofPESTE The PESTE analysis highlights possible concerns and opportunities for the ClickDishes organization. ClickDishes is looking to expand themselves and partner with more restaurants. These restaurants should respect the increasing pressures from environmental factors, as well as, the restaurants operations should continually follow health and safety regulations put in place by the Canadian government. Both environmental and political aspects, if not followed correctly by partnered restaurants, would not only hurt the restaurant’s brand but also the ClickDishes brand. In regards to technology, the product with which ClickDishes is offering (Grab&Go and Dine-In) are great options for restaurants looking to adopt a new system in order to keep up with the pace of technology in the food service industry. For ClickDishes, the industry in which they have entered will only continue to grow economically. This is partially due to society changes. Since people are becoming busier and no longer have time to make food at home, these people will turn to apps such as ClickDishes for a simpler and more efficient alternative.

6

Compe t i t i v eAs s e s s me nt–Po s i t i oni ng ( Comp e t i t or ss pl i ta c c or di n gt opr o du c to ffe ra ndt hec o mpa n ya sawho l e )

Gr a b &Go Gr ab b–p r o vi di n gon l i neo r d e r i n g ,l a unc he di nTo r on t o20 14 .Ta r g e t son l yt h eTor o nt oma r k e t , u nl i k eCl i c kDi s h e swhoha sal a r g e rt a r g e tma r k e t . Ri t ua l–p r o vi di n gas i mi l a rs e r vi c ea sGr a b&Goi nma j orNor t hAme r i c a nc i t i e ss u c ha sTo r on t o , Ch i c a g o ,a ndNe wYor k. Ri t u a lha sau s e rf r i e n dl ya ppwi t hal a r g es e l e c t i o no fr e s t a u r a nt s . Ho we v e r ,t heme n usf e a t ur e dont hi sa ppd on o ti nc l udei ma g e s . Gr ab &Go–Al l o we dus e r st oor d e rf o odf r oml oc a lr e s t a ur a nt sa n dp r e pa yo nl i ne ,t he ns i mpl y p i c ku pt he i rme a li nt hee xp r e s sl i n e .Cus t ome rr e a c hi nVa nc ou v e r , Ed mon t on ,Ca l g a r y .Offe r s h i ghq u a l i t yi ma g e sf ort h e i rme nu s .Thi sc r e a t e sa na e s t he t i c a l l yp l e a s i n gl oo kont h e i ra pp . Di ne I n Nokno wnc ompe t i t o r s ,Cl i c kDi s h e swa sap i o ne e ri nt hi sp a r t i c ul a rdi n i n ge xp e r i e nc e .Th e e x c l u s i v ef e a t u r e sf r o mt hi sp a r t i c ul a rpr o du c tgi v eCl i c kDi s he sac ompe t i t i v ee dg e .Ho we v e r , s omel a r g e rf r a nc hi s e sh a v et hec a pi t a lt ode v e l opt he i ro wna p ps .

7

Cl i c kDi s h e s

J us tEa t–Af o odde l i v e r ya p pc r e a t e di nDe n ma r k. Th i sa p ph a sc on ne c t e dr e s t a ur a nt st o c on s ume r sb ypr o v i d i n gafle e tofdr i v e r st ha tf a c i l i t a t ed e l i v e r yf r om t hep a r t ne rr e s t a ur a nt st o p a yi n gc us t ome r s .Thi sa p ph a sb e e ne xt r e me l ys uc c e s s f ula ndha se x pa nd e di nt e r n a t i on a l l y , wh i c hi nc l ud e sCa na da . Ho we v e r , t hi sa ppr a ni n t opr ob l e mswhe ni twe ntu pa g a i n s t Ski p Th e Di s h e s ,a no t h e rc ompe t i t o r . S k i p The Di s h e s–ASa s ka t c he wa nba s e dc o mp a n y ,l i k eCl i c kDi s h e s .Th ea ppwa sf o un de di n 2 01 2. Th i sc omp a n yha sa l r e a d yp e n e t r a t e dma j o rCa na d i a nc i t i e sa nde c on omi ch ub s . * Th et woa pp s( J us tEa ta ndSki p Th e Di s h e s )ha db a r e l ya n yd i ffe r e nc e s .J us tEa th a ss i nc e p ur c ha s e dSki pThe Di s h e si n20 16 . Ub e r Eat s–Ube rTe c hn ol o g i e sI nc . ha ss e e nt h ep os s i bl ep r ofiti nt hef oo ds e r vi c ei nd us t r ya n d e nt e r e di ti n20 14 .He a d qu a r t e r e di nt heUn i t e dSt a t e s , Ube rc r e a t e daf oo do r de r i n ga n dd e l i v e r s e r vi c ec a l l e dUbe r Ea t s .Th i sa pps e r v e sc u s t ome r swo r l d wi d e .Ube r Ea t sma k e sg e t t i n ggr e a t f oo df r omy ou rf a v or i t el oc a lr e s t a ur a nt sa se a s ya sr e q ue s t i n gar i de . Th ea ppc on ne c t sy ouwi t h abr oa dr a n g eo fl oc a lr e s t a u r a nt sa n df o od ,s oy ouc a no r de rf r omt h ef ul lme n usofy ou rl oc a l f a v or i t e swhe n e v e ry o uwa nt .

8 Cl i c k Di s h e s–Af o ods e r vi c ea ppt ha ta c t e da sapl a t f o r mf orc us t o me r st oo r d e ra ndpa yf ort h e i r f oo df r omt h e i rf a v ou r i t er e s t a ur a nt s .Pr o vi di n gt he i rt wos e r vi c e s ,Gr a b&Goa n dDi n e I n, i n Va n c ou v e r ,Ed mont o n, a ndCa l g a r y .

Se gme nt a t i on Mo m&Po p Re s t a ur a n t s I nd i v i d ua l r e s t a ur a nt s , f a mi l y o wn e d ,l i t t l ec a pi t a l a ndb r a nde xp os ur e .

Mi dLe v e l / Sma l l Ma j o rFr a nc hi s e s Ch a i nRe s t a ur a nt s Qu i c ks e r v i c e Fu l ls e r vi c e Whoa r et h e y ? e s t a ur a nt sa n df a s t r e s t a ur a nt s / l o c a la n d r f oo dc ha i ns .Su c ha s s ma l lc h a i n h ef o l l o wi n g; r e s t a ur a nt s .Suc ha s t a r bu c ks ,Sub wa y , t h ef o l l o wi n g;J OEY, St Mc Don a l d s , e t c . Ea r l s , Cor a ,e t c . Wha ta r et h e y The ya r el oo ki n gf or Loo ki n gt oi n c r e a s e Awa yt od i s t i n gu i s h l oo ki n gf or ? ac on s i s t e nta mou nt l a b ou re ffic i e n c i e st h e ms e l v e sf r om o fc us t o me r st hr o u gh a ndma x i mi z eb ot h s i mi l a rl a r g e t h e i rd oo r . Th e ya r e t h e i rd i n e i na ndt a k e r e s t a ur a ntc h a i ns . l oo ki n gt oi nc r e a s e o utop e r a t i on s . Al s o Al s ol o oki n gt o t h e i rb r a n da wa r e ne s s l oo ki n gt os a t i s f y s a t i s f yc on s u me r wi t h i nt h e i r c on s ume rde ma n ds d e ma nd sa nd c o mmun i t ybu ta r e a ndi nc r e a s i n gl yh i gh i nc r e a s i n gl yh i g h mos tl i k e l yno t s t a n da r ds ,whi l e s t a n da r ds ,whi l e l oo ki n gt ob e c omea n a vi g a t i n gf oo da n d n a vi g a t i n gf oo da n d c ha i n/ o pe no t he r l a b ou rc os t s . l a b ou rc os t s . l oc a t i o ns . Whe r ea r et he y ? Mo r eo f t e nt ha nno t , La r g e l ypo pu l a t e d Ev e r ywh e r e .Fr om l oc a t e di ns ma l l e r t o wnsa ndc i t i e s . s ma l lc ommun i t i e s c o mmun i t i e s , t h a th a v eal a r g e s o me t i me si nl a r g e r e no u ghp op ul a t i o nt o c i t i e s . c r e a t eap r ofitt ot h e mos tpo pu l a t e dc i t i e s i nt hewor l d. Wh y ? Mo m&Po ps ho pswi l l La r g e s ts e gme nti n Ac c ou nt sf or3 8. 8 % t e n dt obel oc a t e di n t h eCa na di a nf o od o ft h ef o ods e r vi c e a r e a st h a t s e r vi c ei nd us t r y . ma r k e t . Wo ul dgi v e Cl i c kDi s h e s Ha v el oc a t i o nsa c r os s Cl i c kDi s h e sal o to f c o mpe t i t o r sh a v eno t Ca na dawh i c hwi l l e x po s u r ena t i on a l l y y e tpe ne t r a t e dorh a v e p r o vi deCl i c k Di s he s a ndi nt e r na t i on a l l y . v e r yl i t t l ep r e s e nc e . wi t hr oo mt oe xp a nd i nt odi ffe r e ntma r k e t s Ho wwi l li tb e ne fit Ex po s u r eo ft h e i r Al l o wsr e s t a ur a nt Al l o wsr e s t a ur a nt t h e m? s ma l lbr a ndt oma n y p a r t ne r st of oc uso n p a r t ne r st of oc uso n

9 d i ffe r e n tma r k e t s e gme n t s , Cl i c kDi s h e swo ul db e an e wpl a t f o r mf or a d v e r t i s i n g . Ma n a g e s r e s t a ur a ntop e r a t i o ns b yl e v e r a gi n gs e l f s e r vi c et e c hn ol o gy , e nh a nc e sh os pi t a l i t y a nde x pe r i e nt i a l d i n i n gf o rt h e i r c us t o me r s .Aswe l l , o pt i mi z e sl a bo ur e ffic i e nc i e swi t h c o mpr e he ns i v e s o l u t i on st oha nd l e b ot hi nr e s t a ur a n ta n d t a k e ou ts e r vi c e s .I t wou l dbeamob i l e o r de r i n gs ol ut i onf o r aMo m&Po ps ho p t h a td ono...