Mango MOTO Business Plan 14 PDF

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Summary

Chapter 1 Introduction 1 Proposed Business Name Our company decided to name our company to “Mangomoto”. We came up to this name since our product will be mango. We will be having Mango float and also mango itself with shrimp paste. We came to “Mangomoto” from the words, “Mango mo ito”. 1 Address of ...

Description

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Chapter 1 Introduction 1.1

Proposed Business Name

Our company decided to name our company to “Mangomoto”. We came up to this name since our product will be mango. We will be having Mango float and also mango itself with shrimp paste. We came to “Mangomoto” from the words, “Mango mo ito”. 1.2 Address of the Business 1.2.1 Location of the Business

Figure 1. Location of the Business The business have chosen to locate their store in Circuit Makati which is located at Riverfront Drive, AP Reyes St, Barangay Carmona, 1207 Makati. The business chose Circuit Makati since there are a lot of people going there which can give their business a great opportunity to be known and also their product is perfect for the chill atmosphere of the place. The store will operate on Mondays to Fridays and the time will depend on mall hours.

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1.2.2 Floor Plan of the Business

Figure 2. Floor Plan of the Business

1.3 Name of the Owner/Owners: The name of the owners of this company are Marinel Allyson Baladad, Kathlleen Joyce Camo, Azalea Loma, Maureen Mendooza, Caren Moreno, Jaymie Perez, Andrea Gail Reyes and Erica Ricote.

1.4 Description of the Business Mangomoto provides its customers a satisfying taste by having their mango float. The business’ products are made of mangoes, mango ice cream, grahams, condensed milk for the mango graham shake.

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1.5 Company Logo

The business has chosen to make their logo in a circle shape which represents unity, commitment, love or community which are connected to the business in which the employers and employees will be united and committed to achieve the business’ mission, vision and its goals. They will also give their love for the business and for the community which will be their consumers. Also, they chose red, yellow and green for the logo’s colors. First is red which can help the business to attract the consumer’s attention. Also, red also increase appetite which can be helpful since the business is in food industry. Next is yellow which is aside from the product will be made of mango, yellow symbolizes happiness, friendliness and a positive vibe for the business. Lastly is the color green for the business being an eco-friendly business since they will use eco-friendly materials for their products. Aside from earning, the business also makes sure that they will help to maintain an eco-friendly environment for everyone.

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Lastly, the business chose to put their tagline “Everyday is Mangonificent” that the business will make sure to provide for the consumers.

1.6 Funding requirements and Sources The business will make a bank loan to provide for their capital as they start the business. They will use this loan to their small business and also for the starting supplies, equipment and ingredients for the business. The business chose to make load from the bank in order for them to fund their whole capital needed in opening the business.

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Chapter 2 Executive Summary This section represents the VMGO, the business model, the business and production positions, wealth improvement approaches, and the parties supporting the study. 2.1 VISION, MISSION, GOALS, AND OBJECTIVES Mission To create customer satisfaction through delivering services and products that exceed customer expectations. To provide the best quality, most innovative and reasonably priced products in the beverage industry.

Vision To be perceived as the provider of the most delicious, convenient and healthy mango products in Philippines.

Goals To be the leader in our industry attained by a well-planned expansion through retail outlets and wide product distribution.

Objectives Maintain excellent services to the customers To gain more customers for the first years of the business

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To create partnership with like-minded associations for the purpose of expanding the business. 2.2 BUSINESS MODEL Business Model ( Mango Motto ) Key Activities

Partner Network -

-

Food Bazaars - Advertise ments - EXPOS -

Youtube Other Social Media Ayala Malls

Offer: Main:

Customer Relationship -

MangoMoto

-Government -Employees

-

Others:

-

Mango Float Key Sources

Customer Segmentation Demograp hics Psychogra phics Behavioral -

Distribution Channels -

Direct Selling

-Advertisements -Supplies -Product Resources Cost Structure -

Revenue Statement

Rent Expense Utilities Expense Salaries Expense

2.3 BUSINESS AND PRODUCTION POSITION

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Mangomoto is a business wherein our ingredients for this are mango, condense, grahams, whipped cream and etc. and our products would be manufactured by the market place. They will deliver the product to the business in order for it to be prepared by the workers and be used by the customer for customizing.

2.4 WEALTH IMPROVEMENT APPROACHES This section of the executive summary describes the methodology or approaches that will be taken by the business in order to:

2.4.1 Maintain a competitive advantage 1. Mangomoto competitive edge, compared to the other shake stall is mango moto have a significantly higher quality, better tasting mango shake product. Mango moto current location can be arguably to be considered the best in the market because many students nowadays like sweets. 2. Mangomoto have a fresher and sweeter mango than the other competitors Mango moto offer good quality of shake but only for a cheaper price that will satisfy the customers taste and budget. Mango moto are committed to continuously improving the quality of our services and quality of our product and capabilities by applying to all projects we undertake. 3. Mangomoto is unique since it’s originated from Philippines. There are limited food/desert stores only in the Philippines which offered

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Mango Graham shake. In addition, our product is mostly contains of nutritious ingredients which is beneficial to consumers and for those who are on diet and want to eat something sweet.

2.4.2 Position the business in the market Our competitors would also sell their products at Circuit Makati. Consumers will have difficulty to choose food products since there are many near businesses that sell also. Some companies position themselves as affordable option for consumers to sell their low priced goods. This strategy works because most potential customers are students and employees and other people who are shopping at that time who look for affordability. It is the mission of Mango moto to provide a new and existing customers superior service with the highest level of quality. Our Mango moto stall produce great quality of shakes with fresh and sweet mangoes that will definitely satisfy the customers. Nowadays mango graham shake is popular with teenagers craving for something sweet. We also have a cheaper price with good quality of shake than our competitors. Mango moto in the market is competing on quality instead of price. Mango moto will provide good quality of services and good quality of shakes for the customers.

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2.4.3 Improve Market Share Although there are competitors in this market, by introducing to the customers the good quality of our product. We will introduce to the customers how sure we are that they will be satisfied. Our business market will be focusing on our customer service and marketing efforts on retaining customers and by using our core competences to attract and gain customers to our product. Mangomoto Company will have a unique selling point in advertising our product. We believe that we have product quality and feature advantages, and make sure that our pricing in our product will be cheaper but still the quality of our will be still be good. And make sure that our services will be fast and make sure the customer to be happy.

2.4.4 Maximize the Utilization of Resources Mango moto business focuses on how much time team members spend on various tasks. While there are multiple ways to measure resource utilization, the simplest and most common method is by taking the actual number of hours worked by a resource. Lower-thanexpected resource utilization often indicates that the project is overstaffed, or that incomplete tasks are blocking other scheduled tasks. If any of our tasks fall along the critical path, then deadlines will be missed, deliverables will be delayed, and costs will rise. We will make sure to balance the utilization of our resources so that they will

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be no wasted resources. Our company will be taking a more strategic approach that minimizes the frequency and severity of resource imbalances when (not if) they occur, and always check our resources if their enough for the production. Make sure to allocate resources based on availability and need. The simplest, smartest, and most successful approach is to create an inventory of resources. 2.5 PARTIES SUPPORTING THE BUSINESS This section describes the parties that strongly support the business. The parties have direct relationship with the business are as follows:

2.5.1 Consumer Consumers support the business by its good service and production. With the support of a consumer to the business, it gives the business a lot of potential and motivation to give more good services that surely consumers will be satisfied with the goods they are serving. Consumers will support the business if the business have a less issue and have a good review with the goods they are selling because with those good review it will help the consumers identify if the goods they are serving are satisfying or not and if they will support the business or not. Also, the business’ product will be available to everyone from 4 years old onwards who are able to eat this desert. The business also suggest that diabetic people should not purchase

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the product often since the sugar percentage of the product is high since it is made of mango and ice cream.

2.5.2 Creditors Creditors support the business by looking to the owner of the business if the owner understand the market that the business will be entering and that they expect that the owner put an abundance of serious thought into the venture. With the support of creditors to the business is that creditors look to the business if they are to commit resources to new enterprise

2.5.3 Suppliers Suppliers support the business by its good service that the goods they are selling are earning. Suppliers are the ones who provide what the business needs to sell and if the business reach their goal of selling the goods, the suppliers will have the courage to re supply that business because they have an assurance that their goods that they supply will be sold with that business. With the suppliers, their support to your business is a big help because they are essential to your business’s good health and growth. And in a business, every owner wants a good and reliable supplier. Mango Ching Mango

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

Ermin Garcia Street, Mega Q Mart (5.35) Quezon City, Philippines 1500



Fax number: 0998 869 4261



Business Supply Service – Agricultural Cooperative. Farm

Grahams Monde M.Y San Corporation 

534 Gracia St, Cainta, Rizal



Philippine Tel: (02) 655 0809

Condensed and All Purpose Milk Jersey condensed and evaporated milk 

Jersey Dairy, La Route de la Trinité, Trinity, Jersey JE3 5JP



Contact no: +44 (0) 1534 818500



Email Address: [email protected]

Ice Cream Ice cream powder 

Miguelitos Ice Cream



8888 Marian Road 2 San Martin de Porres, Paranaque City (1700)



Mobile No: 09228099752 / Landline: (02) 8225028 / Fax: (02) 8226801



Website Address: www.miguelitoscorp.com

Water Crystal Clear 

Magsaysay, Makati, 1212 Metro Manila

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

Philippine Tel: (02) 882 4635

Cups and Spoon Greenpak 

145-B Congressional Avenue, Brgy. Bahay Toro, Quezon City, Metro Manila, Philippines



Contact number: + 63 2 455 7456 / + 63 2 426 9379



Website: http://greenpak.ph/

Tissue 

8 Chestnut St. West Fairview, Quezon City, Philippines



Contact number: +63 939-929-4248



Website: http://poweracecorp.com/

2.5.4 Employees and Staff The employees and staff support the business in terms of how well service and working place in the business they are working on. Inside the business people who works in a business should have a relationship together that they communicate and work together well to make the business have a good service. Their support in the business is a big help because with this, it is also easier to make your employees and staff listen to you on what they need to do and also they will work as a team and make their work successful as well as the business the owner running.

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Chapter III Environment Analysis This section presents the industry analysis covering the forces directly affecting the proposed business: the trend in the industry, the consumers, the competitors, market forecast, market share, market position, and marketing strategy.

3.1 Global Analysis 3.1.1 Trend Analysis Mango Float is one of the most trending food that people purchase nowadays. It gives them satisfying taste which can help to feel better. One of its provider who discovered this kind of food. It provides the customers their product mango float.

3.2 External Analysis 3.2.1 Socio - economic Analysis The Customers always demand for a good quality of service and product.

That’s

why

it’s

the

business’

responsibility

and

obligation to give their customers the product that’ll satisfy their possible consumers. The company will assure its customers, that it will carry out its best performance both in offering good quality of service and product. In terms of the customer’s preference for healthy

choices,

the

company

regards

the

benefits

a

customer/consumer could get to the product. Also, the business

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would not be affected and still be in good condition even if the lifestyle choices of the consumers change. Yet, if the price of the commodities that will be used suddenly increased the price of the product that will be offered to the customers will also increase. This product could be Mangoes, because mangoes are the main product of the company. If the rate of Mangoes change, the rice of the products will be offered higher.

3.2.2 Technological Analysis Since most of the people now rely on technology it would be really a great advantage for the company to have new technologies involved. But because the product would only be sold through an actual interaction with the consumers. The only help the company could get from technology is an information about the company’s product existence. And by the use of social media, the people would be easily informed about the location were the product would be sold and how much does the product cost.

3.3.3 Economic Analysis The Philippines’ economy’s current state is not stable. The continuous increase of the dollar rate to peso affects the consumers a lot. Because this only means that it lessens their

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will to buy products in result of having a higher price. Yet, the company would not change its price whether the country’s economy change because the source of the product does not easily and directly can be affected by the changes.

3.3.4 Political Analysis Each company and business have an existing legislations or laws that directly or indirectly affect the industry. However, the company is aware of any laws that is related on selling its product. The company does also make sure that the customer will be safe on availing the product.

3.3.5 Ecological Forces In order for the company to accomplish a good and stabilize ecological condition. The product would be served with an ecofriendly cup, and also the company would mainly focus on avoiding any indecent complains about having an unpleasant setting while they experience the company’s product. Also, the company would aim to encourage its customers to protest against abominable surrounding.

3.3.6 Legal Forces By assuring the customers safety, the company will preserve its products’ pleasant looks and make sure that the product will

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always be serve free from contaminations. To prevent having accidents with the customers. Also, the company will be accountable for all legal laws and any other laws of the government that includes the business existence.

3.4 Internal Analysis 3.3.1 Strengths ● The product is a trend to the people nowadays. ● Mangoes are one of the favorite fruit of people. ● The business has enough suppliers for their ingredient and materials. ● The business is the only one who produce these products. ● We are a partnership so therefore we can have greater access to our funds. ● Nowadays people tend to buy cheaper foods. Our products are affordable to the consumers and our food products are high quality and tasty. ● Our location is desirable to gain our product popularity to make other consumers to buy it. ● Our product is potential of high scale production. 3.3.2 Weaknesses ● Other people might not know the business name which may cause them not to purchase the product.

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● Members of our business organization can have different opinions that can result to more slow decision-making than a single person who operates a business. ● One of our major problem to sell our product is we have no partner business that is well known to consumers so it will be hard to make our consumers to earn their trust to buy our products. ● Running a business is no easy to task, there’s a lot of risk ahead and so our success is still unclear.

3.3.3 Opportunities ● Constant innovation and improvement of the quality and services of products. ● The business can expand to have other branches nearby since their product is well known. ● Investors may invest

for the

fund of

company for

franchising. ● The use of new technology that can help lessen the operation cost and company’s expenses.

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3.3.4 Threats ● The weather can affect farms who plant mangoes that supply the whole business.

3.5 Industry Analysis 3.5.1Porter’s Five Forces of Analysis Porter’s Analysis Rivalry

Five

among

Forces

High; The Mango products has

existing

competitors

unexpectedly increases its demand in the past months. Other tries to start a business with the same said products because

it’s

still

in-demand

with

consumers today. Though, in terms of quality differences from competitors, the company will be able to give good quality and delicious food in the

Threat of substitute products

customers. High; Consumers are offered huge

options

in

where

to

buy

products that they can substitute with ours. But the consumers will not be able to have the same taste that the busines...