Message Board 3 PDF

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Message Board 3...

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1.a Canadian Tire. 8181 Campeau Dr, Kanata, ON K2T 1B7. Headquarters in Toronto, Ontario 1.b “Canadian Tire is Canada’s largest retailer and are a price sensitive group” (MBASkool n.d.). “The company has a strong online, automotive and financial service presence in the sector and is the world’s first hard goods retailer to begin selling gasoline at their stores to drive customer traffic.” (MBASkool n.d.) “Canadian Tire is up against the formidable likes of Walmart, Target and the expansion of Amazon online” (Beer 2013). “Canadian Tire Corporation is a Family of Companies that includes Canadian Tire Retail, PartSource, Gas+, FGL Sports (Sport Chek, Sport Mart, Atmosphere, National Sports, Hockey Experts, S3, Nevada Bob’s Golf, Sports Experts, Intersport, The Tech Shop and Pro Hockey Life), Mark's and Canadian Tire Financial Services” (Beer 2013). In regards to how their position differs from a perfect competition market, Canadian Tire has complete control over the price and technology of the various brands within the banner. Although there are many firms that exist under the banner they are all resourced in the same method through the same distribution oversight and thus have little control over pricing. With a strong presence in the casual apparel, automotive, and sporting equipment, Canadian Tire is making it increasingly difficult to enter and be successful in these markets without already being a powerful conglomerate outside of Canada. The company is now close to total market control within the country but still has a vicious competitor in Walmart to compete with. 2a. Netflix Canada 2b. “Netflix is a contributor to so-called cord-cutting—where consumers forgo traditional cable network TV in favor of alternative, usually streaming services—and it’s crushing its competition for one simple reason: It's providing quality original content at an affordable price” (Moskowitz 2018). Netflix currently experiences competition mainly from Amazon and Disney’s newly acquired HULU. “Netflix dominates its competition… its real worries are programming costs and stock valuation in what is likely to be a volatile stock market over the next several years” (Moskowitz 2018). Disney represents a growing monopolistic structure and is positioning itself to be all encompassing in the entertainment industry with the acquisition of many of 21st Century Fox’s banners. Netflix has a very large advantage over competitors right now, but they face an increasingly growing market of streaming services and content providers.

REFERENCES: Beer, Jeff. (May 12, 2013) I500: Canadian Tire rolls out new focus on innovation. Retrieved from: www.canadianbusiness.com/lists-and-rankings/canadian-tire-rolls-outnew-focus-on-innovation/ MBASkool. (n.d.) Canadian Tire SWOT Analysis, USP & Competitors. Retrieved from: https://www.mbaskool.com/brandguide/lifestyle-and-retail/4307-canadian-tire.html

Moskowitz, Dan. (Jaunary 22, 2018) Who Are Netflix's Main Competitors? (NFLX). Retreived from: https://www.investopedia.com/articles/markets/051215/who-are-netflixsmain-competitors-nflx.asp...