Quiz 1 February 2018, questions and answers PDF

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Download Quiz 1 February 2018, questions and answers PDF

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BSB 126 Marketing – Online Quiz 1 1. For every consumer who purchases a pair of TOMS shoes for $55.00, the company promises that a child will receive a pair of shoes. TOMS shoes is actively engaging in corporate social responsibility. 2. How might a technology company like Apple ensure that it behaves in a socially responsible way towards its customers? by protecting the privacy of personal information collected on its website 3. Multinational corporations are recognising their responsibility to the people who make their products even if they are not their employees. 4. Products that may damage the environment, the use of sweatshop labour and the marketing of dangerous products are examples of marketing ethical issues. 5. A relational orientation is based on the philosophy that buyers and sellers develop: a long-term relationship 6. Auction sites like eBay have mainly increased opportunities for __________ marketing. C2C 7. Whenever Valerie has a new massage therapy customer, she invites the person to be on her email distribution list. In the process, in addition to exchanging her massage therapy service for payment, Valerie is gathering: information 8. Melanie works for a small computer software company. Her boss is constantly improving their products but neglecting customers, billing and promoting the company. Her boss is probably stuck in the __________ era of marketing. production-oriented 9. Corporate social responsibility refers to the coordinated actions of government organisations to address the ethical, social and environmental impacts of business operations. False 10. Garage sales and online classified ads are examples of C2C marketing. True...