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Question: Complete activities A, C, E, and G, and answer the following questions:

Introduction This paper discuss about Brunt Hotels which is a hotel chain located in the United Kingdom (UK). They own more than 60 hotels throughout the United Kingdom. Its headquarters is located in France. The organization decided to use ethnocentric approach and send some of its staffs UKbased managers to France to lead changeover of the new hotels and later manage them after they re-open. The organization also desires to acquire other small hotel groups I other European countries which is a ten year strategic plan. The organization is trying to look for alternative ways to operate successfully in other countries. Body (Activity A) Based on the information you have at the end of Part 1, what do you think the key priorities should be? (Use your own words - do not copy and paste from the text) According to the information provided at the end of Part 1, I think that the key priorities should be;  The company should decide if they will hire their expatriate staffs, employees from the acquired organization or local staffs.  The management should also offer Cross-Cultural training to the parent employees who are willing to work in France. They should learn some basic French language, French

INTERNATIONAL HRM CASE STUDY – BRUNT HOTELS customs. They should also ensure that there is no conflict that arises when visitors visit the hotel due cultural difference.  Creating an advertisement which fits all managerial requirements.  They should also consider on going a further mile by understanding on how businesses operate in France using the SWOT analysis. (Activity C) Write a recruitment advertisement for the new positions which can be sent to existing managers by e-mail. Your advertisement should include, at a minimum, the following information: 

Main responsibilities of the new job.

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The skills you are looking for in the position.

Dear all, As you may already know, there are opening vacancies for Managerial Positions and other related job positions. We have decided to expand our business outside the United Kingdom and mainly the business will be located in France. We are creating this opportunity to those who want to work abroad although we also plan to create job opening to external channels, we strongly encourage any current staff who is interested in the role to apply. Our new Managers will be responsible for: 

Recruiting, training, and coaching staffs ensuring that they provide efficient services to esteemed customers.

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Supervising business operations and delegating various responsibilities to employees.

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Ensuring that ALL staff members follow company policies and procedures.

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Resolving complaints and conflicts.

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Ensure that all hotel activities are running smoothly.

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INTERNATIONAL HRM CASE STUDY – BRUNT HOTELS 

Providing reports and business progress to upper-level managers.

To be considered for this role, you must have the following skills; 

Strong interpersonal and communication skills.

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Fluent in speaking English

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Strong team leadership skills.

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Adaptive to change

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Managerial skills

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French speaking will be an added advantage.

Qualifications and Experience; 

3+ years’ experience as a Hotel Manager or any other managerial position.

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Bachelor’s degree in Hotel Management or any other related field. A Master’s degree will be an added advantage.

 Strong analytical skills and knowledge of Microsoft Office required To apply for the above mentioned positions, reply to this email by 1 st June, 2020 stating the reason why you are interested in this role accompanied by your resume and relevant documents.

Regards, C.E.O

(Activity E) (Activity E) You are a management consultant who must design a selection process for the candidates. There is no budget limit for the development of the process; the senior management team knows that it is important to get the right person for the job. However,

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INTERNATIONAL HRM CASE STUDY – BRUNT HOTELS because the new hotels must be up and running quickly, they ask you to design a selection process which will take a maximum of two days. You must present your ideas and be able to justify why your method is appropriate. Employee selection is the process of identifying the most suitable candidate for the pool of recruits. By selecting candidates for the required positions, an organization will get quality performance of employees who will be willing to follow the rules and procedures of the company. The best advice I can give the management in the selection process is to call for interviews, then use testing for example handwriting, then short listing, use of referees, medical and physical examination and finally appointment letter. ACTIVITY G The management team asks you to conduct Internet-based research to find out what expatriate support services are available in France. You should create a list of the services that are available and provide details of at least one organization which could provide the services. These services should then be listed in order of priority for the expatriates. You will present your ideas, so you should be prepared to justify your reasons for prioritizing the services. There are a lot of organizations that provide expatriate support services in France. The following is the list of services available;

 Arranging French or other language courses

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Provision of intercultural training

 Expatriate assistance  Health Insurance  Immigration/Emigration services

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INTERNATIONAL HRM CASE STUDY – BRUNT HOTELS  Relocation services  Settling in  Assistant in Administrative formalities like Visas, Insurance, Driver’s license, Business permits. I found Expat Services to be an organization that can provide the services. I think most priority expat service includes the following; Assistant in Administrative formalities like Visas, Insurance, Driver’s license, Business permits, Expatriate assistance, Relocation services, settling in, Arranging French or other language courses and Provision of intercultural training. Do you think Brunt Hotels should mostly hire expatriate or local managers? Why? I think that the Brunt Hotel should hire expatriate staffs because the expatriate employees have a better knowledge on understanding how the company business operates. They have the information needed. They can be trusted for flawless operation and smooth functioning of the business because they are familiar with working in that particular country. Which of the six managers (Case Study - Part Five) is most qualified to head the new division? Why? Which training should they attend to complete their skillset? Here is a summary of the six successful candidates. All the six managers are qualified to head the new division but based on their personal issues I would say that Manager E fits that position. This is because he has some of the requirements needed and mostly he understands basic French is keen to understand the language. Also he has background knowledge on how to manage people. The only problem is that he is afraid on how people will see him as he is young. I think he should go for a leadership skill training and emotional intelligence to know how to handle and deal with both old and younger employees.

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INTERNATIONAL HRM CASE STUDY – BRUNT HOTELS

Reference HR in Asia. (2017). Should You Hire Expats? Pros and Cons of Hiring One! Retrieved from https://www.hrinasia.com/recruitment/should-you-hire-expats-pros-and-cons-of-hiring-one/ Rotenberg. Y and Malamud. V, (2010) International Business For Entrepreneurs: Organizational Structure and Human Resource Management. Retrieved from https://my.uopeople.edu/pluginfile.php/355250/mod_book/chapter/170464/Folder_BU1307_Unit _5/UNIT_5_-_1_-_Organizational_structure_and_human_resource_management_-_CNX.pdf

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