Zusammenfassung für Wirtschaftsenglisch I PDF

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Eine Zusammenfassung für die Klausur Wirtschaftsenglisch I mit allen notwendigen Informationen....

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Englisch Lernzettel

Life after death  cozy dozy comfort zone of life 

Managers need to know what people think deeply and powerfully o Job of manager: Put these idea(l)s into practice

 individual, sitting with his ass at home We have fear because we have to open ourselves, exposing ourself to sth unknown, letting go of any security and safety  fight-or-flight situation (anxiousness, nervousness) Pain & loss are connecting to leaving and dying  transition to the afterlife in heaven (rebirth) o

Goal: courage, overcome fear, improve the mind and achieve the ideal

Body perspective: follow the routines and habits (going with the flow) o o

 what is good for me now, here, today (example: sitting in the dentist chair) You have to see the big picture of life (eternity)

Critical self-reflection: We are afraid that other students laugh at us/judge us o o

Condemnation is when a judge decides that THE WAY IT IS is not THE WAY IT SHOULD BE expose or weaknesses, shame, embarrassment, humiliation

Who is the one looking so critically at me, laughing at me ridiculing me and saying the whole time: THE WAY IT IS is not THE WAY IT SHOULD BE?  these eyes are all me (Eyes of judgement: standards, values, ideals) Reflecting upon ourselves/look critically at ourselves Most people aren´t aware of what is happening around them  lookess in their lifes o

Stepping back: Getting an overview of the world  look back on yourself (in front of the class) o See & close the gap between THE WAY IT IS and THE WAY IT SHOULD BE

Little Me: ,,you are not good enough” ,,you don´t measure up” o o o

Mirror scenes in movies UR2: looking & judging/looked and judged  Big U/little U, Big Me/little Me WAY IT SHOULD BE = way of perfection, elegance, coolness, beauty…

We aren´t perfect, we make mistakes  source drive/determination/desire they fill our hearts & minds with o

Try again, try harder, fail better and don´t give up!!!

of inspiration,

thankful

for the

o o

Higher, better, faster, stronger – the journey is never over What is good now, here, today  see the long-term and the big picture

The Mini-Me Mentality Mini-Me = afraid of the outside, wants to stay in the comfort zone

The Mind of the Manager Not only ask why, they ask WHY NOT and WHAT COULD BE BETTER o o

Theory and Practice: strive to close the gap Business people call the ideal and the OUGHT: Goal, plan, strategy, vision, project (gap = a need)

From a standpoint of objectivity, you have to see the big picture o o

Goal: Satisfying the customer (the NEED) Transform the WAY IT IS step-by-step

New York, New York Theory o o o o o o

Leaving the status quo Wake up from the cozy dozy comfort zone of our normal, everday life To excel, to standout, to be outstanding Provincial perspective of the Mini-Me Brand new start in the big city New York Make the dream come true o Example: You know that fresh air and exercise is better for you than sitting around (big picture = You vs you)

Team spirit A project always starts with a vision! Sometimes there is no good solution, just the best solution under the given circumstances o

“What might have happened if … ?

Managers see THE WAY IT IS and THE WAY IT COULD BE BETTER  widen scope of reality o

It is up to us to make the best and most out of our lifes

purpose, intention, aspiration, ambition, desire, drive, dedication, devotion, determination, commitment, motivation => hard worker = heart worker

to attain, achieve, accomplish, realize her goals she needs to have a strategy, in other words, a way, a path, a plan of action, a road map, a program, a design, a scheme, an approach, a method

 By talking to the customers the manager creates a WANT  Satisfy the needs of the customers

Tap natural and human resources + coordinate them to harmonize in an organization o o

Staffing  finding experts & organize the work around their strengths o Break down the work into specific works Constraints Limits of a project (scope, performance, time framework, money) o Trade-offs have to be made

Manager adapts strategy, sets goals and targets and has to win staffs commitment

Idea of Synergy or 1+1=3 A project requires effort and labor o o o

Break down the project into steps/parts  departments/organs of a company Many people working together harmoniously as one  Collaboration = team effort Cooperation = individuals work together and each of whom is striving to reach his own goals o Organization is similar to the human body

Team Spirit Motivates each individual o o

o o

Members strive to align themselves with this spirit of community o Everyone has his own strengths and skill set Many beings become one being o You are bound to think what is good for your department, your company as you strive to reach your own goals Team member is divided in herself (individual/team objectives) Mind the big picture

Strengths and weaknesses Dynamic system of opposite strengths o

If one strength dominates the other it becomes one-sided + turns into a weakness. It needs its opposite partner keep it in line

Manager: rational AND emotional, pragmatic AND creative, outgoing AND self-contained BALANCE IS THE KEY!!! We have natural preferences. Routines and habirs may limit our ability to respond effectively to the requirements of a new situation  Learn and practice the opposite strength  Develop new strengths bay analysing our skillsets

Diversity and Leadership roles  A good manager must be one and many at the same time Mini-Me mentality is one-sided and extreme  company has to be change-oriented and adaptive

Community od ideals No Pain, No Gain Profit is the main goal of business, customer satisfaction is important o o o

Different & divergent goals  often a manager has to decide between the goals and with it between short-term and long-term success/profit Me, now, here, today: short term-loss turns into long-term profit o Death = loss, long-term = life after death ROI (return on investment

Sometimes you have to put somebody’s needs/happiness before your own needs o

Necessary step for a manager

We are torn, cut in 2, divided in and against ourselves – on the one hand, we embrace the principle, on the other, we rebel against its commanding voice Example: we send our customer to a competitor because we don´t have what will “satisfy the customer”  maybe long-term profit Sometimes what is bad now is good long-term

The Marketing Concept Production-oriented Marketing = improve processes = cut costs = closed system o o

Product concept focusses on the product and its quality o Convince/persuade consumers to buy their product “Salespeople” = Selling concept o Nowadays  Customer concept (taking care of your customers, fulfilling your customer´s needs)

even if satisfying them didn’t lead to a purchase today, my customer’s positive experience in dealing wit me is valuable creating value even if it´s intangible o

May lead to tangible monetary value long-term (ROI)

Corporate Social Responsibility (CSR) A companies operations have an impact on their stakeholders o o o

Stakeholders make claims  desire affluence, profitability Employees demand health, career opportunities, leisure, job security, success, family life… Government also a Stakeholder!!!

Stakeholders are the voices of the OTHERS (the OUTSIDE)  Give a face to different needs and different visions of happiness  Have to accept the responsibility = think OUTSIDE the box/body

Give and take: Sacrifice to realize the ideal = open system (integration of the others ==learning orga nization) o

Harmony & community (New York) are necessary to achieve all of the ideals (different prior ity in each life)

Intrinsic Motivation: o o

Long-term creating of an intrinsic motivation by offering more flexibility for the worker More control and responsibility for the customer´s work o Reward to work  giving a feeling of appreciation (intangible reward)...