Business Proposal - Rough Draft PDF

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MARKETING & ADVERTISING PROPOSAL

Presented to: Diamond Diva Empowerment Foundation Mr. Eddie Ross, Executive Director

Presented by: The Elite Graphixz Group Shantasha Love, President

Submitted on: October 21, 2020

TABLE OF CONTENTS Letter of Transmittal................................................3 Executive Summary.................................................4 Introduction..............................................................5 Purpose....................................................................6 Proposal...................................................................7 Staff..........................................................................8 Budget......................................................................9 Appendix................................................................10 Appendix................................................................11 Appendix................................................................12 Work Cited.............................................................13

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LETTER OF TRANSMITTAL October 21, 2020

Mr. Eddie Ross Diamond Diva Empowerment Foundation 1409 Washington Avenue Saint Louis, Missouri 63103 Dear Mr. Eddie Ross,

I am the proud owner of The Elite Graphix Group, and after being in the business for over 20 years, I understand the marketing frustrations that managers may face daily. As with other professional executives, you are likely facing the continuing challenge of determining how to provide the best marketing service to fulfil your needs for public relations. Well, I have a proposal that you will find appealing. The Elite Graphixz Group has provided full-service advertising and marketing services to companies like yours for more than 20 years. We thoroughly understand the needs of marketing for your industry and is fully capable of providing the best service for your organizational needs. I proposal an opportunity to manage the marketing of your organization. Garnered with a professional and dedicated team, we provide services to help you handle or manage situational crisis, promotions of positive messages, requests from the media; in addition to positively managing your business reputation. We are justifiably proud of our record of providing highly rated customer service, with an equally responsive 24-hour turnaround time on most marketing requests. I anticipate the opportunity to discuss this proposal in further detail. My firm and I, thank you in advance for your consideration in selecting our company to assist with your marketing needs. Once you have reviewed this proposal in its entirety, let’s set up a meeting to discuss any questions you may have.

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EXECUTIVE SUMMARY This proposal outlines a plan to provide organizational marketing for Diamond Diva Empowerment Foundation. The Elite Graphixz Group pride ourselves on truly being a full-service marketing management company, a one-ofa-kind agency in our market. We have the expertise and the resources to take your company through the strategizing process, determine an effective budget, branding and creative services, media planning and execution, and direct your grass roots efforts.

Our media plans are research-driven and results-oriented. This means we execute every campaign across the most efficient traditional and digital media platforms. The Elite Graphixz Group works with clients’ management teams to determine and carry out the best short and long-term strategies to support growth initiatives and improve brand recognition.

The Elite Graphixz Group utilizes TV, radio, print, out-of-home, and direct mail to reach clients’ marketing objectives. We work with media on a local and national scale and negotiate the best rates for our clients. Our dynamic team works together to develop cohesive digital strategies guaranteed to cut through online clutter and bring our clients results. These strategies blend technology and content to create engaging user experiences.

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INTRODUCTION

The Elite Graphixz Group understands that the scope of every print job may vary. From project to project, from black and white to four-color process, from pocket folders to corporate brochures, we’ve built our reputation on recognizing that no matter the needs, our responsibility is to get the job done with the highest quality, in the shortest time frame, within a “better than competitive” cost. We think that being the biggest does not always mean being the best. There are only a few of us and we are dedicated to making whatever print materials or specialty items Diamond Diva Empowerment Foundation may need our highest priority.

Our goal is to work with Diamond Diva Empowerment Foundation to develop timelines and approval processes that get your print materials to you with ease the first time around. We are experts at handling the details. We are not afraid to ask questions and strive to help you find solutions to any printing or design problems. Diamond Diva Empowerment Foundation can feel confident leaving the printing to us while you go on with the rest of your busy day.

What separates our projects from our competition? We are totally in love with what we do. We listen intently to our clients, and in turn deploy precision detailed specific designs into each project. So to sum things up The Elite Graphixz Group is a full-service union printer featuring a great deal of products and services relating to variable data printing, forms, stationery, brochures, promotional products, mailers, specialties, novelties, and corporate gifts all tailored to your precise specifications. Our focus is on quality products and services delivered to Diamond Diva Empowerment Foundation at a fair and competitive price.

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PURPOSE Marketing is important, and Diamond Diva Empowerment Foundation does not have an adequate marketing strategy. Marketing involves product development, market research, product distribution, sales strategy, public relations, and customer support. Marketing is necessary in all stages of a business's selling journey, and it can use numerous platforms, social media channels, and teams within their organization to identify their audience, communicate to it, amplify its voice, and build brand loyalty over time. 

Marketing Is an Effective Way of Attracting Customers. It is important for your business to engage its customers. Marketing is a tool to keep the conversation going.

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Marketing Helps to Build and Maintain the Business's Reputation. The expansion and life span of your company is positively linked to your company's reputation. Hence, it is fair to say your reputation determines your brand equity.

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Marketing Helps to Develop a Relationship Between a Business and Its Consumers. Corporations need to develop a relationship of confidence and awareness with their clients.

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Marketing Is a Communication Outlet Used to Inform Consumers. Marketing informs your customers about the products or services that are being offered.

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Marketing Helps to Enhances Sales. Marketing utilizes numerous ways to promote your services. Once a service has been advertised, it is already on the scope and this improves your odds of selling it.

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Marketing Aids in Providing Insights About Your Business. It acts as a metric and provides the insight needed to avoid guesswork.

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Marketing Helps Your Business to Maintain Relevance. Most corporations assume that they will always stay the client’s favorite brand because the customer has never grumbled. This is the wrong approach. We provide a way for Diamond Diva Empowerment Foundation to remain at the top of your client’s mind.

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Marketing Creates Revenue Options. As your marketing strategies generate more customers and revenue opportunities, you will begin having options.

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Marketing Helps the Management Team Make Informed Decisions. A complicated and tiresome process determine your business’s success. As a result, companies heavily rely on marketing methods to make these decisions.

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PROPOSAL PLAN: The saying is true! You only get one chance to make a great first impression. So, let’s create a plan! We would like to propose the opportunity to provide innovative web design, graphic design, full color custom printing, logo design and advertising, marketing service, and other requests as needed. We have a dedicated team of graphic designers and web designers whose focus is meeting our customers' needs. As an agency, we plan to provide the following services: 

Research of the business, its services, the audience, and the competition.

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Create a strategy to best position the business and its services in the market.

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Create graphic and visual design standards for marketing materials.

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Create core marketing and sales pieces (websites, presentations, ads, email campaigns, social media, landing pages).

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Develop and execute advertising strategy within the budget.

DETAILS: Marketing is the process of educating customers on why they should select your service over those of your competitors and is a method of persuasive communication. Marketing includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it beyond the appropriate selling networks. The Elite Graphixz Group adheres to the four stages of marketing. The four Ps in this model are product, price, promotion, and place.

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STAFF The Elite Graphixz Group has one of the most vibrant and knowledgeable marketing teams in the Saint Louis area. We are amazing at what we do, and we pay fantastic attention to the particulars around us. We know St. Louis and the neighboring metropolitan area and realize how to get your message to the right people. Our customer service is unparalleled, and we are confident that you will be pleased with our services. 

Jessica Micheaux, Director of Client Service. She has been with the agency for 6 years. She manages all client projects and make sure everything stays on path. She provided planning, coordinating, and tracking the goals, resources, and the development of all projects.

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Zacheriah Davis, Digital Manager. Zach has been with the agency for 3 years. He works tirelessly to introduce new digital concepts for our clients. He is an expert in digital marketing; he loves to produce and monitor our clients’ digital tactics while observing their various social media platforms.

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Nicole Johnson, Media Manager. Nicole is the newest member of the team. She works closely with our clients and our social media department. She provides clients with an appropriate plan marketing strategy, while guaranteeing that campaign implementations run on the most efficient social media feeds.

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Brandee Jelks, Public Relations Manager. Brandee brings 15+ years of public relations experience. She focuses on creating positive media exposure for our clients. She is a master at making our client’s brand stand out, by providing writings and editorials for their public relation campaigns.

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Shantasha Love, President. Shantasha is the Founder and President of the Elite Graphixz Group. She has managed over 75 local businesses in a variety of marketing roles. Shantasha has more than 20 years of knowledge in the marketing and media business. 8

BUDGET Every company need to do promotion to attract consumers, to boost sales and to provide better competition. Just like Diamond Diva Empowerment Foundation, many owners struggle to know just how much marketing will cost their agency. The Elite Graphixz Group believes that an organization’s marketing budget should be between 5 and 10% of their revenue. Simplifying the cost of advertising and marketing is a complex process. The Elite Graphixz Group strive to may this process effortless for your clients.

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SEARCH ENGINE OPTIMIZATION (SEO): SEO is everything your business does to enhance its standings in search engines like Google. Estimated cost: $600 - $5,000 per month What is included: Keyword research, on-page optimization, analytics setup & reporting, copy additions & renewals, and link development.

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PAY-PER-CLICK (PPC) ADVERTISING: PPC is a fantastic way to create traffic to your website and it is a terrific companion to SEO. Estimated cost: $2,500-$50,000 per month What is included: A Pay-per-click campaign with varying monthly Pay-per-click spending, access to Google Display Network, customer, and audience match, and more.

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WEB DESIGN: As the center of your business's online existence, your site needs to not only be an accurate indication of what services you provide, but also what sets you apart from your competition. Estimated cost: $6,000 - $100,000 (one-time project cost) What is included: A website built to your company’s specifications

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CONTENT MARKETING: Content marketing describes to the method of creating and distributing text, illustrations, videos, downloads, and other materials on your corporation's website. Estimated cost: $1,500 - $10,000 per month What is included: Exploration and advancement of content ideas, content creation, content dissemination & promotion, and web link development.

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APPENDIX As an agency, we took the liberty to generating a few promotional marketing samples based on your current marketing presence.

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APPENDIX

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APPENDIX

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WORK CITED Davis, Nancy. “What Is an Average Marketing Budget for a Small Business?” BDC, 2 Apr. 2019, www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pages/what-average-marketingbudget-for-small-business.aspx. Forsey, Caroline. “What Is the Purpose of Marketing? [FAQ].” HubSpot Blog, 23 Mar. 2019, blog.hubspot.com/marketing/what-is-marketing. Hart, Meredith. “How to Write a Business Proposal [Tips & Examples].” HubSpot Blog, 17 Mar. 2020, blog.hubspot.com/sales/how-to-write-business-proposal. Johnson, Desiree. The Cost of Marketing - A Complex Marketing Budget Breakdown, 3 Apr. 2019, www.webfx.com/internet-marketing/the-cost-of-marketing.html. Lake, Laura. “Learn What Makes a Marketing Strategy Different from a Marketing Plan.” The Balance Small Business, 4 Apr. 2019, www.thebalancesmb.com/marketing-strategy-vs-marketing-plan2295740. Loewy, Mary Ellen Guffey; D. Essentials of Business Communication. Cengage Learning US, 2018. [Columbia College]. Love, Shantasha. “St. Louis, MO - Custom Graphic Designer and Website Designer.” Myegraphixz, 22 Mar. 2000, thenewoasis.wixsite.com/myegraphixz. Peterson, Mary. “Business Proposal Letter Examples.” Indeed, Career Guide, 16 Oct. 2019, www.indeed.com/career-advice/career-development/business-proposal-letter-examples. Spakowski, Mike. “The Role of a Marketing Firm: Atomicdust Branding + Marketing.” Atomicdust, 3 Oct. 2020, www.atomicdust.com/the-role-of-a-marketing-firm/. Williams, Vivian. “Our Team.” BAM Marketing Agency, 11 Aug. 2020, bammarketingagency.com/ourteam/.

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