Persuasive Letter PDF

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Persuasive Letter

June 7, 2016

Mr. C. G. Everett, President Visual Design, Inc. 2000 Coast Highway Santa Barbara, CA 90909-9898

Dear Mr. Everett

SUBJECT: Persuasive Business Messages

Honestly speaking, the coffee shop give me a feeling of being home. It is regarded by me as a haven when I am away from home. Your coffee shop offers me great beverages, healthy snacks, free wireless, and a convivial atmosphere, which really satisfy me. However, the only deficiency of the coffee shop is that it lacks some way to print out my homework and other files when I need hard copies. This deficiency makes me can not focus on my homework because that the printers are provided by my college’s libraries and computer labs, which are far from my living place and it is a long walk for me. This disadvantage has brought me a lot of inconveniences. As a customer, I understand that your coffee shop has already done well in providing excellent services and comfortable environment, and adding new service may increase your costs in operating costs. However, the lack of printing service may make you lose some customers. The complementing service may attract more customers and leave a good impression on customers’ heart with considerate service. Customers who need similar service may choose to consume in your coffee shop to enjoy this printing service instead of consuming other elsewhere. Since the student consumer groups are great in purchasing coffee and tea, the new service may bring the shop numerous consumers and increase the sales of your shop. You can set up a printing service to complement the free wireless access. The thing you need to pay attention is that the service should run at break-even prices, just enough to pay for paper, ink cartridges, and the cost of the printer itself. The purpose of offering printing services is not to earn more money through the new service, but increasing the satisfaction of customers through the complementary service. This action not no-doubt attract some students to consume in your shop, and the reputation 1

of your coffee shop may be spread out among students, which eventually bring your great income. As a loyal customer for your shop, I will promote your shop to my friends for your considerate service if you set up the new service. Even if this action does not bring you numerous customers, you will not lose a lot of money but just can not gain more money.

Sincerely

Aoliang.Yan Student Jsr

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