Ted Talk - Creative Thinking PDF

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Jade Colon Creative Thinking for Advertising Ted Talk Review

Sept. 4, 2018

Wa t c h i n gTi m Br o wn ’ sTe dTa l k ,Iwa se x t r e me l yi n t e r e s t e di nwh a th eh a dt os a y .Ih a v e h e a r do fh i st h e o r yb e f o r et h a tPl a ya n dFu na r eal a r g ep a r to fi n n o v a t i o na n dc r e a t i v i t y .I tma k e s s e n s et h a tt oa c c e s sc r e a t i v i t y ,y o un e e dt ob emo r ec h i l dl i k e .Re me mb e rwh e nwewe r ec h i l dr e n a n dweh a ds u c ha ni ma g i n a t i o n;wec o u l ds i tt he r ewi t hp a p e ra n dc r a y o n sf o rh o u r sj u s td r a wi n g wh a t e v e ro u rl i t t l emi n d sc o u l dt h i n ko f .Wec o u l dh a v eac a r d b o a r db o xa n di twou l db e c o mea s p a c e s h i p ,h o u s eo re v e nas e c r e ts p yh i d e o u t .Th e r ewe r en ol i mi t st oo u ri ma g i n a t i on s .Soi t ma k e ss e n s et h a ti no r d e rt oa c c e s so u rc r e a t i v i t y ,weh a v et ob r i n go ur s e l v e st ob e i n gmo r e e n g a g e dwi t ho p e nt op o s s i b i l i t i e sl i k eki d sa r e . Ti m Br o wne v e ns a i dt h a ta sa d u l t swet e n dt oc a t e g o r i z et h i n g sv e r yq u i c k l y ,b e c a u s et h e l i f ei sc o mp l i c a t e da n dwewa n tt ou n d e r s t a n di ta n dd e a lwi t hi ta sq u i c kl ya swec a n .Ho we v e r , c h i l d r e na r emo r eo p e na n dt h e ywi l lh a v eq ue s t i o n ss u c ha s“ wh a ti si t ? ”a n dt h e n“ wh a tc a nId o wi t hi t ? ” .Th e yt h e n ,l e tt h e i ri ma g i n a t i o nt a k eo v e rf o rh o wt h e yc a nu s e / p l a ywi t hi t .Th e r eh a v e b e e nt i me si nmyl i f ewh e r eIh a v eh a n d e dac h i l ds o me t h i n gt h a ti s n ’ tn e c e s s a r i l yat o y ,b u tt h e y s t i l lfin dawa yt oh a v ef u nwi t hi t . Ic a nr e c a l lat i mewh e nIe x p e r i e n c e dal i n kb e t we e nf u n / p l a ya n dc r e a t i v i t yo ri d e a t i o n . I twa sat i mewh e nIh a dap r o j e c ta n dt h o u g h tIwo u l dn e v e rc o meu pwi t ha na c t u a lg o o di d e a .I h a db e e ns i t t i n ga tt h ec o mp u t e ra n dwi t han o t e b o o k ,j u s tt r y i n gt ob r a i n s t o r ma n dIwa sj u s t b l a n k .So ,Id e c i de dt ot a k eab r e a ka n dc o meb a c kt h i n ki n gt h a tma yh e l p ;g i v i n gmy s e l ft i me a wa yf r o mt hep r o j e c tt or e j u v e n a t e .Du r i n gmyb r e a k ,Iwe n tt omygr a n d ma ’ sh o u s ea n dp l a y e d wi t ht h eki d ss h eb a b y s i t s .Th a tt i mep l a y i n gwi t ht h e m,t h ep r o j e c twa s n ’ to nmymi n da ta l l . Ho we v e r ,t h emo r eIk e p tp l a y i n g ,t h emo r er e l a x e dIf e l t ;n o ts os t r e s s e do u t .Th e n ,wh e ni tc a me t i met os i tb a c kd o wna n dt h i n ko fwh a tt od of o rmyp r o j e c t ,t h ei d e a sj s u ts e e me dt ob eflo wi n g i n .If o u n dmy s e l ft h i n ki n go ff u nwa y st ot wi s ts i mp l et h i n g s ,t h es a mewa yIwa sd o i n gwh e nI wa sp l a y i n gwi t ht h eki d s .Th i swa smyr e a l i z a t i o nt h a ts o me t i me sy o uj u s tn e e daf u nb r e a ka wa y a n dt h e nwh e ny o uc o meb a c k ,y o u ’ l lb emo r eo p e nt omo r ei d e a sa n dmo r es oi nac r e a t i v e ma n n e r ....