OMGT2085-SGS04-Group 8 PDF

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OMGT2085: INTRO TO LOGISTICS AND SUPPLY CHAIN MGTLECTURER: Dr. Irfan UlhagASSESSMENT 2 – GROUP REPORTDECATHLON VIETNAMSUPPLY CHAIN MGTGROUP: SGS04-GROUP MEMBERS & STUDENT IDS:Oach Trong Tri – s Pham Anh Thu – s Nguyen Hoai Uyen Phuong – s Le Kim Chi – s Vu Viet Hoang – sWORD COUNT: 4085ASSIGNMEN...

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OMGT2085: INTRO TO LOGISTICS AND SUPPLY CHAIN MGT LECTURER: Dr. Irfan Ulhag

ASSESSMENT 2 – GROUP REPORT

DECATHLON VIETNAM SUPPLY CHAIN MGT

GROUP: SGS04-8

GROUP MEMBERS & STUDENT IDS: Oach Trong Tri – s3817876 Pham Anh Thu – s3817956 Nguyen Hoai Uyen Phuong – s3817690 Le Kim Chi – s3817951 Vu Viet Hoang – s3821856

WORD COUNT: 4085

ASSI GNMENTCOVERSHEET Na me

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Ph a m An hTh u

Ex e c ut i v es u mma r y

S38 1 79 5 6

I nt r o du c t i o n+Con c l u s i o n

Ap p r o x i ma t e Si g n a t ur e Da t e a c t u a ll e v e l o f c on t r i b ut i on

2 0 %

Th u Ph a m

2 0 / 01 / 2 0 2 1

T r iOa c h

2 0 / 0 1 / 2 0 21

Ph u o n g Ngu y e n

2 0 / 01 / 2 0 2 1

ChiLe

2 0 / 01 / 2 0 2 1

Ho a n g Vu

2 0 / 01 / 2 0 2 1

De ma n dMa na g e me n t Oa c hTr o n gTr i

Fi n a nc i a lflo w

S38 1 78 7 6

I n v e n t o r yMa n a g e me n t Di s c u s s i onA

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( Re l a t i o ns h i p&Te c h n ol o g y ) Ng u y e nHoa iUy e n Ph uo n g S38 1 76 9 0

Di a gr a m Di s t r i b u t i o nMa na g e me nt Di s c u s s i onA

2 0 %

( Co r ec o mpe t e n c e& Pus h/ Pu l ls t r a t e g i e s ) LeKi m Ch i

I nf o r ma t i o nflo w

S38 1 79 5 1

Pr o du c t i o nMa na g e me n t

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S38 2 18 5 6

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I MPORTANTNOTI CE:Al ls t u de n t sl i s t e dont h i spa g ewi t hs i g n a t u r e sd e c l a r et h a tt h e yh a v er e a da nd a gr e et ot h es t a t e me n to fa u t ho r s hi po nt h ene xtp a g e . De c l a r a t i o na ndSt a t e me nto fAut ho r s hi p 1. I / weh o l das o f tc o p yo ft h i sa s s i g n me ntwhi c hc a nb epr o du c e di ft h eor i g i n a li sl o s t / d a ma g e d . 2. Th i sa s s i g n me n ti smy / o u ro r i g i n a lwo r ka ndn op a r to fi tha sb e e nc op i e df r o ma n yo t h e r

s t u de n t ’ swo r ko rf r o ma n yo t he rs ou r c ee x c e p twh e r ed uea c kno wl e d g e me n ti sma d e .

3. Nop a r to ft h i sa s s i g n me n th a sb e e nwr i t t e nf o rme / u sb ya n yo t h e rp e r s one x c e pt

wh e r es u c hc o l l a b o r a t i onha sb e e na u t ho r i z e db yt h ea c a d e mi c / t e a c he rc o nc e r ne da n d a sd e t a i l e di nt h ea s s i g nme nt . 4. I / weh a v eno tp r e v i o u s l ys ub mi t t e dt h i swor kf o ra n yo t h e rc ou r s e / un i t . 5. Ig i v epe r mi s s i o nf o rmya s s i g n me n tt ob es c a nn e df ore l e c t r o ni cc he c ki n go fp l a g i a r i s m. 6. Ig i v epe r mi s s i o nf o rac o p yo fmy / o u rma r k e dwo r kt ob er e t a i n e db yt heDe p a r t me ntf o r

r e v i e wb ye xt e r n a le x a mi n e r s .

I / weun d e r s t a ndt h a t : Pl a g i a r i s mi st hep r e s e n t a t i o no ft hewor k ,i d e ao rc r e a t i onofa no t h e rp e r s ona st ho u g hi ti son e ’ so wn.I t i saf o r mo fc he a t i n ga n di sav e r ys e r i o u sa c a de mi co ffe nc ewh i c hma yl e a dt oe x p ul s i o nf r o mt he Un i v e r s i t y . Pl a g i a r i z e dma t e r i a lc a nb ed r a wnf r o m,a n dp r e s e n t e di n ,wr i t t e n,gr a p hi ca n dv i s u a lf o r m,i n c l u d i n g e l e c t r on i cd a t a ,a n do r a lp r e s e nt a t i o n s .Pl a g i a r i s m oc c u r swhe nt h eo r i g i noft h ema t e r i a lu s e di sn o t a p p r o pr i a t e l yc i t e d. En a b l i n gPl a g i a r i s mi st hea c to fa s s i s t i n gora l l o wi n ga no t h e rpe r s ont op l a gi a r i z eo rt oc o p yo n e ’ swo r k ; t h i si sn o ta c c e p t a b l ea n di sa l s os u b j e c tt op e na l t y . Fu r t h e ri n f o r ma t i o nr e l a t i n gt ot hepe na l t i e sf o rpl a gi a r i s m,wh i c hr a n g ef r o m an o t a t i ono ny ou r s t u de n tfil et oe x pu l s i o nf r o mt h eUni v e r s i t y ,i sc o n t a i ne di nRMI TSt a t ut e6 . 1St ud e n tDi s c i p l i n e( s e e Ap p e nd i xi nSt u d e ntGui d eo rc o n s u l tTu r i n g . )

EXECUTI VESUMMARY De c a t h l o nha sbe e ne s t a b l i s he df o ra b ou t4 4y e a r swi t ht h ema i nmi s s i onb e i n gt oma k es p o r ta c c e s s i b l e t oma n yp e o pl ea st h e yc a n.Th ec omp a n ya l s owa n t st oi ns p i r ea n ds up p or tf o re v e r y bo d yb yp r o v i di n g s p or te q u i p me n twi t hh i g hq ua l i t y .Th i sc omp a n ywa se s t a bl i s he di nFr e n c h ,a f t e rt h a tDe c a t h l o n e xp a nd e di nAs i as u c ha sCh i n a ,Si n g a po r e ,e t c .a ndno wDe c a t hl o nh a sal a r g es up pl i e rs y s t e ma n d c u s t ome r si nAs i a .Fr o mn o w,De c a t h l o ni ss u c c e s s f u li np r o v i d i n gh i g hq u a l i t yp r od u c t sa nds e r vi c e si n t h es po r t ’ sma r k e ta n da l s os a t i s fie dt hed e ma ndo fc us t o me r s . Th er e po r tc o n c e n t r a t e so nt h es u p pl yc ha i npr o c e s so fDe c a t hl o nVi e t n a m,s pe c i fic a l l y ,d e ma n d ma n a g e me n t ,p r oc u r e me n t ,p r od u c t i on ,d i s t r i bu t i o na ndi n v e n t o r yma na g e me nt .Be s i d e s ,i ta i mst os h o w a b o utt h et s h i r tp r o du c t so fDe c a t h l o ni nt h es u p pl yc ha i nt hr o u g hl o g i s t i c sflo wa ndi t spe r f or ma n c e . Fu r t h e r mor e ,t h i sr e p or ta l s oi de n t i fie st h ep o t e n t i a li s s ue so rc h a l l e n g e st h a ta ffe c t e dt h eb u s i n e s s ' ss u pp l y c h a i ndu r i n go p e r a t i o na ndi nt h eCOVI D19p a nd e mi ct h a tDe c a t h l o nVi e t na m ha st of a c e .Ad d i t i o n a l l y , p r o v i des omer e c omme nd a t i on sf o rDe c a t hl o nt os ol v et h e s ep r ob l e msi nt h i ss i t ua t i o n . Ad d i t i o n a l l y ,De c a t h l oni so neo ft hel a r g e s ts p or t i n gp r o du c t sr e t a i l e r si nt h eg l o b a lma r k e t ,t h u s ,t h e c omp a n yh a sas t r o n gc or ec o mpe t e n c et oi mp r o v et h eb us i ne s sgr o wt h .Pa r t i c u l a r l y ,De c a t h l o na pp l i e di t s o wnR&Di no r d e rt or e du c et i met oma r k e tc o mpa r e dwi t hc omp e t i t o r sa n da l s oc o o pe r a t ewi t hDHLt o d i s t r i b ut ep r o du c t sf oro t he rc o un t r i e s .Be s i d e s ,De c a t h l o na pp l i e dap us hs t r a t e gyf o rt s h i r tp r o d uc t si n t h es u pp l yc ha i nt oa c hi e v et h er e q ui r e me n to fc us t o me r s . Th ec omp a n yi she a de dt o wa r dal on g t e r mr e l a t i on s h i pa ndc o l l a bo r a t i o nwi t hs up p l i e r s .Mo r e o v e r , b e f o r ebu i l d i n gr e l a t i o n s h i ps ,s u pp l i e r sh a v et os a t i s f yt h es t a nd a r do fDe c a t hl on ’ sr e q u i r e me n t s .Th us ,i t h e l p st h ec o l l a bo r a t i o nb e t we e nDe c a t h l o na n ds up pl i e r st oc r e a t et hebe s tp o s s i b l ev a l u ef o rt h es u pp l y c h a i na nds a t i s f yc us t o me r ’ sd e ma n db a s e donr e s pe c ta ndt r u s t .Be s i d e s ,bi gd a t at e c h no l o g ya p pl i c a t i o n h e l p sDe c a t hl o ng a i nmo r ec o mpe t i t i v ea d v a nt a g et h a nc omp e t i t o r sa n du n d e r s t a n dt hec us t o me r ’ st r e n d . Fur t h e r mo r e ,De c a t h l o nVi e t n a mh a st of a c es o mec ha l l e n g e swi t hs up p l y ,c u s t ome rd e ma nd , i n t e r n a t i o n a lt r a ns p or t a t i o na n dl a c ko fq u a l i fie dh uma nr e s o u r c e sdu et oCOVI D19p a n de mi c .Al s o , p r o v i de sa n o t he rpr o b l e ml i k ef o r e c a s ta bi l i t ya n di n v e nt o r yma n a g e me nti nDe c a t hl o n ’ ss u p pl yc h a i n . Th us ,t h i sr e po r ts u i t a b l er e c o mme n da t i o n sa nds o l u t i o n sf o rDe c a t h l o n .The s es o l u t i o n se x pe c tt h efir m t op a ymor ea t t e nt i ont of o r e c a s tc u s t o me r sd e ma n d ,s e t t l e me n te ffor t sa n di mp r o v et h eg e n e r a ls up p l y c h a i nt oo v e r c o met h i ss i t u a t i on .

Ta bl eo fCo nt e nt s EXECUTI VESUMMARY......................................................................................................4 I NTRODUCTI ON...................................................................................................................6 I NDENTI FYSUPPLYCHAI NPROCESSESSELECTED.....................................................6 I . Suppl yc ha i nc hanne lmap.........................................................................................................6 1 . Pr o duc tflo w.................................................................................................................................................6 2 . I nf o r ma t i o nflo w..........................................................................................................................................7 3 . Fi na nc i a lflo w...............................................................................................................................................7

I I .

Ma j ora c t i vi t i e so fLo g i s t i c s ...................................................................................................8

1 . De ma ndMa na g e me nt .................................................................................................................................8 2 . Pr o c ur e me ntMa na g e me nt .........................................................................................................................9 3 . Pr o duc t i o nMa na g e me nt ............................................................................................................................9 4 . I n v e nt o r yMa na g e me nt .............................................................................................................................10 5 . Di s t r i but i o nMa na g e me nt .........................................................................................................................10

DI SCUSSI ONA....................................................................................................................11 1 . Co r eCo mpe t e nc eo fTheSuppl yCha i n..................................................................................11 2 . Pul l& Pus hSt r a t e gi e s .............................................................................................................12 3 . Exi s t i ngRe l a t i o ns hi pbe t we e nSuppl i e randBuy e r ................................................................12 4 . Te c hno l o g yCha ng e s / Di s r upt i ons ............................................................................................13

DI SCUSSI ONB....................................................................................................................14 1 . COVI D19Pa nde mi c : ..............................................................................................................14 2 . For e c as ta c c ur a c yande ffe c t i v ei nv e nt o r ymana g e me nt .........................................................15 3 . Thel ac ko fqua l i fie dhuma nr e s o ur c e s : ..................................................................................16

CONCLUSI ON.....................................................................................................................17 REFERENCES.....................................................................................................................18 APPENDI CES......................................................................................................................22

I NTRODUCTI ON De c a t h l o nc o mp a n yi saFr e n c hs p or t i n gp r o du c t sr e t a i l e rwi t h1 5 43s t o r e sa nd9 0 . 00 0t e a mme mbe r si n 5 3c ou n t r i e s .Th ec omp a n yi skno wnf o ro wnma n yc ommonb r a n dsa bo u ts po r tg oo d ss uc ha sKe n l e n j i , Qu e c h uaa ndDo my o s( De c a t hl o n ,n . d . ) .Th ep ur p os eo fDe c a t h l o ni st oma k es po r t sc a na p pr oa c ht oa s ma n yp e o pl ea sp os s i b l e .Toa c c e s sc u s t o me r s ,De c a t h l o nha sma n yp r od u c tl i n e ss u c ha ss ho e s ,t s h i r t , b a c kp a c k,s wi ms ui t ,e t c( De c a t h l o n ,n . d . ) .Ad di t i on a l l y ,De c a t h l o ne xp a n d e dt oVi e t na mi n1 99 5a nd r a nk e dt hes e c on dbi g g e s tp r o du c t i onwi t hmor et h a n1 0 0f a c t o r i e si nVi e t na m.Apa r tf r o mo nl i ne l a un c he si n2 01 7 ,De c a t hl o nwi l lo p e nt woma j o rs t o r e si nHa n oia n dHCM c i t ywi t ha i mst ob r i n gmo r e b e n e fito fs po r tf o rVi e t na me s ec o ns u me r sa ndc r e a t eap o s i t i v ei mp r e s s i o ni nVi e t n a m( PSNe ws ,2 01 9 ) . Su pp l yc ha i nma na g e me n t( SMC)i n c l u d i n gmo v e me n tma na g e me nt ,l o g i s t i c sc h a nn e l s ,l o g i s t i c ss y s t e m i ns up pl yc h a i n( An c a ,2 01 9)i no r d e rt oi nc r e a s et h ev a l u eo fc us t o me r sa n dc omp e t i t i v ea d v a n t a g e ( Ro be r t ,2 0 20 ) .De c a t h l o nh a so v e r40y e a r so fe xp e r i e nc ei np r od u c i n gs p or tg o o ds .Ne v e r t h e l e s s ,t h e c omp a n ya l s oh a ss o mema j orc o mpe t i t or ss uc ha sNi k e ,Ad i d a swhi c ha l s op r o vi des po r t sc l o t h e si n Vi e t n a mt h a tl e a d i n gt oc u s t o me r sd e ma n dc a ne a s i l yc ha n g e .He nc e ,De c a t hl o nn e e dst oa n a l y s et h e s u p pl yc ha i nma na g e me n ta n di mp r o v et h ebr a nda wa r e n e s se ffe c t i v e l y .Mo r et h a nt h a t ,De c a t hl o na l s oh a s aB2Bs t r a t e g ywh i c hme a n sc o mb i n e dwi t he c o mme r c es uc ha sSh op e ea n dLa z a dat oh e l pc us t ome r s e a s i l yor d e ro nmu l t i p l ewe b s i t e s . Th i sr e po r ta i mst oi d e n t i f ya n da na l y s et hel o g i s t i c sflo wa nds u p pl yc h a i nma na g e me nto fDe c a t hl o n Vi e t n a m.Sp e c i fic a l l y ,i d e n t i f ys u pp l yc ha i np r oc e s s e sa ndfiv ema j o ra c t i v i t i e ss uc ha sDe ma n d Ma n a g e me n t ,Pr o c ur e me n t ,Pr o du c t i o n ,I n v e n t o r yMa na g e me nta ndDi s t r i b ut i on .Th eDe c a t h l o n ’ ss up pl y c h a i ns t r a t e gi e sa r ea s s o c i a t e dwi t hs u pp l yc ha i n ’ sc or ec o mp e t e nc e ,n e t wo r ko fs u pp l yc ha i n ,r e c e n t t e c h n ol o gi c a la ndr e l a t i o n s hi pb e t we e ns up p l i e r sa n db u y e r s .Be s i d e s ,ot h e ri s s ue st h a tma ya ffe c tt h e s u p pl yc ha i na l s owi l la l s ob ea n a l y z e d .

I NDENTI FYSUPPLYCHAI NPROCESSESSELECTED I . Suppl yc ha i nc hanne lma p 1 . Pr oduc tflo w Th ep r o du c tflo wi n v o l v e st h emo v e me n t so fp h y s i c a lg oo d si nwhi c ht h er a wma t e r i a l sde l i v e r e dt ot he ma n u f a c t ur e r sb yt h es u pp l i e r s ,t opr od u c ep r o du c t st h a twi l lr e a c hi t sfin a lc u s t ome r s .Th epr o du c tflo wi n

s u p pl yc ha i nma na g e me n ta l s oc o nc e r nsc u s t o me r s ' r e t u r n .I nt hec a s eo fDe c a t h l o n,a f t e rb e i n gp r od u c e d b yt h ema nu f a c t ur e ri nVi e t n a m,t h epr od u c t swi l lb ede l i v e r e dt ot woki n d so fwa r e h ou s e s .Th efir s to n e i sCACwa r e h ou s ewh i c hi sac on t i n e n t a lwa r e h ou s el o c a t e di nMa l a y s i a ,g o o d sf r o mt hi swa r e ho us ewi l l b ed e l i v e r e dt oo t h e rc o u nt r i e si nt h eSo ut h e a s tAs i a nr e g i on .Th es e c on do n ei sCARwa r e h ou s e si n Vi e t n a m,t he s ewa r e ho u s e sa r en a me dr e g i on a lwa r e h o us e s .De c a t h l o nVi e t na m pr od u c e sa ndd i s t r i b u t e s p r o d uc t sd i r e c t l yt ot h e s ewa r e h ou s e s ,a l lt hed i s t r i b ut i on st ot h e s eCARsa n dCACa r et h er e s po ns i b i l i t y o fDHLGl o b a lFo r wa r di n gwh i c hi sas t r a t e g i cp a r t n e rofDe c a t h l o n .Be s i d e s ,De c a t h l o nVi e t n a ma l s o h a safle x i b i l i t yp o l i c yo fp r od u c t ’ sdi s t r i b ut i ont h r ou g hp a r t ne r e d c l u b so rc offe es h op s ,e n a b l i n g c u s t ome r st oh a v emo r ewi n d o wso fd i s t r i b ut i o n ’ sme t ho d .Mo r e o v e r ,f r o mt h ev i e wo fe c o mme r c e ,t he p r o d uc t sc a nb ed i s t r i b ut e dt h r ou g ht h eo ffic i a lwe b s i t eo re c o mme r c ep l a t f or msl i k eSh o pe ea ndLa z a d a .

2 .I nf o r ma t i o nflo w Asi mp or t a nta so t h e rv e i n swi t h i nt h es u p pl yc h a i n ,i n f o r ma t i o nflo wi si nf a c tac r uc i a lf a c t o rt h a t i n t e r c ha n g e a b l ya ffe c t sma t e r i a la ndc a s hflo wsa swe l l .Comp a ni e sa r ee s p e c i a l l yde p e n da b l eo n i n f o r ma t i o ni no r d e rt ol e v e r a g et h e i rs up p l yc h a i np e r f or ma n c e( Chi l de r h ou s ee ta l .2 00 3 ) .I n f or ma t i on flo wc o me sf r o m bo t hs i d e so fs u pp l ya ndc u s t ome rde ma nd ,y e tmos to ft h ev o l a t i l i t ya n du n c e r t a i n t y c ome sf r o mt h ebo t t oms i d e-wh e r efin a lc us t o me r sa r e .I nf o r ma t i o na b ou tc u s t ome r s ’d e ma n dmi xwo ul d t h e nc o nt r i b u t et ot h el a un c ho fne wpr od u c t s ,d i s c o n t i n ua t i o nofo l do ne s ,a dd i t i o na lp r o du c ts u pp o r ta nd s oo n( Wa l k e r2 0 15 ) .I nt h ec a s eo fDe c a t h l o nVi e t na m,t h ec o mp a n ya l s oma xi mi z e si t sl o g i s t i cs u pp or t s y s t e msf o ral e a ns u pp l yc h a i ns i mi l a rt oa l lo fDe c a t h l o n ’ sb r a n c h e swo r l d wi de .Mo s to fDe c a t hl o n ’ s i n f o r ma t i o ni sc l o u db a s e d ,i n t e gr a t i n gc us t o me r s ’t r a n s a c t i o nsa to n l i nea n do ffli n es t o r e st oi t sRFI D s y s t e mi ns t o r a g ea ndt r a n s p or t a t i o np a r t n e r s ’s y s t e m( Ca me r o n20 19 ) .Ful l yi n t e gr a t e dc ha i na st h e c omp a n ymo v e df r om B2Bt oB2 Cmod e li nVi e t na mha sg i v e nDe c a t h l o nac o mp e t i t i v ea d v a nt a g eo f s moo t hi n f or ma t i o nflo w,c o s ta ndq u a l i t yc on t r ola son c ep r ou d l ys t a t e db yTh a oNg u y e n,t h ec omp a n y ’ s h e a dofp r o c u r e me nt( Smi t h2 02 0 ) .Spe c i fic a l l y ,t h ec omp a n yh a sb e e na pp l y i n gs i mpl i fie dwe b na t i v e ma n a g e me n ts y s t e mb yOp e nb r a v o( Op e nb r a v o2 0 1 8) ,de di c a t i n ga i r ,s e a ,r o a ds hi p me ntj o bt oon e e x c l us i v ep a r t n e r-DHLwh os eo nec o nt r o lt o we ri se s pe c i a l l yd e d i c a t e don l yf o rDe c a t h l o ni no r de rt o p r o v i des i n g l ep oi n tc o nt a c ta ndf u l lv i s i bl yf o rt h ec o mpa n y ’ sl o g i s t i ct e a m( Nh un g2 0 19 ) .

3 .Fi na nc i alflo w Ac c or d i n gt oAl uk o( 2 01 6) ,t h efin a nc i a lflo wi st h ee n dt o e ndp r o c e s st h a ti n v o l v e st h emo v e me n tof mo n e ya mo n g s tt h es up pl i e r sa ndc u s t o me r swi t ht h ec omp a n y .Th efina nc i a lflo wi sc o ns i d e r e da so n eof t h ep r i ma r yp i l l a r so fs up pl yc ha i nma na g e me ntb e c a u s ei ti san e c e s s a r ya p pr oa c ht omon i t o ra nd e v a l u a t et hec ur r e n tfin a nc i a lp o s i t i ono fc o mpa n i e sa swe l la st h ee ffe c t i v e n e s so fs up p l i e r sa n dc u s t ome r s i no r d e rt oma k et h eSCM wor ks mo o t hl y( Wut t k e ,Bl o me& He n k e2 01 3 ;Za i l a ni&Le n g2 0 1 2) .I n20 2 0, d u et ot h eCOVI D1 9i mp a c t ,h a l fo fs h or t t e r m De c a t hl on ’ sy e a r e n dd e bth a sbe e nu s e dt of u nds e a s on a l wo r ki n gc a p i t a l ,whi c hs i g n i fic a nt l yc on s t i t u t e st heflu c t u a t i o ni nDe c a t h l o n' sfina n c i a lflo wa n dt he d e c l i nei nr e v e nu e .Tot a c kl et hi sa d v e r s es i t u a t i o na ndr e bu i l ...